November 13, 2006 Issue of PRWeek

Launch Pad

Baileys Irish Cream serves up new flavors for dessert

In an effort to promote the two new flavors of Baileys Irish Cream, Caramel and Mint Chocolate, Diageo is launching the Baileys Drinkable Desserts contest. ...

PR Play

Church gives worshippers erotic feeling

On one hand, it's a little disconcerting that Canada's largest Protestant denomination has had to resort to running an ad campaign to bring in worshippers ...

Media

NorthStar gets Daily Candy piece

DailyCandy Los Angeles, October 16

Journalist Q&A

Interview: Tyler Brûlé

Tyler Brûlé, creator of the design magazine Wallpaper and writer of the Financial Times column "Fast Lane," has also run a London-based design consulting ...

Fact File

Gannett introduces its local newspapers to the 24-7 world

The Gannett Company is planning to shift all of its 89 local newspapers (not USA Today) over to 24-hour converged newsrooms in an initiative called ...

Editorial

Media must curb habit of hoarding exit-poll details

During 99% of the election season, the media is poll crazy.

PRWeek Column

WOMMA's role as champion of ethics is tough to question

Wal-Mart and WOMMA have something in common, and it's not just that the latter sounds like a motivational call from the former's employee handbook.

Guest Column

Media and PR can play a role in eliminating political sleaze

I used to reserve special disdain for tobacco industry executives and their apologists. They sold sickness and death, and smiled as they lied about their ...

Op-Ed

Simple metrics better than none

In my opinion, there is a segment of the PR profession that is out of touch with the reality of how PR is, can, and ...

Feature

A measured response

Measurement remains daunting for some, but many organizations have reached the point where they won't do anything without being able to quantify it.

Newsmaker

Silmore leads AllBusiness.com through evolution

This being the Internet age, it's not surprising when a company relaunches itself seven years into business in order to keep up with the pace ...

Campaign

Tennessee takes aim at meth

Since the '90s, illegal manufacture and use of methamphetamine has swept across the US. Tennessee has been hit particularly hard: In 2004 and 2005, it ...

Media Analysis

Will departure of Barker cost 'Price'?

With its iconic host set to retire, brand-exposure force The Price is Right faces challenge of change.

Family-owned titles keep eye on Times

Morgan Stanley Investment Management, which owns 7.6% of the New York Times Company, is not very happy with the performance of its shares. And with ...

Letters to the Editor

Same Starbucks story

Your October 23 corporate profile on Starbucks surprised me, both for how it recycled - or regurgitated - some old notions of the company that ...

Corporate Profile

Unexpected partnerships drive Whirlpool

Respect for PR reflected in how internal tagline guides integrated comms efforts at Whirlpool

Agency Business

Community service doubles as team-building tool

Community service is a popular (and some say necessary) element of agency life. Team-building activities are also a popular and necessary element. So why not ...

Media Roundup

Alumni magazines getting more refined

Once almost exclusively seen as fundraising vehicles with a little bit of "where are they now" tossed in, university and college alumni magazines have gone ...

Focus

Southern hospitality

With a congenial atmosphere that extends to its PR industry, Atlanta is bursting with activity on the agency and corporate fronts.

Toolbox

Improving presentations, outreach to doctors, more

How can I incorporate media training techniques to deliver a stellar presentation?

Inside Information

Message boards offer quick way to gauge perceptions

It's practically impossible to overlook the impact blogs have made on PR. But even as tech advances, many potential influencers continue to rely on online ...