November 29, 2004 Issue of PRWeek

Archive

TOY BOX: Audible.com can change how you read

Books available on tape have been around probably as long as audio tape itself. Audible.com came along during the internet boom - and survived the ...
 

The Publicist:

Famously successful PR push puts 'The OC' stars on the map
 

PR PLAY OF THE WEEK: Maxim's petition is worth writing about

As if putting unattainable women and Star Wars trivia in the same magazine wasn't smart enough.
 

'We the Media' is a call to PR pros, too

It's a brave new world for journalists and PR pros alike.
 

Engine Optimization: Working toward a front-page mention

A front-page story is something all PR pros aim for. But the front page of Google is just as important - and maybe even more ...
 

Cross-country ride boosts support for wounded soldiers

Frustrated with the results of two unfruitful benefit concerts, Chris Carney, a bartender and personal trainer from East Hampton, NY, decided to ride his bike ...
 

Pfizer targets local media for HIV/AIDS prevention efforts

According to the Centers for Disease Control and Prevention, 40% of Americans with AIDS live in the South, and 46% of new HIV/AIDS cases are ...
 

REGIONAL FOCUS Northwest: Building optimism

Upturn and diversification are creating PR opportunities aplenty in the Northwest.
 

The world leaders

Increasing globalization of PR has seen the importance of global account directors rise. John N. Frank profiles five
 

GENERAL MOTORS SPECIAL REPORT: The road to revival

A re-energized comms team at GM is redefining how it uses PR to sell cars and trucks.
 

PROFILE: Waggener Zorkin has tech PR down to a science

At an early age, Melissa Waggener Zorkin developed a curiosity about science and technology. Today, she puts her passion to solid use as the president ...
 

Sara Lieberman

After a stint as an assistant editor at now-defunct Gear magazine, Lieberman joined Alloy as an associate editor.
 

MEDIA WATCH: New fight starts over 'Saving Private Ryan'

Media coverage of the decision by 66 of ABC's 225 affiliates - including outlets in markets like Dallas, Boston, and Atlanta - to preempt the ...
 

MEDIA ROUNDUP: Press discovers new science angles

With health emerging as a major area of consumer interest, those pitching science-related clients must adjust their tactics to stay on the media's radar.
 

Inside the Mix

GM illustrates how a uniform corporate identity has the power to strengthen individual brands
 

Corporate Case Study: McDonald's opens up to rebound from tough times

When McDonald's hit a rough period, the restaurant chain decided it needed a new comms strategy. By opening up PR on the local level, the ...
 

The Agency Business: More than just names, some firms' monikers have meaning

Some agency owners are moving past simply using their last names for their firms and are finding out that unusual agency names can create big ...
 

PAUL HOLMES: Bush's re-election, Rice's replacement of Powell send European view of US into spiral

When I showed friends the front page of the UK's Daily Mirror the day after the US elections, they assumed the image was a joke ...
 

KMart-Sears Merger - Kmart, Sears must focus on branding to build new entity

Kmart and Sears are set to merge into the third-largest retailer in the country. But the chains must do a better job of branding to ...
 

OP-ED: Executives learning to live with governance reform

There has been a lot of talk about the huge cost of governance reform, both in time and money, and how it actually could drive ...
 

EDITORIAL: PR thought leaders should join Jack Welch in trumpeting the importance of strong staffing

Jack Welch, Larry Bossidy, Tom Peters, and Edward Zander were among the speakers at the World Business Forum in Chicago, a traveling road show of ...
 

CA firms set to hire again, but talent is in short supply

SAN FRANCISCO: The Bay Area PR job market is heating up, with some observers claiming that it looks like 1999 all over again.
 

Security provider pegs Dome HK its agency of record

BANNOCKBURN, IL: IPC International, a major provider of security services to shopping centers and retailers, has hired Dome HK as its AOR.
 

Autodesk taps first corporate comms VP

SAN RAFAEL, CA: Kathleen O'Boyle has joined Autodesk as its first-ever VP of corporate communications.
 

