Mobile Version Subscribe Issue Archive Contact Us About Us Advertise

RSS | Login | Register

November 20, 2006 Issue of PRWeek

Launch Pad

Victoria's Secret takes total-fashion focus at annual show

Victoria's Secret is bringing "Sexyback" with its LA Fashion Show, which will include performances by Justin Timberlake.

PR Play

Maher can't get Mehlman to come out

Now that the election is finally over, political types can get back to what really matters: slanderous defamatory gay news.

Media

'Marketplace' green-lights DuPont

American Public Media's Marketplace, October 10

Journalist Q&A

Interview: Brian Doherty

Brian Doherty, LA-based senior editor for Reason magazine, has written on topics ranging from the intersection of art and politics to pollution-credit trading and the ...

Fact File

Kraft sniffs out an experiential marketing platform in 'People'

Kraft Foods has teamed up with People to bring consumers the latest in olfactory delights.

Editorial

Trans-fat ban serves up unexpected opportunity

When New York City's Department of Health and Mental Hygiene began its campaign to eliminate trans fat from city restaurants, opposing forces were easily excitable ...

PRWeek Column

Industry needs future-focused PRSA, not politics, to guide it

The PRSA has not always exercised the best judgment in its choice of keynote speakers at its annual conference.

Guest Column

Private equity must speak up to defend itself amid scrutiny

Storm clouds are starting to form over the world of private equity, and with the Democrats now in control of Congress, many of whom were ...

Op-Ed

Don't wait to establish credibility

Almost all analyses of House Speaker Dennis Hastert's communications problems focused on how he responded to the Mark Foley situation once it occurred.

Feature

A place to call home

In recent years, the question of where to house a university's PR program has become a point of debate. Tonya Garcia surveys the differing views

Newsmaker

Schalow nets good reception for KFC's message

Imagine you're one of the key communications people at a company that's about to make one of its biggest news announcements ever. Then, throw in ...

Campaign

CAR effort blocks asbestos bill

In April 2005, Sens. Arlen Specter (R-PA) and Patrick Leahy (D-VT) introduced S. 852, the "Fairness in Asbestos Injury Resolution Act of 2005," to Congress, ...

Bloggers' corner proves successful at SAP event

Recognizing the importance of the blogosphere, SAP, a provider of business software solutions, wanted to get more involved in that arena.

Mascot Roommate builds viral buzz for Coffee Bean

Opened in 1963, The Coffee Bean & Tea Leaf has long held the reputation as Southern California's "original" coffee house.

Media Analysis

TV newsmagazine genre faces challenges

The recent passing of 60 Minutes veteran Ed Bradley was not only a loss for the TV journalism community, but the coverage of his death ...

Letters to the Editor

Taking stocks not smart

Your article on PR firms serving tech clients ("Startup culture," October 30) was excellent, but it touched only briefly on the problem of clients asking ...

News Analysis

Mixed messages muddle stem-cell issue

As both sides of the debate claim progress in Missouri, the only clear thing is that it has created confusion

Corporate Profile

Greyhound unleashes brand's cooler side

Urban outreach efforts aim to build credibility and put Greyhound back on the right track

Agency Business

Firms find many formulas to fill healthcare roles

It's no secret that filling healthcare positions is hard. Every PR specialty requires strong communication skills, but gaining the scientific and governmental regulatory knowledge specific ...

Media Roundup

Gadget angle drives men's fashion interest

Men's grooming and fashion media got a huge boost a few years back, thanks to the rise of the "metrosexual."

Focus

Inside the new frontier

India's growing economy presents opportunities - and challenges - for the global PR industry.

Technique

Newswires search for the right words

SEO tools help, but the proper wording holds the key to widely read releases.

Toolbox

Blogs and search engines, PR's impact on sales, more

How are blogs used in search engine marketing?

Expert Advice

Do agencies ever consider a person's political party affiliation when they are recruiting new hires?

For most offices and practice areas within a PR firm, this question would be both inappropriate and irrelevant.

Inside Information

Boomers seek out advice via social-networking sites

PR agencies and other organizations looking to communicate with the baby boom generation, those 78 million Americans born between 1946 and 1964, know that this ...