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October 04, 1999 Issue of PRWeek

dollars 6.6m Korean airport account up for grabs

INCHON CITY, SOUTH KOREA: The Inchon International Airport Authority has issued a dollars 6.6 million RFP for its new facility.

CAA first-ever talent agency with PR stake

LOS ANGELES: Creative Artists Agency, the talent behemoth which represents celebrities such as Robert DeNiro and Madonna, has acquired a significant percentage of Shepardson Stern + Kaminsky.

Gore moves race HQ to Tennessee

WASHINGTON, DC: In a move that raised eyebrows in the DC corridor, Vice President Al Gore announced last Wednesday that he is relocating his campaign headquarters from ...

Golden toll concept from trainee drives up CarOrder. com traffic

SAN FRANCISCO: Like most hot Internet startups these days, CarOrder.com has both a powerhouse PR firm (Miller-Shandwick) and a major-league advertising agency (Leo Burnett) on its payroll. ...

NEWS BRIEFS

MEDFORD, OR: Bear Creek, parent company to catalog merchants Harry & David and Northwest Express, has promoted Bill Ihle to the post of SVP of corporate relations ...

Multi-Media Holdings is on hunt for DC-area agency

ROCKVILLE, MD: Multi-Media Holdings, a communications company with advertising, interactive and design holdings, is seeking a PR firm in the DC area to round out its service ...

Black society aims for visibility, dollars

DETROIT: Hoping to garner more recognition - not to mention job opportunities - for black PR pros, the National Black Public Relations Society (BPRS) will hold its ...

FH Chicago lands dollars 1.8m in jobs and grabs five execs

CHICAGO: Fleishman-Hillard’s Chicago office has captured around dollars 1.8 million in new accounts from three clients signed in late August, resulting in a staffing growth spurt that ...

MTV

NEW YORK: Mark Pasetsky wants his MTV. The former director of new media at Middleberg+Associates has joined MTV Networks Online as VP of commute has been charged ...

Europcar names Bates Churchill PR

HOUSTON: Europcar North America has named Bates Churchill as its media relations agency of record, expanding a relationship that began in January with the PR firm’s parent, ...

Shandwick head ranks reshuffled

NEW YORK: Shandwick has shuffled its top-level executive structure, redefining the roles of several top figures in an attempt to unify its global voice.

Ritz-Carlton pros greet NY journos

NEW YORK: This Wednesday, the Ritz-Carlton chain is sending its hotel PR directors to New York for the company’s Third Annual Travel Writers’ Marketplace and Reception.

Telecom titan Nortel fires up dollars 100m marketing push

BRAMPTOM, ONTARIO: Telecommunications giant Nortel Networks has unleashed a dollars 100 million marketing campaign that includes its largest-ever investment in PR.

AARP launches voter ed campaign

CONCORD, NH: When presidential candidates visit New Hampshire, they should be prepared to talk specifics about Medicare, Social Security, long-term care and consumer protections in managed care.

MWW wins dollars 300k state utility work

CHICAGO: The MWW Group ’s Chicago office has retained a dollars 300,000 assignment from the Illinois Commerce Commission (ICC) for a consumer education campaign about electric power ...

Polaroid kicks off hunt for new boss

CAMBRIDGE, MA: Polaroid is on the hunt for a new PR manager following the retirement of Allan Verch, who had been with the company for 30 years.

Sitrick purchases DC agency Loving

LOS ANGELES: Sitrick & Company has moved into the Washington, DC market with the acquisition of Loving Associates.

E. James White snatches dollars 800k hi-tech business

DULLES, VA: The E. James White Company (EJW) has been hired by MemorizeUSA.

INTERNATIONAL NEWS: Euro, US gov pros share strategies, new survey says

WASHINGTON, DC: European and American government affairs professionals are learning from each other’s successes and mistakes to establish more effective corporate practices around the world.

INTERNATIONAL NEWS: Lands’ End fights German ad ban with crafty PR ploy

DODGEVILLE, WI: Shot down by Germany’s highest court for promoting its standard unlimited guarantee, Lands’ End has fired back with some PR salvos of its own.

INTERNATIONAL NEWS: After 40 years, Ford signs top Argentine firm with crisis specialty

BUENOS AIRES: Ford surprised the Argentine PR industry last week by hiring a PR agency for the first time in its 40 years in the country.

INTERNATIONAL NEWS: CARMA grows in hot market Asia

WASHINGTON, DC: CARMA International has extended its media content analysis services into mainland China and Hong Kong and is busy moving its services onto the Internet.

INTERNATIONAL NEWS: France to launch anti-smoking PR for youth, women

PARIS: Comite Francais d’Education pour la Sante, the French health education authority, is seeking a PR firm to run an anti-tobacco campaign targeted at the 35% of ...

INTERNATIONAL NEWS: Maitland tapped to fight takeover

LONDON: NatWest last week recruited the Maitland Consultancy to work alongside Bell Pottinger Financial to fend off the Bank of Scotland’s hostile takeover bid.

INTERNATIONAL NEWS: APCO adds global trade vet Weekes

GENEVA: APCO has added John Weekes, the immediate past Canadian ambassador to the World Trade Organization (WTO), to chair its global trade practice in Geneva.

INTERNATIONAL NEWS: Mixed reports on royal pro US tour

LONDON: PR agency R-JH, run by the wife of Prince Edward, is denying reports that Buckingham Palace is pressuring the princess not to exploit her royal connections.

Beltway PRSA inducts 50 into hall of fame

WASHINGTON, DC: The National Capital Chapter of the Public Relations Society of America last Friday honored 50 of its own for their contributions to the profession and ...

Agricultural site XS plucks RB&W

CARY, NC: Rockett Burkhead & Winslow has won a combined PR and advertising assignment from e-commerce company XS that will mean between dollars 1.5 million and dollars ...