Art Expo NY touts role in careers of famed artists

NEW YORK: Art Expo New York has a new owner and a new AOR, but the event is getting back to its roots.
 

Welch and Bossidy advise cooperation with PR teams

CHICAGO: Two former Fortune 500 CEOs offered their perspectives on the challenges facing the PR community in interviews with PRWeek at the World Business Forum ...
 

Blue Cross of California aims 'fun' insurance message at young people

THOUSAND OAKS, CA: Blue Cross of California is trying to make health insurance fun again.
 

Sirius looks to promote its non-Stern radio offerings

NEW YORK: Howard Stern is shaking up the satellite-radio market with his signature brand of PR, most recently giving away hundreds of Sirius radios in ...
 

Poll reveals press reliance on other news sources up

NAPERVILLE, IL: A recent survey conducted by NewsWire One reveals that cutbacks in newsroom staffs have increased journalists' dependence on outside news sources.
 

Women's cancer program selects Hyde Park its AOR

WASHINGTON: Hyde Park Communications has been named AOR for the 15th anniversary of "Look Good ... Feel Better," a program that helps female cancer patients ...
 

WS replaces Edelman as KFC's lead agency

LOUISVILLE, KY: KFC has signed Weber Shandwick as its new AOR. WS replaces Edelman, which walked away from the account earlier this fall (see PRWeek, ...
 

Ketchum kicking off writing service for client projects

CHICAGO: Ketchum has started a new freelancer-based writing service with headquarters in its Chicago office.
 

AccuPoll touts paper trail in bid to supplant Diebold

GARDEN GROVE, CA: AccuPoll, an upstart manufacturer of electronic-voting machines, is launching a major public outreach initiative designed to dethrone Diebold, the controversy-plagued provider of ...
 

Romney ousts medical pro for PR exec as fitness chair

BOSTON: Massachusetts is turning to marketing leaders from such companies as PepsiCo, Bank of America, and Reebok to promote physical fitness.
 

NIMH seeks firm for mental-health effort

WASHINGTON: The National Institute of Mental Health (NIMH) plans to issue an RFP this week to raise awareness of mental-health issues.
 

Marino abdicates post at MS&L, but doesn't elaborate

NEW YORK: MS&L's chief strategy officer, Mike Marino, has parted ways with the agency after four years.
 

Union brings end to lockout with negative comms push

SAN FRANCISCO: A union representing hotel workers on strike brought an end to the impasse this month by helping generate negative publicity about San Francisco's ...
 

NEWS BRIEFS:

NEW YORK: Business Wire will begin licensing XBRL (extensible business reporting language) financial data from EDGAR Online, making it the first of the major newswires ...
 

SC Johnson & Sons begins evaluating possible agencies

RACINE, WI: SC Johnson & Sons, maker of such brands as Windex and Pledge, is searching for a new agency.
 

PRWeek's special report goes inside GM's PR operation

NEW YORK: In this issue, PRWeek is introducing its first-ever special report on the operation of a major brand's PR team. The corporation is General ...
 

Dart's firing angers PMK clients, studios

LOS ANGELES: Last week's firing of PMK/HBH managing director Leslee Dart by PR doyenne Pat Kingsley leaves the agency struggling with bad press and angry ...
 

Ogilvy scores US account for Pfizer's pain franchise

NEW YORK: Ogilvy PR has walked away with the highly coveted Pfizer pain franchise account, which includes arthritis drugs Celebrex and Bextra, the pharmaceutical company ...
 

LA mayor deflects media criticism over Fleishman's DWP billings

LOS ANGELES: LA Mayor James Hahn is defending himself this week over charges that Fleishman-Hillard did work on his behalf while billing thousands of dollars ...
 

Bite has "big plans" for NY office

NEW YORK: Bite Communications will open an office in New York in January, and has hired Jonathan Gandal to run the office.
 
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