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May 20, 2002 Issue of PRWeek

WSW eyes future, sponsors student stints at two international offices

LOS ANGELES: Weber Shandwick Worldwide is lending support and expertise to a program designed to introduce students to the challenges of international PR.

NEWS IN BRIEF: Appointment at GCI Group

NEW YORK: AnnaMaria DeSalva has joined GCI Group as EVP of North America, healthcare. She comes to GCI after five years at Bristol-Myers Squibb, where she worked ...

NEWS IN BRIEF: Appointment at Edelman

LOS ANGELES: Edelman's LA office has hired first lady Laura Bush's deputy press secretary Ashleigh Adams as an account supervisor in the issues management division. Before handling ...

NEWS IN BRIEF: The Interpublic Group posts after-tax profit

NEW YORK: The Interpublic Group posted an after-tax profit of $66.7 million for the first quarter of 2002, compared to a $28.7 million loss in the same ...

NEWS IN BRIEF: Appointment at Kia Motors America

IRVINE, CA: Kim Custer has joined Kia Motors America as director of PR. He had been VP of global marketing and communications for Korn/Ferry International. Earlier in ...

NEWS IN BRIEF: Appointment at Rainbow Media Holdings

NEW YORK: After a stint as director of media relations for the multi-platform entertainment company Palm Pictures/Sputnik7, one-time senior manager Sommer Hixson has been wooed back to ...

NEWS IN BRIEF: Sage Fitness picks 823 Productions

NEW YORK: Sage Fitness has picked 823 Productions to help stretch the PR outreach of its Pilates studio in downtown Manhattan.

NEWS IN BRIEF: Appointment at Chadbourne & Parke

NEW YORK: The international law firm of Chadbourne & Parke has expanded its marketing staff, recruiting former journalist and freelance PR consultant Andrew Blum to serve as ...

NEWS IN BRIEF: Imre Communications signs new accounts

BALTIMORE: Imre Communications has signed eight new accounts totaling $650,000 in revenue: The American Urological Association, CoreNet Global, St. Paul Public Sector Services, St. Paul Financial and Professional ...

NEWS IN BRIEF: Cybercamps chooses Child's Play Communications

NEW YORK: Cybercamps, which teaches its kid-centric technology curriculum on 45 college campuses in the US and abroad, has chosen Child's Play Communications as its agency of ...

NEWS IN BRIEF: Ogilvy Public Relations creates education group

SACRAMENTO, CA: Ogilvy Public Relations has announced the creation of a national education group to help both education clients and government and private concerns at the state ...

Analyst saga spurs Wall St to reinforce internal comms

NEW YORK: Major Wall Street firms are getting their internal communications houses in order in the wake of the ongoing analyst scandal that has beset Merrill Lynch, ...

KNTV hires PRx after its help with NBC station switch in Bay Area

SAN JOSE, CA: PRx has been hired to handle media and community relations for KNTV/NBC3, a local television station that was recently acquired by NBC Television.

Terpin returns to agency role after Internet Wire stint

LOS ANGELES: Michael Terpin, founder, CMO, and chairman of Internet Wire, has left the company to reassume his leadership position at The Terpin Group.

CA governor and Oracle under fire for $25k donation

SACRAMENTO, CA: California Governor Gray Davis and Oracle are on the defensive as controversy continues to swirl around the state's software contract.

AARP overturns the theory that age increases loyalty

NEW YORK: One of the most enduring maxims in marketing holds that brand loyalty increases with age. Younger consumers, so the logic goes, are more receptive to ...

Ketchum to offer Catapult service to smaller clients

DALLAS and PITTSBURGH: In response to competitive pressure from freelancers and boutiques, Ketchum's Dallas and Pittsburgh offices have launched Catapult, a new program aimed at courting short-term, project-based ...

Karpe leaves DGA after only 30 days

LOS ANGELES: David Karpe has left his spot as head of communications for the Directors Guild of America (DGA) after one month on the job.

LA church leaders hire media liaison

LOS ANGELES: The Catholic Archdiocese of Los Angeles, the largest archdiocese in the country, has hired Carolina Guevara as associate director of media relations.

