Mobile Version
Subscribe
Issue Archive
Contact Us
About Us
Advertise
PRWeek UK
PRReport Germany
PRWeek Asia
Home
News
Briefs
Analysis
Sectors
Podcasts
Newsletters
Features
Cover Stories
Opinion
Roundtables
Campaigns
Whitepapers
Reports
Social Media Survey
Career Guide
40 under 40
Power List
Agency Business Report
Media Survey
Salary Survey
Salary Survey Premium Edition
Editors' Choice
Book of Lists 2008
CEO Survey
Cause Survey
Marketing Management Survey
Diversity Survey
Agency Excellence Survey
Social Media Survey Premium Edition
Blogs
The Cycle
PRWeek Insider
The Editors' Blog
Whitepapers
Events
PRWeek Awards
The Next Conference
Webcasts
Jobs
Directory
Subscribe
Subscribe Now
Customer Service
Newsletters
Social Media Survey Details
About Us
Multimedia
Videos
Podcasts
Polls
Hot Topics:
PRWeek Awards
NEXT Conference
Healthcare
Consumer
Technology
Media
Public Affairs
Corporate
RSS
|
Login
|
Register
Home
>
Issue Archive
> November 28, 2005 Issue of PRWeek
November 28, 2005 Issue of PRWeek
Guest Column
Women's tennis and Habitat for Humanity make a strong match
Corporate social responsibility is an increasingly important contributor to bottom lines and staff morale, and it can be a highly effective tool for integrated PR.
Microsoft program for new Xbox shows how key customer interaction is to obsolescence
Microsoft is not a company best-known for its customer-friendly approach to obsolescence.
Oil execs provide latest example that an easy corporate lie begets hard loss of believability
Faced with controversy, the first instinct of many corporate executives apparently is to lie.
Inside the Mix
Microsoft program for new Xbox shows how key customer interaction is to obsolescence
Op-Ed
PR pros must act on new media lest they get left behind
For all of the hype about blogs and citizens' media, the PR community still has a long way to go before we can say that ...
News Analysis
P&G data could spur firms to mark their own PR value
As Procter & Gamble reveals the positive effect of PR on its brands, many wonder if other companies will now scramble to measure PR's benefit ...
Letters to the Editor
Ross' past statements contradict his 'sound science' proclamation
We were interested to read in your article "Science council stands by director following exposé"
Agency Business
Working with corporate clients from unfamiliar industries
For many agencies, chances are they'll be presented with opportunities to work with businesses in markets they're not used to navigating. Craig McGuire finds best ...
Journalist Q&A
Interview: Cheryl Reed
Cheryl Reed is a full-time investigative reporter for the
Chicago Sun-Times
.
Media Watch
Sony hits sour note with virus exposure
Recently, word began spreading through the blogosphere that Sony music CDs now contained Digital Rights Management (DRM) software that embeds itself on a user's computer ...
Media Roundup
Local business journals stepping up
City-specific business journals are becoming more sophisticated and aggressive in their attempts to win readers and advertisers from the major-market dailies.
Feature
The global game
Consumer campaigns are playing to a worldwide audience.
Focus
The youth market
An influx of young talent and venture capital funding drive creativity in the Pacific Northwest.
Campaign
NTC stages effort to help kids grasp financial matters
The National Theatre for Children (NTC) bills itself as "the largest in-school touring company in North America."
BART wins public over by staying on track with comms
Every few years, the Bay Area is reminded of just how important public transportation is when labor negotiations arise at Bay Area Rapid Transit (BART). ...
Newsmaker
Cone innovates PR by not taking no for an answer
As chairman of her eponymous agency, Carol Cone helps companies give back by developing programs that exude their values - even when plans require a ...
Toolbox
Annual reports and press kits
Setting up online newsrooms for multinational companies, choosing ANRs or RMTs, and more
Toy Box
The iKuffs should be sent to fashion jail
"Somewhere between classic fashion and contemporary technology exists a subtle, yet powerful first impression," begins the overwritten press release. "Ikuffs, the world's first illuminated cufflink, ...
Most Popular
Most Emailed
Most Recent
Interview: Next Fifteen's Tim Dyson and David Hargreaves
Radian6 launches new social media monitoring tool
New partnership bolsters American Express' CSR 'Members Project'
Nonprofits up outreach in a tough year
FICO reshuffles its global PR agencies
Century 21 hires Mullen as PR and social media AOR
Effective risk management requires comms' early participation
Pew study shows US global image is on the rise
Citrix Online taps Atomic PR
Interview: Kevin Keane, SVP of public affairs, American Beverage Association
Salary Survey 2010: The new normal
Sheffer navigates GE challenges with political savvy
Nonprofits up outreach in a tough year
Palm pulls its PR in-house
Radian6 launches new social media monitoring tool
Best Buy issues RFP for consolidated holiday work
Quiznos hires Shift as consumer AOR
Bad publicity new 'risk' factor on Wall St.
Fashion PR pros see wake-up call in Loft-blogger controversy
New partnership bolsters American Express' CSR 'Members Project'
Spiegel rethinks strategy with anniversary campaign launch
Citrix Online taps Atomic PR
Integrated approach will extend life of 'big' TV
Prudential helps redefine retirement
Effective risk management requires comms' early participation
Down the PR measurement rabbit hole
Nonprofits up outreach in a tough year
Interview: Next Fifteen's Tim Dyson and David Hargreaves
Industry's dedication comes through at Awards
FICO reshuffles its global PR agencies
Popular Topics
Account Win
Agency
AOR
Arts And Entertainment
Automotive
blog
Brief
Briefs
Campaign
Consumer
Corporate
Corporate Communications
Crisis Communications
Digital
Financial Services
Government
Healthcare
People Move
People Moves
Products And Tools
Public Affairs
Social Media
Technology
Tourism
Travel
Sponsored Links