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October 01, 2011 Issue of PRWeek

Letter from the Editor

Silos end and true teamwork rises as corporations streamline comms

PRWeek's Corporate Survey is one of the most important pieces of work we produce each year.

Launch Pad

A hero emerges at LG texting contest

Five years ago, LG Electronics USA developed a contest to find the fastest and most accurate texter in the US.

Habits

Habits: Silvia Davi, head, corporate comms and brand, Marsh & McLennan

Be passionate about what you do, lead by example, and never stop learning.

PR Play

Kindness of Cox overpowers Irene

After Hurricane Irene spread its wrath along the East Coast, millions of people were left without power.

Lowdown

Lowdown: Expressions of youth

Global youth forum One Young World, with help from market research firm YouGovStone, surveyed 9,240 20- to 29-year-olds in 21 countries.

Corporate

Upcoming spinoffs require a shift in outreach philosophy

A number of large corporations, including Sara Lee and ITT, are embarking on new business plans - the impending spinoffs of their various businesses into ...

CEO Q&A

CEO Q&A: Lisa Price, Carol's Daughter (Extended)

Lisa Price, CEO of Carol's Daughter, a line of natural beauty products, talks with Danielle Drolet about the need for authenticity and retail expansion.

Org Chart

Red Cross boosts social media use in times of trouble

As Hurricane Irene began to work its way up the East Coast in August, the American Red Cross launched an SMT with CEO Gail McGovern ...

Marketing

Brands increasingly realize benefit of strategic alliances

One of the increasingly popular methods used by companies and PR firms to reach more audiences is the development of strategic alliances.

Inside the Mix

Woolite's 'heroic' campaign helps freshen up the brand

Woolite is breaking out of its normal marketing routine with "The Torturer," a campaign created with the idea that Woolite can rescue people's clothes from ...

CMO Q&A

CMO Q&A: Priscilla Brown, Sun Life Financial (Extended)

Priscilla Brown, CMO of Sun Life Financial, speaks with Lindsay Stein about the company's PR strategies and the Rising Star Award program.

Public Affairs

Transportation groups strike right chord with toll message

The Port Authority of New York and New Jersey recently approved a highway toll increase, preceded by what PR pros call one of the sector's ...

Public Affairs Commentary

Pharma companies should embrace the possibilities new Facebook rules offer

Facebook notified pharma companies that, as of August 15, they could no longer disable the comments functionality on their Facebook pages.

DC Influencer Q&A

DC Influencer: Carol Kelly, National Association of Chain Drug Stores

National Association of Chain Drug Stores SVP, government affairs Carol Kelly discusses risks of online pharmacies with Bernadette Casey.

Digital

Security issues assume more prominence in comms plans

As companies inside and outside the tech sector increasingly collect and store delicate consumer data, organizations across the board have been forced to pay closer ...

Digital Campaign of the Month

Nurses create blog to remedy confusion on pediatric issues

Knowing the Internet can reach parents everywhere, a group of eight nurses created a forum to provide answers to questions frequently posed by parents.

Domains

Web conferencing tool opens the door for more meetings

Zipcast is a Web conferencing product that allows users to connect online and share business-related content and ideas using audio, video, chat, and slide decks.

Media

Department of Commerce arm sells USA Today on value of its global education effort

The Department of Commerce's International Trade Administration's primary media goal is to raise awareness for President Obama's National Export Initiative.

Journalist Q&A

Journalist Q&A: Alanna Stang, Whole Living

Alanna Stang, editor-in-chief of Whole Living, speaks to Danielle Drolet about the 2010 rebranding, the influence of Martha Stewart, and finding the right print-online balance.

Fact File

News sites reward readers by getting in on the game

Google News, The Huffington Post, and TechCrunch have added badges and points to reward their audience for reading particular stories.

Editorial

Taking customers for granted will ensure success won't last

Brands are fragile things these days - especially those that have appeared on the scene relatively recently.

PRWeek Column

CSR's ripple effect is making serious waves in business arena

I've spent a fair amount of time lately interacting with key executives involved in CSR.

The US Postal Service needs to remember its comms roots

The US Postal Service's woes are now center stage, as recent reports have noted it might have to shut down next year due to financial ...

Guest Column

Outreach scores well on S&P's priority list

Standard & Poor's Ratings Services realized the need to do a better job of communicating what our ratings are, how they are determined, and how ...

Op-Ed

Going political makes a lot of marketing sense for brands

Through all of my brand and client assignments, I have never even attempted to cross the line.

Earned media's day has come and PR must take advantage

The social Web has pushed earned and owned media into the forefront of the marketing conversation.

Gloves Off

Should mainstream media outlets break news on their social media channels?

As the pace of journalism gets faster by the day, the ownership of a scoop becomes more and more difficult to achieve.

Special Reports

Corporate Survey 2011: Streamlined operation

As information travels faster, reducing response lead times, the pervading ambition among those leading corporate communications is to flatten and centralize their teams.

Roundtables

CSR Roundtable: Embedded throughout

CSR program leaders from top organizations joined Bernadette Casey at this Cone-sponsored roundtable in New York City to discuss how the function is making its ...

Newsmaker

Newsmaker: Tita Freeman, National Retail Federation

As big banks can attest, the National Retail Federation's new SVP of comms and public affairs is quickly establishing the organization as a major voice ...

Campaign

Pool safety education effort finds support across the US

The US Consumer Product Safety Commission awarded Widmeyer Communications a contract to develop and implement "Pool Safely: Simple Steps Save Lives."

Hiscox puts on a show to position itself as a unique insurance brand

Hiscox, a specialist insurance company, launched its direct and online small-business products in the US and was looking for a unique way to increase brand ...

Competitive spirit plays key role in push to boost Miller Lite sales

Continuing with the "man up" premise from last summer, MillerCoors wanted to boost sales by rewarding consumers for making "manly decisions," namely drinking Miller Lite.