May 22, 2006 Issue of PRWeek

Launch Pad

CHPA offers remedy for teens' prescription, OTC drug abuse

The Consumer Healthcare Products Association (CHPA), in conjunction with the Partnership for a Drug-Free America, sees advertising and PR as a means to tackle teenage ...

PR Play

Arnold's act stops traffic in California

As Abraham Lincoln or somebody always said, politics is 10% governing and 90% empty posturing.

Media

GreatPoint focuses energy on NPR

Placement: National Public Radio (NPR) Morning Edition, April 26, 2006

Journalist Q&A

Interview: Greg Palast

Greg Palast is a tireless muckraker who turned to journalism as an outlet for his professional investigative talents.

Fact File

Fleet Week offers a boatload of opportunities for outreach

It's Fleet Week in New York City. The 19th annual event hits the Big Apple May 24 to 31. Thousands of sailors, Marines, and Coast ...

Editorial

Verdict is in: Fleishman must focus on its future

Fleishman-Hillard was not on trial in LA, but there must be a sense of relief nonetheless with the criminal trial of Doug Dowie and John ...

PRWeek Column

In terms of metrics, some PR pros' math just doesn't add up

Hearing PR pros talk about measurement in a Web 2.0 world makes me belatedly appreciate all of those math teachers who mandated students show their ...

Ideas will rule as battle goes on for new-media supremacy

When we launched the Marketing Management Survey with MS&L three years ago, we had to overcome concerns that the data might not be relevant to ...

Op-Ed

Audience inflation undermines PR

A survey conducted by a PR industry trade title found 35% of PR pros "felt their usage reports were padded."

PLoS has pharma pegged wrong

In scathing articles earlier this month, the online medical journal Public Library of Science (PLoS), www.plos.org, decried pharmaceutical industry public education campaigns as disease mongering ...

Special Reports

How Disney integrates

Disney’s parks and resorts are defined by their beaming crowds. But when Disney Parks and Resorts embarks on an integrated marketing program, it starts with ...

Marketing Management Survey 2006: The business, and art, of marketing

Marketers are under constant pressure to innovate, and the new-media environment has created an extra domain for them to grapple with. All the while, they ...