October 01, 2007 Issue of PRWeek

Launch Pad

National Geographic turns to video to tout green Web site

National Geographic is one of the world's most venerable and respected brands in its field.

PR Play

O'Reilly is amazed at 'civil' rights

It could happen to any white, middle-aged fascist: After a pleasant meal at a soul food restaurant with Al Sharpton, you feel compelled to share ...

Media

Re/Max builds presence in HI paper

Honolulu Star-Bulletin, June 3

Fact File

Green angle adds some meat to activist groups' campaigns

The idea that being an environmentalist means you should also denounce meat-eating has come into vogue lately.

Editorial

One size does not fit all for environmental efforts

PRWeek, among other publications, has noticed a significant increase in interest in sustainability by both consumers and corporate America.

PRWeek Column

Staffers are a good litmus test for environmental messaging

As a consumer (and an increasingly eco-conscious one, at that), it's easy to see the powerful message emanating from outdoor clothing manufacturer - and cover-story ...

Guest Column

More transparency online will prompt overdue conversations

The discovery that people inside companies and political organizations have been sprucing up what's said about them on Wikipedia, the online encyclopedia that anyone can ...

Op-Ed

Sustainable walk must match talk

Preaching green is all the rage in the PR industry these days, and frankly, it is time to re-examine the buzzword and have a serious ...

Green prophets equal green profit

The green movement has become big business with even greener profits at stake.

Feature

Partners in change

As the green movement gains even more momentum, many companies are encouraging their customers to live a more eco-friendly life - and are offering the ...

Newsmaker

Schake helps Live Earth occupy center stage

If the planet had a PR team, it would likely be led by Kristina Schake.

Campaign

Travelocity touts carbon offsets

When employees of online travel site Travelocity expressed an interest in doing their part to counter global warming, the company created an internal task force ...

NatureScape effort pushes eco-friendly landscaping

With the environment top of mind, Broward County, FL, retained The Environmental Communications Group (ECG) to come up with environmental education for the community, namely ...

Clean Energy competition gets mainstream coverage

In the Ignite Clean Energy Business Presentation Competition (ICE), entrepreneurs compete for a chance to put their innovative clean-energy technologies to work.

Media Analysis

Green publications catch everyone's eye

Mixed among the vegetarian journals and yoga newsletters, earth-friendly magazines have held a place on newsstands for years.

News Analysis

Organic industry seizes opportunity

Recent crises with major names offer eco-friendly brands a chance to grab a piece of the consumer pie

Corporate Profile

Enterprise embraces the environment

From its products to its partnerships, the rental-car giant takes its "green" responsibilities to heart

Agency Business

Green practices can benefit firms' bottom line

As environmentally friendly business offerings become de rigueur at PR firms across the country, agencies are finding that they must make their internal practices more ...

Media Roundup

Green surge forces new recycling angles

The US produces about 220 million tons of garbage every year, according to the EPA. But most Americans spend little time thinking about all that ...

Focus

Hollywood turns a deeper shade of green

Movie studios are slowly incorporating environmental messages into mainstream film marketing.

Technique

Authenticity vital to green coverage

Getting sustainability issues on the press' radar requires an honest, well-informed message.

Toolbox

Measurement's importance, mobile tour planning, more

How can I convince my boss to fund a PR metrics system?

Expert Advice

I want to relocate to an area not in my agency's network? Can that be done successfully?

An increasing number of employees want to live where their agency doesn't have an office.

Inside Information

Eco-friendly features give annual reports added appeal

These days, it's common for annual reports to have design elements that make them aesthetically appealing and easier to read. But just as important are ...