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November 23, 1998 Issue of PRWeek

Vigor defines A.G. Krakow's style

NEW YORK: A.G. Krakow and Associates/AgitProp has given notice that it plans to serve its five new clients with unusual vigor.

Petrol merger could liquidate PRs pr

CHICAGO: Amoco and British Petroleum Corporate Communications staff could soon find themselves out of a job - despite the success of the public relations campaign ...

CUNA campaign coup reflected in rankings

WASHINGTON DC:The Credit Union National Association (CUNA) has finessed its way into Fortune magazine's Power 25 list of top lobbying firms - thanks to an ...

Ketchum win as Dixie adopts PR

SAN FRANCISCO: Ketchum Food Marketing has won the Dixie Foodservice Business account and now serves as agency of record. It's the first time Dixie has ...

Have an opinion? Send it to PRWeek in our '98 poll

What was the best PR campaign of 1998? What was the worst? Who did you envy for the publicity they received? And was there a ...

Publicizing Y2K measures raises profile says M/C/C

DALLAS: Companies that should be telling the business world about their Y2K solutions are holding back for fear of getting sued - and missing a ...

Rothstein's MWW role more in tune with PR interests

NEW YORK: Richard Rothstein, the founder of Edelman Medical Communications, has left his post as president of Cairns-Rothstein Health Sciences to head MWW Group's new ...

Hyundai puts P&A in driver's seat

FOUNTAIN VALLEY, CA: In an effort to dispel negative perceptions of the Hyundai brand that have lingered since the mid-80s, Hyundai Motor America this month ...

Game show heads for Boston on latest leg of its promotion tour

BOSTON: Famed game show Jeopardy is currently touring the country as part of a PR program to pull in viewers.

Capitoline loses Pucie, Hirshberg succeeds as CEO

WASHINGTON DC: Charles Pucie, managing director and CEO, has resigned from Capitoline International, a company he and other Washington-based Hill & Knowlton executives formed in ...

54,000 editorial calendars online at new WWW site

CAMBRIDGE, MA: MediaMap and Bacon's Information last week announced the launch of ww.EdCals.com, a web site allowing subscribers to access the editorial calendars of more ...

Birney becomes president/CEO of Blanc & Otus

SAN FRANCISCO: Jonelle Birney, former vice president of public relations at MCI/ WorldCom, has taken on the role of president and CEO of Blanc & ...

FedEx staff take credit for kickstarting PR campaign

MEMPHIS: Fed Ex's crisis PR campaign to negate the effects of an imminent pilot strike got off to a flying start this week, when 6,000 ...

Lycos selects Schwartz Communications

BOSTON: Lycos has selected Schwartz Communications, Inc. to handle PR for its WhoWhere division.

Germans target Washington DC agency

WASHINGTON DC: Laeschke Consulting, a German-based integrated marketing firm, is looking to buy a Washington DC marketing or PR agency to gain a foothold in ...

Boucher moves to Shandwick

BRUSSELS: Shandwick public affairs has hired former Westminster Strategy consultant Stephen Boucher as part of its bid to beef up its presence in Brussels, the ...

Pierre Bayle moves to Aerospatiale

PARIS: Leading airline and defense firm Aerospatiale has appointed former defense ministry adviser, Pierre Bayle, as its new communications director. His first major task will ...

EAW aims to attract Nigerian trade

NIGERIA: US multinationals will be the chief target of EAW Group's new campaign to highlight the business opportunities that are expected to follow next year's ...

Macmaster has moved to Edelman

LONDON: Financial PR expert Kirsty Macmaster, a founding partner of investor relations agency Frew Macmaster, has joined Edelman Worldwide to head its European financial PR ...

Bell leaves Edelman Singapore

SINGAPORE: Hamish Bell has left Edelman Singapore. He was one of the firm's five directors and the only director responsible for investor relations.

First Latin American Nintendo campaign

MIAMI: Well-known among kid consumers, but as puzzling to many adults and journalists as the latest video game, Nintendo Latin America will launch its first ...

Globalization of H&K will be headed by Paul Taafe

LONDON: Hill and Knowlton moved closer to total global integration this week, by appointing Paul Taafe president of the company's entire international operation.

Vast WWW market to be tapped by PR

LONDON: Competing Internet access providers NTL Internet and WebTV have appointed public relations agencies to launch mass-market Internet products in the UK.

PRs hired to aid 1999 elections in Kazakhstan

KAZAKHSTAN: Hill & Knowlton and BSMG Worldwide have won an unusual joint appointment to encourage politicians and the press to police the forthcoming elections in ...

