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November 27, 2006 Issue of PRWeek

Launch Pad

Campus fashion shows bring Red Cross apparel line to life

To raise money and awareness for the 125-year-old American Red Cross, the organization is selling new T-shirts at the Red Cross Store at www.redcross.org.

PR Play

Wal-Mart is not playing with senator

People will camp in line for days, trample each other, pull guns, and pay thousands of dollars for the privilege of being one of the ...

Media

1UP Network gets Gamasutra play

Gamasutra, September 4

Journalist Q&A

Interview: David Carr

David Carr helmed alternative weeklies in Minneapolis and Washington and wrote for various magazines before joining The New York Times several years ago.

Fact File

Label-savvy shoppers prompt return of the department store

Department stores are coming back.

Editorial

Regan's reasoning for OJ book just did not add up

It's hard to tell what was more offensive: that OJ Simpson wrote a book If I Did It, in which he imagines he committed the ...

PRWeek Column

PR pros need to reassert role in tech industry messaging

In a recent PRWeek Op-Ed ('Time for tech PR pros to grow up," October 30), Stephen Astle, SVP at Fleishman-Hillard, asserted that "tech may well ...

Guest Column

Suspect VNR tactics do not justify government oversight

The VNR mini-scandal took a sadly predictable turn earlier this month.

Op-Ed

Profession needs shared standards

The landmark management book Built To Last made the case for long-term commitments to core values being key to long-term, enduring organizational success. And it ...

PR pros should know media jargon

During the past few weeks, a potential client asked for an elevator pitch, an editor called about a brite, and a broadcaster requested a phoner.

Feature

All about chemistry

A fully integrated comms effort is the formula of choice as Dow Chemical brings its Human Element initiative to the world.

Roundtables

Seattle Roundtable: Moving the needle along

In the fourth year of its Regional Forums, PRWeek is returning to cities it has previously visited, as well as adding a handful of new ...

Newsmaker

Francis wakes West up to coffee farmers' plight

Americans' love affair with coffee has been espoused by everyone from Oliver Wendell Holmes to David Letterman.

Campaign

Checkers drives aid for troops

Checkers Drive-In Restaurants (operating Checkers and Rally's) last spring activated a relationship with America Supports You (ASY), a US Department of Defense program that recognizes ...

TARP uses brand relaunch to help refresh positioning

With more than 30 years operating as a "customer experience consultancy," TARP Worldwide was a pioneer in the field of customer satisfaction research.

Playground cleanup helps Recall build morale, profile

In choosing New Orleans as the site of its annual sales meeting, information management services provider Recall "wanted to give back economically to an area ...

Media Analysis

AJE's success hinges on finding US carrier

New TV news networks with truly global designs don't get launched too often.

News Analysis

Tech makes most of Vista-free holidays

Despite delays in its Vista release, Microsoft and its partners are keeping the new product top-of-mind

Corporate Profile

The IFL takes its fight to all audiences

Extensive media strategy built on accessibility and education helps to drive exposure for new league

Agency Business

Initial actions instrumental to client relationships

A good agency-client relationship doesn't happen by accident. It's typically the result of hard work and planning that starts at the very beginning of the ...

Media Roundup

Green stories taking the business route

Al Gore may not have invented the Internet, but with the popularity of An Inconvenient Truth, he may be able to take some of the ...

Technique

Managing a graceful bon voyage

A senior-level departure is a good opportunity for a company to look to the future.

Toolbox

Incorporating social media, proper phonespeak, more

How do I incorporate social media into my comms program?

Web Exclusive

Interview: Curtis Hougland

The former new media lead at Middleberg + Associates and Ruder Finn, has started his own practice Attention PR, focusing on "social media relations."

Expert Advice

How important is the information I provide my employers during my exit interview?

While organizations may choose to handle exit interviews differently, for most, the information you share is very important.

Inside Information

Pop-up stores provide targeted brand experience

As the lives of consumers become increasingly more saturated by various forms of media, companies are turning to their PR agencies to help them implant ...

Media Ups and Downs

The BBC, Fox and Glenn Beck

Yahoo signs a content-sharing and ad deal with 176 US newspapers in a move that will help unify new and old media.

Roots will propel PR in fragmented new-media world

Eighty-three years ago, Edward Bernays defined PR as "influencing people, persuading people, and integrating people with people." If Bernays were alive today, he'd be very ...