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November 17, 2008 Issue of PRWeek

Tenth Anniversary

10th anniversary: financial analysis

Various corporate scandals prompted more regulation, calls for transparency, and rethinking of comms tactics

10th anniversary: financial roundtable

Tonya Garcia held a virtual roundtable in September where she discussed with various financial experts the trends affecting the industry

10th anniversary: entertainment analysis

Technology, Hollywood, and consumer behavior have all converged to create a whole new communications reality

10th anniversary: entertainment roundtable

Kimberly Maul held a virtual roundtable in September where she spoke to entertainment experts about trends affecting the industry.

10th anniversary: consumer analysis

Cooperative online initiatives and word-of-mouth tactics have transformed how PR pros engage target audiences

10th anniversary: consumer roundtable

Cooperative online initiatives and word-of-mouth tactics have transformed how PR pros engage target audiences

10th anniversary: technology analysis

Tech PR's story over the past 10 years is defined by tales of hype, fallout, and ultimate maturation - the parabolic boom and bust known ...

10th anniversary: technology roundtable

Aarti Shah held a virtual roundtable in September, where she discussed with tech experts the trends affecting the industry

10th anniversary: public affairs analysis

Whether targeting the press, lawmakers, or the average Joe, social media has drastically changed the rules of outreach

10th anniversary: healthcare analysis

From major recalls to a new media world, the past ten years have altered the landscape for communicators in this sector

10th anniversary: healthcare roundtable

Jaimy Lee held a virtual roundtable in September where she discussed with various healthcare experts the trends affecting the industry

10th anniversary: public affairs roundtable

Ted McKenna held a virtual roundtable in September that discussed the with public affairs experts the trends that are affecting the industry

10th anniversary: travel and tourism analysis

Beit the itnernet, 9/11, or the current economy, Beth Krietsch looks at many factors that have impacted the sector - for both consumers and comms ...

10th anniversary: travel and tourism roundtable

Beth Krietsch held a virtual roundtable in September that discussed the with travel and tourism experts the trends that are affecting the industry

10th anniversary: nonprofit and CSR analysis

The nonprofit sector has upped its marketing prowess, while it has endured controversy and competition

10th anniversary: nonprofit and CSR roundtable

Rose Gordon held a virtual roundtable in September that discussed the with CSR experts the trends that are affecting the industry

10th anniversary: digital roundtable

Alexandra Bruell held a virtual roundtable in September that discussed digital trends that are affecting the industry

10th anniversary: digital analysis

In their nascent phase only 10 years ago, online tactics now shape the future of the PR industry

10th anniversary: multicultural analysis

An increasingly diverse US market has created new realities and new opportunities for PR pros across the industry

10th anniversary: multicultural roundtable

Kimberly Maul a virtual roundtable in September where she spoke to multicultural experts about trends affecting the industry

The Lowdown

Awards/viral videos/budgets/vnrs/publicity/internal comms/magazines/crisis comms

PR's forefathers

PRWeek editor-in-chief Keith O'Brien and publishing director Julia Hood held a luncheon this summer in Chicago with four men who have more than 200 combined ...

Views from the top

Martin Sorrell, John Wren, Michael Roth, and Maurice Levy provide exclusive Op-Eds to PRWeek about how holding companies see the PR business

Industry standard

The magazine that launched on November 16, 1998 has evolved into a full-fledged brand. And much like the profession that it covers, PRWeek has grown ...

The road ahead

There is much uncertainty facing the PR industry, as it grapples with constant change. Keith O'Brien asks 10 leaders to map out the profession's future

CEO Q&As

CEOs from Dell, BMC Software, and the American Heart Association discuss their communications strategy with PRWeek

Media scene

The pace in which the media industry changes seems to hasten each decade. Here are the most transformative events of the past 10 years.

Products and tools: monitoring/measurement

The Internet environment has only raised the importance of metrics and data, as there are more conversations to monitor and more sources to measure

Products and tools: newswires/broadcast

The sectors have had to adjust as the Web has changed the way companies disseminate news and how consumers receive it

Readership survey

This PRWeek reader survey was conducted through an e-mail to subscribers, a link on PRWeek.com, and through PRWeek's Facebook page. A total of 105 readers ...

Illustration contest

PRWeek enlisted an illustrator to artistically interpret 20 of the industry's most influential PR professionals from the past decade. Try to guess who they are ...

10th anniversary: media roundtable

Frank Washkuch held a virtual roundtable in September where he spoke to media experts about trends affecting the industry

Blog post by Renee Blodgett

In August, PRWeek held a single-elimination competition whereby readers voted on their favorite blog. Thirty-two blogs were chosen, and only one lasted the full five ...