WSW and FCB team up for $20m IRS job

WASHINGTON: Last week, the IRS awarded one of the most sought-after government communications contracts in recent memory to the Interpublic Group team of Weber Shandwick Worldwide and ...

Orthopaedist group launches initiative promoting patient safety

ROSEMONT, IL: The American Academy of Orthopaedic Surgeons has launched a multiyear campaign to champion patient safety.

Klores drops Iron Mike amidst hype

NEW YORK: After a week of speculation, Dan Klores confirmed that he has dropped troubled boxer Mike Tyson as a client.

Disney hands over PR reins to Mucha

LOS ANGELES: In a significant consolidation of its communications efforts, Disney has handed the company's entire PR operation over to top ABC publicist Zenia Mucha.

Publicis tapped to bolster US hazelnut consumption

NEPTUNE, NJ: Publicis Dialog wants to do for the humble hazelnut what it once did for soybeans: make them trendy for Americans to include in their diets.

Cincinnati Y hires Powers for major marketing effort

CINCINNATI: The YMCA of Greater Cincinnati has taken on the Powers Agency for a $1 million-a-year integrated marketing campaign that includes a heavy PR element to emphasize ...

7-Eleven unveils tasty marketing blitz as it celebrates 75th birthday

DALLAS: 7-Eleven is launching a broad marketing campaign highlighting its 75th anniversary, and introducing the new Big Eats Deli Sandwiches.

NGLTF names new director of comms

WASHINGTON: The National Gay and Lesbian Task Force (NGLTF) has appointed a new director of communications after a nearly year-long search.

AARP kicks off plan to help seniors get more exercise

WASHINGTON: The AARP is slowly rolling out an extensive $7 million campaign called "Active for Life,

Burson launches supergroup to up healthcare clout

NEW YORK: Burson-Marsteller has launched Health Systems Group - a team of experts from a variety of practices within the agency - as an expanded offering to ...

Obituary

The public affairs community said goodbye to one of its pioneers last week when Richard Armstrong, a legendary matchmaker between politics and Corporate America, passed away. He ...

EDITORIAL: PR must reserve seat on convergence boat

Two-and-a-half days, one ocean liner, 350 marketing pros, 3,700 one-on-one meetings, 12 seminars, eight meals, six cocktail party invitations, and one PRWeek rep.

COMMENT: Thought Leader - PR firm, counsel thyself: think about your own brand, not just your clients'

You know it. You tell your clients all the time. The single most powerful, strategic, and competitive asset any company has is its brand identity. If this ...

ANALYSIS: The Nike Judgment - Nike ruling forces many to ponder cost of free speech

As Nike reacts to the court verdict that it violated commercial speech laws, many sectors, including PR, contemplate both the decision and its long-term effects.

PRWeek Contact set for fall launch

NEW YORK: Haymarket Media, publisher of PRWeek, is set to launch the first one-stop shop for PR pros and journalists.

When counseling controversial clients, not every viewpoint is entitled to representation

Is everyone entitled to representation in the court of public opinion?

ANALYSIS: Corporate Case Study - Parker brings parts together to engineer a new image

Dramatic changes to both its business strategy and its slogan - from "Parker Makes Parts

Cola giants' color war leaves media and public thirsty for more

The cola wars are heating up again as Coca-Cola and PepsiCo branch out into new flavors in an effort to attract new customers.

MEDIA: CRIME & COURTROOM COVERAGE - Media Roundup. PR sustains presence in the court of public opinion

Courtroom coverage has boomed since OJ's white Bronco zipped across TV sets everywhere. And ever since, lawyers and crime reporters have come to rely upon the help ...

MEDIA PROFILE: Reader's Digest would like to see more pitches from PR pros

PR execs who dismiss Reader's Digest as simply book excerpts are missing out. The magazine has new sections open to pitches, along with a massive, attentive readership. ...

PROFILE: Twaddell draws upon her past for a healthy PR future

Gender issues, giving birth, discouraging advice - Sophia Twaddell wouldn't let any of it derail her career. Today, as Fleishman-Hillard's biotech head, she epitomizes the power of ...