November 28, 2005 Issue of PRWeek

Journalist Q&A

Interview: Cheryl Reed

Cheryl Reed is a full-time investigative reporter for the Chicago Sun-Times.

Guest Column

Women's tennis and Habitat for Humanity make a strong match

Corporate social responsibility is an increasingly important contributor to bottom lines and staff morale, and it can be a highly effective tool for integrated PR.

Microsoft program for new Xbox shows how key customer interaction is to obsolescence

Microsoft is not a company best-known for its customer-friendly approach to obsolescence.

Oil execs provide latest example that an easy corporate lie begets hard loss of believability

Faced with controversy, the first instinct of many corporate executives apparently is to lie.

Inside the Mix

Microsoft program for new Xbox shows how key customer interaction is to obsolescence

Op-Ed

PR pros must act on new media lest they get left behind

For all of the hype about blogs and citizens' media, the PR community still has a long way to go before we can say that ...

Feature

The global game

Consumer campaigns are playing to a worldwide audience.

Newsmaker

Cone innovates PR by not taking no for an answer

As chairman of her eponymous agency, Carol Cone helps companies give back by developing programs that exude their values - even when plans require a ...

Campaign

NTC stages effort to help kids grasp financial matters

The National Theatre for Children (NTC) bills itself as "the largest in-school touring company in North America."

BART wins public over by staying on track with comms

Every few years, the Bay Area is reminded of just how important public transportation is when labor negotiations arise at Bay Area Rapid Transit (BART). ...

Letters to the Editor

Ross' past statements contradict his 'sound science' proclamation

We were interested to read in your article "Science council stands by director following exposé"

News Analysis

P&G data could spur firms to mark their own PR value

As Procter & Gamble reveals the positive effect of PR on its brands, many wonder if other companies will now scramble to measure PR's benefit ...

Agency Business

Working with corporate clients from unfamiliar industries

For many agencies, chances are they'll be presented with opportunities to work with businesses in markets they're not used to navigating. Craig McGuire finds best ...

Media Watch

Sony hits sour note with virus exposure

Recently, word began spreading through the blogosphere that Sony music CDs now contained Digital Rights Management (DRM) software that embeds itself on a user's computer ...

Media Roundup

Local business journals stepping up

City-specific business journals are becoming more sophisticated and aggressive in their attempts to win readers and advertisers from the major-market dailies.

Focus

The youth market

An influx of young talent and venture capital funding drive creativity in the Pacific Northwest.

Toolbox

Annual reports and press kits

Setting up online newsrooms for multinational companies, choosing ANRs or RMTs, and more

Toy Box

The iKuffs should be sent to fashion jail

"Somewhere between classic fashion and contemporary technology exists a subtle, yet powerful first impression," begins the overwritten press release. "Ikuffs, the world's first illuminated cufflink, ...