November 07, 2005 Issue of PRWeek

PR Play

Indiana school gags on its media ban

There are few elements on Earth more excitable than college students and journalists (maybe uranium), so if you do not currently have one on your ...
 

PRWeek Column

The relevance of web exclusives must not be undervalued by those pitching stories

Digital cameras are now ubiquitous, which makes sense because they take great pictures and are wonderfully efficient.
 

Guest Column

'Forbes' piece makes some good points, but blogs overall should not incite fear, loathing

The blogging backlash is under way. Pay attention, but don't get the wrong message.
 

Inside the Mix

If predictions hold true, consumers in future will need to tap into creativity over privacy
 

The Publicist

If the greeting is not friendly, kiss your PR hopes good-bye
 

Op-Ed

Note to corporate bloggers: The truth shall set you free

For brands the world over, blogs and other forms of new media have become the equivalent of nuclear fission.
 

News Analysis

Smith criticism fuels debate on media's role in terrorism

After the Pentagon's nominee to direct public affairs voices his concerns, many question whether media aid terrorists by airing their messages.
 

Corporate Profile

Vonage proves its worth after Hurricane Katrina

Vonage, a voice-over internet protocol phone service provider, takes a leadership position in its market by showcasing the technology's value - even in the face ...
 

Agency Business

Virtual status offers firms geographic, economic benefits

"Bricks and clicks" virtual agencies are becoming attractive business models for PR pros who like the flexibility in location and staff recruitment that such online ...
 

Journalist Q&A

Interview: Bill Carey

Bill Carey covers general assignment and political news for News 10 Now, Time Warner's 24-hour news channel dedicated to a 10,000-square-mile region of upstate New ...
 

Media Watch

Media commends retiring Greenspan

After more than 18 years serving as chairman of the Federal Reserve, Alan Greenspan will retire on January 31, 2006 from the most powerful banking ...
 

Media Roundup

Small daily papers retain influence

Despite their limited circulations, small-market dailies provide fertile ground for PR pros looking to gain in-depth local coverage or reach diverse audiences.
 

Focus

 

Technique

Channeling the right tools to reach your target

Many services can tell you what stations and shows people tune into. Craig McGuire discovers how to best use the tools to ensure your ...
 

Campaign

Apple Core Hotels lures families with grandparent deal

Though New York City is one of the most popular places to visit in the world, Apple Core Hotels has experienced a drop in occupancy ...
 

Widespread press push helps Bluefly tout its new focus

In the cutthroat world of e-commerce, Bluefly.com had carved out a niche as an online clothing discounter.
 

Happy Tails drives support for dogs serving overseas

In the weeks leading up to the Fourth of July, when most people were eagerly anticipating burger benders, the people at Happy Tails Dog Spa ...
 

Newsmaker

Roth's efforts continue to earn pharma industry's trust

As a partner at BMC Communications and the outgoing chairman of the PRSA Health Academy, Michael Roth works to foster an inclusive, relevant, and trustworthy ...
 

Toolbox

Finding tech analysts, crisis comms, and more

Finding the best analyst for a client, how crisis plans can differ from sector to sector, and more
 

Book Review

'Simple Secrets' to successful comms

The secrets in this book might seem obvious: Be prepared, keep the message clear and concise, and so on.
 

Toy Box

Unotron will clean up with messy types

If you're like us, you eat your lunch at your desk. Also breakfast and occasionally dinner. So any product that helps meal-proof your workspace is ...
 
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