Quayle bid aborted due to lack of funds, not poor PR

LOS ANGELES: Though Dan Quayle’s presidential campaign went by the wayside last week, PR consultant Fred Davis said that the former vice president’s communications efforts were not ...

In Brief

NEW YORK: HomePoint.com, an online furniture site, has named CooperKatz as its agency of record. CK has been charged with providing consumer, trade and business PR services, ...

Financial Relations Board grabs 31 clients

NEW YORK: The Financial Relations Board has signed 31 new investor relations clients over the past two months, placing the firm on target to reach dollars 36 ...

Michigan Indians hire pros for launching DC embassy

WASHINGTON, DC: Fresh off a controversy surrounding the replacement of its leadership council by the Bureau of Indian Affairs (PRWeek, Sept. 20), Michigan’s Saginaw-Chippewa Indians are again ...

Maccabee wins event PR for Betty Crocker pancakes

MINNEAPOLIS: Food giant General Mills has hired The Maccabee Group to do event PR for a new Betty Crocker brand pancake mix. The dollar value of the ...

B&O scores Web investment bank

SAN FRANCISCO: Blanc & Otus has landed E*Offering, a full-service investment bank backed by E*Trade and Roberston Stephens CEO Sandy Robertson. The account will be shared with ...

Ketchum CA taps Internet accounts

REDWOOD CITY, CA: Ketchum Thomas, known more for its work with business-to-business technology companies, has shifted toward a more consumer-oriented space with this month’s signing of three ...

Independent wins dollars 1m in Web work

FOSTER CITY, CA: Silicon Valley independent agency Wilson McHenry a has added three Internet accounts worth nearly dollars 1 million in annual fees.

CNA jumps the hiring gun, says no to full-time PR firm

CHICAGO: CNA Financial Corp., a dollars 17.1 billion insurance giant that had been considering hiring a PR agency of record (PRWeek, August 2), has decided not to ...

RR Donnelley loses communications VP to entrepreneurial quest

CHICAGO: Printing giant RR Donnelley & Sons is searching for a new vice president of corporate communications following the departure of William Lowe last month.

Boutique boosts roster with seven clients for dollars 500k

BOSTON: Boutique agency Aigner Associates has added seven new clients to its roster within the past two months, enriching its coffers to the tune of dollars 400,000 ...

Editorial: Raising issues at ICO is not enough

What should be made of the International Consultancy Organization (ICO) conference in Switzerland? The list of attendees reads like a who’s-who from the agency world, including several ...

The Big Pitch: How should Disney respond to claims of sexual impropriety against an exec?

DAVE QUAST

ANALYSIS: Litigation PR - Could what you spin be used against you?/It’s an area that many PR agencies have become involved in. But the minefield of litigation PR threatens to blow up at the slightest provocation. Why is this such a hot area, and h

Watch what you say. And what you write. The behind-the-scenes work typically done by PR pros is not necessarily as private as you might think, particularly when ...

THINKPIECE: What’s a best practice for one company may turn out to be the worst practice for another

About 20 years ago, Xerox jumped into benchmarking when its chief rival, Canon, rolled out a dollars 10,000 midsize copier, a price point lower than Xerox’s manufacturing ...

INSIDE THE BELTWAY: Make sure you read between the lines when it comes to decipering the real news story

The folks from the International Monetary Fund (IMF) and the World Bank are in town as this is written, and an IMF announcement triggered the need to ...

ANALYSIS: Media Relations - Policies on mistakes in need of correction/A recent survey of reporters by the Columbia Journalism Review found much room for improvement in the way news outlets deal with corrections. In a media-saturated world where news is b

George Reedy, a former press secretary for President Lyndon Johnson who went on to serve as dean of Marquette University’s journalism school in the mid-1970s, used to ...

ANALYSIS: Profile - Howard Rubenstein: hard hat, velvet glove/Howard Rubenstein is known as PR’s premiere power broker but it’s an image he’s rather uncomfortable with. Larry Dobrow chats with the legend and finds out what makes hi

Howard Rubenstein is among the best-known pros in the history of PR. He has the ear of everyone from Rupert Murdoch to Kathie Lee Gifford.

Weekly Web Watch: On Internet, nomad brands are on move more than ever before

Traditionally, when a company wanted to grow, it had a few choices open to it. It could grow with a growing market sector; it could grab market ...

MEDIA: FHM: another British lad mag swims across the pond - In an already crowded field, how does soon-to-launch men’s magazine FHM stand apart from the pack? Claire Atkinson takes a look at this British import and discovers what it is looking for

Her Majesty’s subjects have been invading the US magazine industry. One of the latest arrivals is Ed Needham, the editor-in-chief of the soon-to-launch US version of British ...

MEDIA WATCH: New rules tarnish Miss America pageant’s crown

Last month the Miss America Organization (MAO) decided future pageants would not exclude contestants who have been married or have had an abortion.

MARKET FOCUS: INVESTOR RELATIONS - Are PR players to blame for Internet IPO hype?/Dot-com start-ups are valued in millions of dollars before earning a penny in profit. Is PR fanning the flames of the current bull market? Isadore Barmash reports

Amazon.com. EarthWeb. Inktomi. Initial public offerings for Internet start-ups have helped ignite the stock market over the last 18 months, a time during which the Dow Jones ...

PR TECHNIQUE: PUBLIC AFFAIRS - New generation of grassroots campaigns - Now that everyone’s onto phony ’Astroturf’ campaigns, Steve Lilienthal turns up the newest ideas for organizing at the grassroots level

Grassroots campaigns are just that - they mobilize people at the local level. They take time, energy, commitment and often a lot of money, but the return ...