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October 02, 2006 Issue of PRWeek

Launch Pad

Godiva's 80th anniversary becomes golden opportunity

To celebrate the brand's 80th anniversary, Godiva is relaunching its signature line of Gold Collection chocolates.

PR Play

Oprah's PR acumen will never cease

You can learn a lot from Oprah. Not just about the badness of molestation, the goodness of books, and the sweetness of a free new ...

Media

New Press books 'NY Times' slot

Name: David Lerner, president, Riptide Communications (New York) Placement: The New York Times, August 31 Pitch timeline: Three weeks

Journalist Q&A

Interview: Kevin Roderick

Since 2003, Kevin Roderick has provided Angelinos with their daily dose of local news and "sense of place" via the Web site LA Observed, a ...

Fact File

Allergy-free cats latest proof of consumers' pet obsession

Allerca, a lifestyle pet company based in San Diego, has developed a hypoallergenic cat for cat lovers who always wanted a furry little companion, but ...

Editorial

Saints' Superdome return more than simply a game

Peter Finney of The Times-Picayune called last Monday's reopening of the Superdome, and the subsequent 23-3 beating that the hometown New Orleans Saints put on ...

PRWeek Column

Companies must grasp fact that media are stakeholders

Hewlett-Packard's PR problem is what everyone in the industry wants to talk about now, specifically how the company has handled the crisis.

Guest Column

Silicon Valley's image troubles run a lot deeper than just PR

Like most others in Silicon Valley, I've watched Hewlett-Packard's slow-motion train wreck - its unethical and probably illegal anti-leak spying program - with awe. HP ...

Op-Ed

Litigation PR poses risk to secrecy

Professional PR firms can add invaluable assistance to clients faced with high-profile or "bet-the-company" litigation.

Feature

Communication begins at home

Staff must be the primary audience for communications- especially during times of crisis.

Newsmaker

Sykes embarks on mission to define Pluto's status

The Solar System's most eccentric orb was in dire need of a PR pro last month when the International Astronomical Union (IAU) reconfigured the definition ...

Campaign

'Diet' push boosts Flexcar use

One of the biggest challenges facing any company is how to get the media and the public to give it a second look after it's ...

Bayer effort educates vets to build brand advocates

Bayer Healthcare, Animal Health division (BAH) was looking for a way to increase sales of its Advantage family of products, which include Advantage and K9 ...

CIAA breathes new life into tournament's social scene

The Central Intercollegiate Athletic Association's (CIAA) annual NCAA Division II conference basketball tournament has long been one of the most successful events in the black ...

Media Analysis

Fox News sets the tone in cable news race

The world of TV news has always been ripe for the taking. A more vibrant medium than print and even radio, it provides a dynamic ...

Letters to the Editor

'Fire prevention' lesson

The metaphor is "fire prevention" versus "fire fighting," and the operative phrase is "self-inflicted" crisis. ("VP Linked to HR Crisis," PRWeek, September 25) This particular ...

News Analysis

Backdating scandals not likely to subside

Managing fallout of stock options backdating is no easy task as scandals may leave lasting image of greed

Corporate Profile

Frog sets designs on changing perception

PR takes on substantial role as Frog Design shifts its focus beyond design to creative consulting

Agency Business

Involving staff in benefit talks eases merger angst

Following its 2000 acquisition of part of research marketing firm FGI, Capstrat made a potentially controversial decision when it melded the benefits of the two ...

Media Roundup

Local angles drive interest in real estate

Journalists tend to follow the money, so when the tech and stock market booms ended six years ago, media interest in those categories declined, as ...

Focus

A capital industry

Washington, DC, is undeniably a company town. Ted McKenna goes inside the Beltway to look at DC's trends and opinions

Technique

Going beyond the talking heads

While the "talking head" format is popular in SMTs, other ways exist to engage audiences.

Toolbox

Bolstering radio outreach, internal crisis comms, more

Breaking news and holidays impact radio projects. Are there any considerations to help me better plan radio outreach?

Expert Advice

I recently returned from my maternity leave. How can I make sure to achieve a good work-life balance?

Congratulations! You have a baby and you're just discovering that your mind has suddenly split into two parts: loving mother and aspiring career woman.