November 01, 2012 Issue of PRWeek

Letter from the Editor

Creativity is a key concept but one that must impact the bottom line

Creativity is a concept that generations of artists, performers, thinkers, businesspeople, politicians, and many others have sweated blood in trying to define, all in completely ...

Launch Pad

Savvy app to beat Black Friday rush

Mobile shopping application ShopSavvy will launch a Black Friday campaign to notify users of its new price-comparison service, iPad capabilities, and social shopping features such ...

Habits

Habits: Lisa Benenson, SVP, comms and marketing, US Fund for UNICEF

This is my ideal job. Kids plus good deeds. Who could ask for anything more?

PR Play

Apple's CEO makes Maps app apology

Apple CEO Tim Cook's apology to customers for the failings of its new Maps app was a departure from the firm's usual tight-lipped communications.

Lowdown

Lowdown: Social media politics

As the 2012 presidential election nears, the use of social media and mobile devices for news consumption is a bi-partisan affair.

Gloves Off

Should PR pros demand the right to check quotes before publication?

It's understandable that PR pros worry about the images of their clients. However, journalists and bloggers are under no obligation to let them see quotes ...

PRWeek Column

Monetary gains for healthier choices send wrong message

When I moved to New York City, I was thrilled to see calorie counts on every menu. It saved me the time of having to ...

Activist media outlets can play by their own set of rules

It's easy to look at the 2012 presidential election and see a divided country: a group of red states competing with the blue states on ...

Guest Column

Effective PR pros need to get a handle on emotions

Throughout time, there are two tremendous accidents that led to amazing discoveries about how the brain works. These accidents have much to teach us in ...

Op-Ed

Know your executive and their audience when ghost writing

In an era when transparency and authenticity are paramount in PR, there's something "Old World" about ghost writing.

Reality television gives the waste business a human face

On any given day there are 2 million blog posts, 2.5 million tweets, and 2.7 billion Facebook likes. What those figures mean for us as ...

Feature

PRWeek Asia Special Report

Challenging times, changing attitudes, and an influx of Western influence have given rise to a new era of communications in the Asia-Pacific region. PRWeek highlights ...

C-Factors Survey: Creative currency

CEOs, CMOs, and other C-suite leaders who responded to the C-Factors Survey from PRWeek and Allison+Partners say creativity has manifested itself within their organizations.

Newsmaker

Newsmaker: Doug Michelman, Visa

After helping steer Visa through significant change, the firm's head of corporate relations is evolving the brand by creating a fresh perspective through a unique ...

Roundtables

Food & Nutrition Roundtable: Essential ingredients

Can you balance nutrition and taste in outreach? How do you talk sustainability? Sector leaders gathered in Minneapolis to cover these issues and more at ...

Editorial

Importance of presidential debates is difficult to dispute

As you read this, you are just days away from voting for the next president. You're also less than a month removed from three hotly ...

Special Reports

Diversity Distinction in PR Awards 2012: Inclusive effort

The Council of PR Firms and PRWeek present the winners of the second annual awards program recognizing best efforts to promote diversity within the industry's ...

Campaign

Master Class

What is the best way to use and interpret data generated by social media monitoring?

Data from social media monitoring is a potential treasure trove, but has to be analyzed correctly.

Last

Left brain, right brain

Years ago, when I worked for Nissan, I attended a management off-site where everyone had to take an assessment called the Herrmann Brain Dominance Instrument.