May 29, 2006 Issue of PRWeek

Launch Pad

ALF uses choice words to tell kids the 'truth' about smoking

To counter cigarette ads, ALF needed an effort of its own. But lacking Big Tobacco's deep pockets, the foundation also needed a cost-effective way to ...

PR Play

London unit forces way into the act

"But soft, What light through yonder window breaks?;

Media

'Fortune' blog favors WaterPartners

Placement: Fortune's Business Innovation blog, March 22, 2006

Journalist Q&A

Interview: Steve Trimble

Though Steve Trimble began his career as a police reporter for dailies in Kentucky and Pennsylvania, his childhood as an "Air Force brat" meant he ...

Fact File

PR challenges await as FDA is set to vote on Merck's Gardasil

The FDA's Vaccines and Related Biological Products Advisory Committee unanimously recommended the approval of a cancer vaccine on May 18. The drug, Gardasil, which is ...

Editorial

Evolution of press release could drive differentiation

One of the many ongoing industry debates relates to the evolution of the press release, and that discussion continues in the blogosphere.

PRWeek Column

PR pros should not be so shy when the camera is on them

When Timothy O'Brien wrote his piece on the PR industry for The New York Times last year, I spoke to him both on background and ...

Guest Column

Decision-making table requires an etiquette for effectiveness

A few years ago, I was taking part in a monthly executive council meeting. Just as I was making an emphatic point about something, my ...

Op-Ed

Comms vital to relaying altruism

Have you ever thought twice about promoting your company's response to disasters?

Feature

Lights, camera, and the power of TV

While recent controversy has shone the spotlight on broadcast PR, these case studies show that VNRs, b-roll, and SMTs still have an integral and powerful ...

Newsmaker

Mattia well-suited to tackle Coke's challenges

In his second week as SVP and director of worldwide public affairs and communications of The Coca-Cola Co., Tom Mattia made his first presentation to ...

Campaign

Resort builds buzz with books

Promoting the installation of a swimming pool might not be the sexiest PR assignment, even if it is at Little Dix Bay, the luxury Caribbean ...

Media Analysis

Small-town papers have big potential

In the newspaper world, small is the new big. Or soon will be. As newspaper executives bemoan declining revenues, editors slash reporting staffs and foreign ...

Letters to the Editor

Blog real story in scandal

When I read Ted McKenna's piece (PRWeek, May 8) on Raytheon CEO Bill Swanson's problems with plagiarism, I was surprised by the viciousness of the ...

News Analysis

Gore's 'Truth' finds receptive audience

Backed by Al Gore and calling for political action, An Inconvenient Truth is poised for controversy

Corporate Profile

Dodgers score points with female fans

From on-field events to the front office, the LA Dodgers want women to be a big part of the team

Agency Business

Promotions aren't only option for retaining staff

LOS ANGELES: In the halcyon days of the dot-com boom, PR firms passed out job promotions like candy, often well before employees had the experience, ...

Media Roundup

Jobs offer wide scope of story angles

With unemployment numbers at or near historic lows, employment beat writers are seeing little demand for the standard job-hunting story. Instead, they have changed their ...

Focus

How to win at the big game

US marketers are targeting an Hispanic audience that will be consumed by this summer's soccer World Cup in Germany.

Technique

Reaching out to the GLBT market

Beyond specialist media, various mainstream avenues exist to target the GLBT audience.

Toolbox

Managing new clients, keys to real-estate PR, and more

How do you effectively manage expectations for new clients?

Expert Advice

What are some of the most important steps you can take when approaching your boss about a promotion?

Your request will most likely yield positive results if you can show that you're ready for the new post, management perceives that you're ready, and ...

Inside Information

OPML files expand reach, measurement of RSS feeds

As if you weren't burdened with enough acronyms, here comes OPML (Outline Processor Markup Language), a somewhat zip file of RSS feeds. Using OPML, one ...