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November 30, 1998 Issue of PRWeek

Program slates reluctance to aid minorities

LOS ANGELES: PR agencies want more minority employees - but they won't hire or train them.

If you're tall enough, this Marines job could be music to your ears

WASHINGTON DC: If you have a strong classical music background and excellent writing and interpersonal skills, there's a public affairs job available in Washington DC.

PRSA introduces new year-round careers counsel

NEW YORK: Aspiring PR professionals looking to tap into industry veterans' years of experience can now do so via the Public Relations Society of America ...

Chase new First World senior VP

DENVER: First World Communications named Scott Chase senior vice president of corporate and government affairs, a new position.

Golin/Harris promotes Taylor

CHICAGO: Golin/Harris has promoted Collette Taylor to the new position of executive vice president/chief administrative officer. She was previously senior VP for human resources and ...

DiFonzo switches to Sciens PR

WASHINGTON: Sciens Worldwide Public Relations has hired Daniel DiFonzo as director of media and constituency relations.

IEEMC announces its new board

NEW YORK: The Institute for Excellence in Employee-Management Communications has announced its advisory board members

Kafus Environmental hires H&K

VANCOUVER: Kafus Environmental Industries has hired Hill & Knowlton to provide public relations and public affairs counsel.

Pearson joins Selz-Seabold as VP

CHICAGO: Patricia Pearson, formerly managing director of Burson-Marsteller's healthcare practice, has joined Selz-Seabolt Communications as executive vice president.

Harvin promoted at Sprint

DALLAS: Sprint has promoted Robert Harvin to a new position, as vice president of public relations and brand management, in a move to consolidate its ...

Convergys hires Harris in new job

CINCINNATI: Convergys, a subsidiary of Cincinnati Bell, has hired Ronald Harris as its first ever director of investor relations.

Grace counters film on web site

BOCA RATON, FL: The director of corporate communications at W. R. Grace has dismissed industry criticism that she is failing to prepare for the poor ...

Polo designs new job to bridge PR & advertising

NEW YORK: Polo Ralph Lauren has named Hamilton South to the newly created position of chief marketing officer - a move designed to unite the ...

Med PRs at odds after patient dies

NEW YORK: The communications departments of Johnson & Johnson and New York City's Beth Israel Hospital are at odds over how to handle fallout from ...

Sonesta spins its PR staff into a separate subsidiary

MIAMI: In an attempt to profit from the talents of its PR staff, Sonesta Hotels has spun off its corporate communications department into a wholly-owned ...

APRF recruits the last of the big ten

Bozell Sawyer Miller Group, the only holdout among the top 10 PR companies, last week joined The Association of Public Relations Firms (APRF), which is ...

UT director dubs football trophy a waste of PR time

NEW YORK: PR pros are wasting thousands of hours promoting their candidates for the Heisman Trophy, according to University of Texas sports information director John ...

GCI hired in crisis response to eco-attack

NEW YORK: In the wake of the destruction of Two Elks restaurant by radical environmentalists, Vail Resorts has selected New York-based GCI Group for a ...

Hi-tech journalists hit out at aggressive PR tactics

LAS VEGAS: Zealous hi-tech PR professionals this week came under fire from hi-tech journalists for using unnecessarily aggressive tactics at the Comdex conference in Las ...

Weber boss Pforzheimer lured by rival Edelman PR

LOS ANGELES: Edelman Public Relations Worldwide has tapped Harry Pforzheimer III as executive vice president and general manager of its Silicon Valley office, the HQ ...

Staff merger seals EPB's acquisition of Kaufman

WASHINGTON DC: The acquisition by The Earle Palmer Brown Cos. of Henry J. Kaufman & Associates will be completed in January, when the two sets ...

Ford looking for PR head

DETROIT: Ford Motor Credit, the finance arm of the US motor giant, is looking for a corporate communications director, a worldwide role and the first ...

Tobacco owned firms boycotted

BOSTON: Corporate watchdog Infact has called for a boycott of Philip Morris' Kraft and RJR's Nabisco food products. The move is an angry response to ...

Hi-tech journalists hit out at aggressive PR tactics

LAS VEGAS: Zealous hi-tech PR professionals this week came under fire from hi-tech journalists for using unnecessarily aggressive tactics at the Comdex conference in Las ...

Weber boss Pforzheimer lured by rival Edelman PR

LOS ANGELES: Edelman Public Relations Worldwide has tapped Harry Pforzheimer III as executive vice president and general manager of its Silicon Valley office, the HQ ...

Staff merger seals EPB's acquisition of Kaufman

WASHINGTON DC: The acquisition by The Earle Palmer Brown Cos. of Henry J. Kaufman & Associates will be completed in January, when the two sets ...

Ford looking for PR head

DETROIT: Ford Motor Credit, the finance arm of the US motor giant, is looking for a corporate communications director, a worldwide role and the first ...

Tobacco owned firms boycotted

BOSTON: Corporate watchdog Infact has called for a boycott of Philip Morris' Kraft and RJR's Nabisco food products. The move is an angry response to ...

MWW growth continues with recruitment of Rose

EAST RUTHERFORD, NJ: MWW Group's rapid expansion continued apace this week with the recruitment of former Fleishman Hillard VP Matthew Rose.

Medialink buys WirePix, forming a one-stop shop

NEW YORK: Hoping to be a one-stop shop for PR firms needing production services, Medialink last week announced the acquisition of WirePix, a NY-based PR ...

INTERNATIONAL NEWS - Shandwick left out of Ireland global review

BELFAST: Northern Ireland's inward investment agency is reviewing its global PR strategy amid claims that Shandwick failed to adequately promote its $1.7 million tour of ...

