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October 06, 2008 11 39 Issue of PRWeek

Launch Pad

McDonald's broadens Hispanic outreach with traveling 'Fiesta'

McDonald's is extending its Hispanic outreach with the Fiesta Tour, a traveling exhibit with Latin music artifacts. The tour will visit cities before and after ...

PR Play

Pirates reveal new side with spokesperson

Years of stories that depict pirates as villainous brutes have caused some serious reputation damage to the pirating business as a whole. So when a ...

Media

'Journal' shows Gerstein's strengths

Who is your client? What are its media goals?

Journalist Q&A

Interview: Laura Brounstein

Laura Brounstein's resume lists a full gamut of media jobs, ranging from a stint as a producer for the Today show to her time as ...

Fact File

Planning helps Newman brand prosper even after his passing

When Paul Newman passed away two Fridays ago at the age of 83, media coverage focused not only on his long film career, but also ...

Editorial

Public bails on bill thanks to communications failure

At press time, the House of Representatives had shot down a $700-billion bailout plan for the financial sector from the White House that was initially ...

PRWeek Column

McCain, Obama haven't been on the money with their messaging

For months, the 2008 presidential election has been hyped, by media and political pundits, to be unlike any this nation has ever seen.

Guest Column

In today's market, IR pros must be on the front lines, not the sidelines

Panic may be a natural reaction to the historic market turmoil we're witnessing. However, after we shake our heads in disappointment, take a deep breath, ...

Op-Ed

Curiosity could save the comms pro

In the midst of the dot-com tailspin, I heard a former CEO of the late, once-great Arthur Andersen speak in a general way about the ...

Motivated Millennials provide hope

Mentoring, meaningful internships, and interaction with university students are all important approaches to preparing the next generation, but many industry leaders have reservations about the ...

Feature

American beauty

Sephora has started marketing to the often-ignored disabled community with events that target children with special needs and their caretakers

Newsmaker

Hunt brings mature attitude to Thomson Reuters

Jolie Hunt joined Thomson Reuters as global head of PR for its Markets division just 10 days after the companies merged in April 2008.

Campaign

Prepared 4 Life sets positive goals

Prepared 4 Life is a Houston-based organization that works with young adults, preparing them for the challenges of life. So what better experience for young ...

Palm Springs celebrates gay marriage with wedding event

When California's state Supreme Court legalized gay marriage earlier this spring, the City Council of Palm Springs sought to cement the desert community as the ...

Ethisphere drives attention to its leadership conference

Mindspace has worked with the Ethisphere Institute, which is dedicated to the research, creation, and sharing of best practices in ethics, compliance, and corporate governance ...

Media Analysis

Financial coverage needs more investment

Some public policy experts say that the media could have done a better job to explain the complexities of the legislative tug of war on ...

News Analysis

Automakers happy to tell electric car story

Car manufacturers are starting to plan comms for the 2010 rollout of their next-gen vehicles

Corporate Profile

Wolters' CLS unit gets its staff on-board

External campaigns are aided by creative efforts that educate employees on the entire company

Agency Business

Client service key to riding out economic unease

As the economic climate dampens, new business opportunities across the industry, some PR firms are focusing on client service to shore up existing accounts.

Media Roundup

Mental health groups struggle for coverage

Though much of the stigma of mental health conditions has abated among the general public, coverage of depression, addiction, and other disorders is still often ...