Kosner becomes Daily News editor of Sunday edition

NEW YORK: Former Newsweek editor Ed Kosner was appointed editor of the Sunday edition of the Daily News. Kosner, also a former editor of New ...

Caught between Iraq and a hard place

Saddam Hussein's decision to stop (and then start) cooperating with UN inspectors has heightened tensions once again in the Gulf.

Net connection barely affects TV usage, says study

Getting connected to the Net has little impact on TV viewing, according to a new survey conducted by Nielsen Media Research.

Mag publishers rally for more focused PR

NEW YORK: The magazine industry needs more and better-targeted PR to counter a recent wave of negative press.

Klose becomes radio president

National Public Radio has appointed a former Washington Post Moscow bureau chief as its new president. Kevin Klose, 58, spent 25 years at the Post ...

Political cable profile campaign

A new political cable channel, America's Voice, has appointed Lorie Stout of the National Cable Television Association to help raise its profile.

A&E in 24-hour digital launches

A&E Television Networks is planning to launch two new 24-hour digital networks, The Biography Channel and History Channel International.

New plastic surgery magazine

A new magazine focused on plastic surgery, Form and Figure, is set to launch on December 7.

E-mail link for travel journalists.

The Travel Association of America is set to launch TravelNewsLink, a free e-mail service that will connect travel and tourism journalists with more than 700 ...

Goldberg's Showtime promotion

Gina Goldberg has been promoted to senior vice president, marketing, at Showtime Networks.

Credibility is an au courant item

Steve Brill, self-appointed watchdog of media standards, has made journalists and media owners the primary target of Brill's Content. Yet, as he has shown in ...

PR loses its patience with foster J-schools. J-schools have long been the ...

ANALYSIS - PR Students - PR loses its patience with foster J-schools. J-schools have long been the reluctant foster homes for PR programs across the ...

Is John Glenn the only hero left in America?

DAVID M. PETROU, Eisner, Petrou & Associates, Inc. It's a symptom of our post-Vietnam, post-Watergate cynicism to say we live in an age devoid of ...

Clinton has only two years left to determine his legacy. What should he do with ...

Inside the beltway - Clinton has only two years left to determine his legacy. What should he do with this time?

PR has come far, but journey isn't over yet. Societal change finds PR at the fore of top ...

PR's value - PR has come far, but journey isn't over yet. Societal change finds PR at the fore of top bosses' minds. Adam Leyland ...

To regulate or not to regulate is the question UK financial PR pros are currently debating

A split in the ranks of the financial PR industry has emerged in the UK. The Financial Services Authority, the body recently formed to act ...

To regulate or not to regulate is the question UK financial PR pros are currently debating

A split in the ranks of the financial PR industry has emerged in the UK. The Financial Services Authority, the body recently formed to act ...

Steve Brill - unlikely PR hero

When it comes to publicity, there are few who can match Steven Brill, the bear-baiting, cigar-chomping, multi-job-titled top dog at Brill's Content. He seems oblivious ...

The peacock gets its feathers ruffled in the sweeps - NBC may top the ratings, but its ...

The peacock gets its feathers ruffled in the sweeps - NBC may top the ratings, but its rivals are closing in - just when a ...

Is your CEO ready?

Imagine one of these scenarios happening to your company: a product recall; a plane crash; a very public sexual harassment suit; a gunman holding hostages ...

Cristina Merrill

Big wins for PR in cable game - When it comes to accessibility, cost and niche, cable TV is fast becoming a key player for ...

Weekly analysis of who's doing what and why

Success in the cards for Coke

DNA evidence about Jefferson revealed in a tasteful manner - Skeptics were big to admit ...

Judge and jury- DNA evidence about Jefferson revealed in a tasteful manner - Skeptics were big to admit they were wrong about Pres Jefferson, reveals ...

Janice Rotchstein

Janice Rotchstein is international director of training at Edelman World.

Janice Rotchstein

Janice Rotchstein is international director of training at Edelman World.

Charles desperately tries to put the 'PR' back into Prince

To say that Prince Charles needs a bit of help with his image is a bit like saying Saddam is not very well liked in ...

Porter Novelli and Kellogg sculpt a 'better way of teaching children'

Reading. Writing. Arithmetic. What are they? Thanks to Porter Novelli and Kellogg, these traditional bastions of elementary education have taken a backseat to the rapidly ...

Garth's new CD is unplugged? You gotta be kidding

In song, he boasted of having 'friends in low places'. Now it appears Garth Brooks has a few buddies in Wal-Mart's PR department, too.

Happy birthday to Weber Ryan McGinn's most valued

The office of Weber Ryan McGinn is preparing for a birthday celebration like no other. The caterers have been called and employees notified. And the ...