Six agencies in battle for Motorola Czech account

PRAGUE: Leading mobile phone manufacturer Motorola has asked six agencies to pitch for its corporate PR account for the Czech and Slovak Republics, in the ...

BM nets McNulty for worldwide growth

NEW YORK: Burson-Marsteller has recruited ex-Shandwick big-hitter Dermot McNulty to build global business.

HSL wins Italian job to open new Toys 'R' Us stores

GENOA: US toy giant Toys 'R' Us has appointed Genoa-based PR agency HSL to handle consumer and business-to-business PR in Italy.

FD appoints Moss to grow Southern Europe business

LONDON: Financial Dynamics has appointed former Dewe Rogerson director Joanna Moss as its new partner in charge of southern Europe, a new post within the ...

Yankees will join Cablevision team

NEW YORK: Media conglomerate Cablevision is reported to have agreed in principle to acquire the New York baseball team, The Yankees.

MEDIA WATCH - Starr fails to shine at hearing, say papers

In a much anticipated role reversal, Kenneth Starr found himself in the hot seat before the US House Judiciary Committee, but was able to remain ...

NY's stylish Soho subject of new upscale magazine

NEW YORK: The Soho Publishing Company is to launch its first consumer venture aimed at telling the world about the rise of New York's downtown ...

Newspaper ad revenues slow

NEW YORK: Newspaper ad revenue reached $30.9 billion for the first three quarters of 1998, a 5.6% increase over the same period last year.

Digital channels' subscription TV charged a 5% tax

WASHINGTON DC: The US government's Federal Communications Commission said last week that pay-TV companies would be subject to a 5% levy on subscription service income ...

Time Warner shares rocket

Shares in the world's largest entertainment company, Time Warner, soared last week after it announced a two-for-one stock split.

Raising radio profile

The Radio Advertising Bureau is planning to hold a session on marketing at its annual conference.

Cable scores in sweeps stakes

Combined ratings for the basic cable networks have increased by 10% during the sweeps, compared with the same period last year.

Murdoch eyes Telecom Italia

Rupert Murdoch is reported to be on the verge of investing in yet another digital TV platform. The media tycoon is said to be planning ...

ESPN still to fill Faust's boots

Disney-owned sports station ESPN has yet to replace outgoing director of communic-ations, Ronni Faust.

Starz! franchise expands

Encore Media is to launch two new movie channels - Starz! Cinema and Starz! Family - to add to its Starz! franchise.

Mag duo receive highest awards

Susan Taylor, editor in-chief of black-oriented women's magazine Essence, and Robert Teufel, president and chief operating officer of Rodale Press, are to receive magazine publishing's ...

FedEx rally was a PR object lesson

The handling of the FedEx dispute could yet turn out to be an object lesson in industrial public relations. It's too early to say, of ...

Beyond Y2K - other issues to address in '99 - Richard Torrenzano, chairman and CEO of The ...

PLATFORM - Beyond Y2K - other issues to address in '99 - Richard Torrenzano, chairman and CEO of The Torrenzano Group, tells how to prepare ...

Miami PR Agencies - Miami - key location or a risky business? Miami was going to be the US ...

ANALYSIS - Miami PR Agencies - Miami - key location or a risky business? Miami was going to be the US gateway for Latin America's ...

If you were Hillary Clinton's agent, what steps (if any) would you take to refine her image?

My choice would be to refine to her image. I would present her exactly as she is and let the public get to know her ...

Where is a good idea when you really need it?

Convening a presidential Advisory Panel on Race in the era of official discrimination and segregation would have been a bold move 60 years ago.

Web campaign won't win an election - yet. PR pros are heralding the birth of digital ...

Online politics - Web campaign won't win an election - yet. PR pros are heralding the birth of digital politics, but a Net campaign is ...

The recent union of the Green Party with SPD will bring environmental lobbying to ...

The recent union of the Green Party with SPD will bring environmental lobbying to the fore.

Watts - spin soldier for GOP - There's a new look to the House GOP leadership in more ways than one. ...

Watts - spin soldier for GOP - There's a new look to the House GOP leadership in more ways than one. The PR messenger, after ...

Do the big guys need more help to fight the media? Steven Brill's online crusade to ...

Do the big guys need more help to fight the media? Steven Brill's online crusade to assist those who've been unfairly slated in the media ...

Nightmare at W. R. Grace III - A new Disney film tells a sad tale of toxic spillage, contaminated water ...

Nightmare at W. R. Grace III - A new Disney film tells a sad tale of toxic spillage, contaminated water and child leukemia deaths Unfortunately ...

Wired for News - In today's world, it's not enough just to send out a press ...

In today's world, it's not enough just to send out a press release. Mary Ratcliffe shows how the newswires can give PR pros a more ...

Weekly analysis of who's doing what and why

A former Los Angeles deputy district attorney who once prosecuted members of the financial establishment has become a darling of the media, thanks to an ...

Piggly-Wiggly's Mr. Pig goes '90s

Perhaps it is a sign of the times, but it is still rare when a weight-loss plan is the central facet of a company's image-enhancing ...

NFL upbraidings - public actions for pros' errant ways

The National Football League has been minding its public relations in a very public manner recently.

Aniston tries to bounce back after rubber wrap role

Jennifer Aniston's PR posse faced a little dilemma this week ...

Heisman Trophy publicity doesn't help players win

Let's say you're opening your mail. You open an envelope containing nothing but a single leaf. The next day, another envelope arrives, this one boasting ...