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May 31, 2004 Issue of PRWeek

Golin/Harris chairman departs for Fleishman post

NEW YORK: Rich Jernstedt, chairman of Golin/Harris and the firm's former CEO, has been hired by Fleishman-Hillard as an EVP and senior partner, based in ...

Novartis, Ruder Finn effort shows dangers of high blood pressure

EAST HANOVER, NJ: Drug company Novartis is working with Ruder Finn to promote a public-awareness campaign about the dangers associated with high blood pressure.

Suzuki works with Reebok to promote XL-7 SUV, brand

BREA, CA: American Suzuki Motor Corporation is teaming with Reebok to promote Suzuki's XL-7 SUV and the brand as a whole.

NEWS BRIEFS:

Chandler Chicco opens new office in LA

Los Angeles: The Chandler Chicco Agency this month celebrated the opening of its Los Angeles office. The new outpost will serve three high-profile biotech clients: ...

Bush, Kerry supporters hold house parties to up activism

WASHINGTON: Both major party presidential campaigns are turning to a new form of outreach - steeped in US political tradition but yet uniquely 2004 - ...

San Diego Airport Authority nearing end of firm review

LOS ANGELES: The San Diego County Regional Airport Authority is in the final phases of reviewing agencies for a three-year, potentially multimillion-dollar contract for help ...

Soury seeks to up media coverage of murder case

RIVERHEAD, NY: When Martin Tankleff got 50 years to life in 1990 for murdering his parents, the trial was a media spectacle that aired on ...

AstraZeneca plans response to Public Citizen allegations

WILMINGTON, DE: AstraZeneca is taking "proprietary" steps to respond to an attack on the safety of cholesterol-lowering drug Crestor, said Gary Bruell, director of cardiovascular ...

RL to run Honey Board's Hispanic outreach

LONGMONT, CO: The National Honey Board has hired RL Public Relations & Marketing to handle its first-ever outreach effort to Hispanic consumers.

WS' international operations leader set to depart firm

London: Lutz Meyer, Weber Shandwick's president of international operations, is set to leave the firm after 25 years.

WWII Memorial dedication caps off Burson's initiative

WASHINGTON: The dedication of the World War II Memorial on the National Mall on Saturday brought to a close eight years of public affairs, crisis ...

RL to run Honey Board's Hispanic outreach

LONGMONT, CO: The National Honey Board has hired RL Public Relations & Marketing to handle its first-ever outreach effort to Hispanic consumers.

Posting of ProfNet query on internet alarms journalists

NEW YORK: A few journalists were alarmed last week when a newspaper writer posted on his blog the text of a ProfNet query from a ...

Shell Oil US hires Lopez Negrete for Hispanic consumer outreach

LOS ANGELES: Shell Oil Company US has hired a Hispanic AOR after a national search.

Symantec selects CarryOn to handle broadcast efforts

CUPERTINO, CA: Security software company Symantec has picked CarryOn Communication as its new consumer agency. Symantec retains Connect PR as its corporate agency.

Tobacco ruling calls for antismoking PR

NEW ORLEANS: A $590 million judgment against four tobacco companies includes funding for antismoking PR programs.

Shell Oil US hires Lopez Negrete for Hispanic consumer outreach

LOS ANGELES: Shell Oil Company US has hired a Hispanic AOR after a national search.

EDITORIAL: As country calls for more accountability, PR practitioners must prepare to defend actions

A number of issues have emerged recently that have tested the definitions of ethical PR practices.

OP-ED: Proactively dealing with competition can aid firms in achieving success

Competitors. Every company has them. Every athlete worries about them. Certainly, it is a prominent area of concern for politicians.

OP-ED: CEOs look to PR pros as business demands increase

In the business world, there are many advantages, and indeed some challenges, to having a highly visible CEO within your organization.

ANALYSIS PR Measurement: More clients, agencies find the value in measurement

Agency leaders gathered recently to talk over issues related to one of the PR industry's hot-button issues - measurement. PRWeek presents excerpts from the discussion

HOLMES REPORT: The Gap's social-responsibility report proves that firms understand benefits of disclosure

I was wrong. Last September, when Nike settled a lawsuit brought by consumer activist Mark Kasky, I warned that the decision could have a chilling ...

ANALYSIS Corporate Case Study:Showtime touts original programs by boosting PR

As Showtime continues to promote its original shows on a sometimes limited budget, the cable network has hired a new EVP to help make PR ...

ANALYSIS The Agency Business: Fewer companies seeking outside IR help when going public

Even though a growing number of firms are launching IPOs, IR experts have noticed that relatively few are seeking assistance from outside IR agencies.

MEDIA ROUNDUP: Search engines find more coverage

Partly because of Google's pending IPO, more media outlets - not just tech publications - are now turning their attention toward covering search engines.

JOURNALIST Q&A: Robert Levine

For the small guys in the dog-eat-dog New York business world who can't spend millions on consultants, there's now an answer.

MEDIA WATCH: Eisner says no Moore to controversial film

Moviegoers will have to decide if Fahrenheit 9/11 is the truth about 9/11 or just another of Michael Moore's personal attacks on President Bush.

MEDIA BRANDS: Journalistic laziness of man-on-the-street interviews can breed political manipulation

Everyone has a pet peeve about how the news media does business. For some, it's the focus on sensationalistic, gotcha journalism.

PROFILE: Shaffer brings PR balance to the low-carb movement

Iris Shaffer, executive director of the Low Carb Manufacturers Alliance, is using her prior healthcare and PR experience to help establish the group as a ...

FEATURE: Broadcast news

TV producers have better and faster access to VNRs than ever before.

MARKET FOCUS Sports PR: A league of their own

Tom Acitelli profiles nine sports communicators, all at the top of their game.

Celebrities: Working with reality TV's sudden celebrities

Publicists are enjoying plenty of business from reality TV stars. Keith O'Brien reports on how to work with the rejected, voted off, and maybe even ...

Community Outreach: Grassroots effort gives WTC Health Registry a boost

When two planes slammed into the Twin Towers on September 11, 2001, a shock wave of pain and suffering rippled through the US.

Product Launch: Broad PR initiative is key in delivering ShipShape launch

With today's technology being what it is, direct mailings have fallen by the wayside, cast aside on kitchen tables and post-office floors.

PUBLICIST: Long Beach Aquarium proves power of a proactive PR effort

Hollywood may be famous for its transgender denizens, but the tucked-away city of Long Beach wants you to know they have some too. Only they're ...

PR PLAY OF THE WEEK: Breakup declaration is the ticket for Phish

WASHINGTON: Forget for a moment the cruel irony of a band that rarely plays a song the same way twice breaking up for fear of ...

TOYBOX: P3150 is not equipped for everything

Anyone equipping a small or home office has to weigh which office equipment makes the most sense. Do you want a printer, a scanner, and ...

BOOK REVIEW: Straker makes finding a new job sexy

Who would ever think that a hot pink book shaped like a handbag (complete with handle) could offer so much solid career advice?

Spitzer's NYSE suit prompts opposing media initiatives

NEW YORK: Opposing media campaigns are under way in New York Attorney General Eliot Spitzer's high-profile lawsuit. The suit was filed May 24 against the ...

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Every Thursday, PRWeek.com provides readers with an informative Q&A with industry leaders and others who have influence over where public relations is going or a ...