May 19, 2008 11 20 Issue of PRWeek

Agency

Long-term client partnerships demand extra effort

Like any relationship, building long-term client partnerships takes work. To keep clients on board over time, agencies are closely monitoring and enhancing the service they ...

Launch Pad

EA puts on a new face for its launch of NCAA Football '09

On July 15, college football and video games will once again collide for NCAA Football '09. Tyrone Miller, PR manager of EA, said this latest ...

PR Play

Chrysler deal tries to pump up US drivers

At a time when gas hovers at an astronomical $4 per gallon, $2.99 would seem like a gift. Chrysler wants to give this present to ...

Media

Air pollution agency gets KTLA help

Who is your client and what are its media goals?

Journalist Q&A

Interview: Sara Fritz

Sara Fritz retired in 2004, following a long career in Washington with the Los Angeles Times and other publications, and became an author and freelance ...

Fact File

NAD includes press releases in its false advertising claims

The National Advertising Division of the Council of Better Business Bureaus (NAD) recently singled out a press release as the sole vehicle for a claim ...

Editorial

Dove's 'Real Beauty' is not the image of transparency

No one doubts those are "real" women that appear in Unilever's Dove advertisements. They have real curves - hips and all - and even very ...

PRWeek Column

PR pros who don't build strong relationships court blacklisting

Much has been said about Lifehacker editor Gina Trapani's PR spam list (see News Analysis, p. 6).

Guest Column

Companies must avoid knee-jerk reaction to hedge-fund meetings

Companies seeking to expand their investor base these days often face a tough question with no single correct answer: Should senior management make time to ...

Op-Ed

PR spamming doesn't create results

I am in a unique position within the PR profession, as I stand on both sides of the fence. I am both a PR director ...

Politics show weight of new media

While this might be the first time US citizens elect a black man, a woman, or a 72-year-old first-term president, this might also be the ...

Roundtables

Digital Roundtable: Staying on top of the conversation

Keith O'Brien and Alexandra Bruell were in Boston to discuss digital PR.

Newsmaker

PRSA benefits from Murray's unique perspective

With the PR industry awash in digital-mania, William Murray, president and COO of the Public Relations Society of America (PRSA), wants everyone to take a ...

Campaign

Caithness 'Powers Up' its support

When Caithness Long Island planned a 350-megawatt, gas-fired power plant for Brookhaven, NY, the power producer started a multi-year campaign to gain public support.

Art Institute makes a splash with unique grand opening

The Art Institutes, a division of the Education Management Corporation (EDMC), opens many campuses across the country each year. But rather than a ribbon-cutting ceremony, ...

Ronald McDonald dares the media to 'Tackle the Tower'

The Ronald McDonald House of Cleveland (RMHC) needed to breathe new life into its 6th annual Tackle the Tower campaign, a fundraising event that challenges ...

Media Analysis

NBC's entree may bolster local networks

At a time when layoffs and buyouts at major metropolitan daily newspapers and national magazines are the status quo, NBC is enhancing its coverage of ...

News Analysis

PR blacklist won't fix imperfect system

Such public call-outs might get the attention of firms, but they have little long-term effect

Corporate Profile

The North Face thinks outside the box

While the 40-year-old company's message is still the same, its target is much broader than ever

Media Roundup

Teen event outlets increase with the trend

High School proms, sweet 16 parties, and quincea-eras have always been important rites of passage for American girls. Yet, in recent years, they've evolved into ...

Focus

The mobile equation

Although this marketing practice has become prominent in Europe and Asia, it has yet to really catch on as a PR tool in the US

Technique

The right steps to place on the rankings

There are many ways to increase your chances of being named on a "Best of" list

Toolbox

Announcing an FDA approval, celebrity spokespeople, more

How can you maximize coverage of an FDA approval?

Expert Advice

Should a grad with no full-time job this spring take a summer internship that could lead to one?

While all internships differ, PR firms are increasingly offering competitive, productive work experiences that really allow interns to learn about the industry.