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May 19, 2003 Issue of PRWeek

Cubitt Prosek to help Allied Domecq forge ties with US financial press

New York: British spirits maker Allied Domecq has taken on Cubitt Prosek to handle its US financial and corporate communications.

PR plays prominent role as Schick introduces Intuition

NEW YORK: After months of readying the market, Schick and its PR firm, GCI Group, together launched Intuition - an all-in-one razor for women that ...

New PRSA service to link PR pros and nonprofit groups

NEW YORK: PRSA New York has launched a free service designed to match PR pros with nonprofit organizations.

SuSE hires Burson in effort to build up its global visibility

NUREMBERG, GERMANY: SuSE Linux has picked Burson-Marsteller as its global AOR, to help the company build its brand to broader technology audiences.

SI picks Edelman for 50th anniversary PR

NEW YORK: Sports Illustrated has tapped Edelman's sports & entertainment marketing division to provide PR support for its 50th anniversary celebration.

SCI taps KPC for national branding push

HOUSTON: Service Corporation International (SCI), the US' largest provider of funeral services, has hired Kupper Parker Communications (KPC) to handle its integrated marketing duties.

March of Dimes to refocus on gaining corporate support

NEW YORK: The March of Dimes (MoD) became the latest charity to channel its messaging efforts on the corporate sector last week by appointing Robert ...

Control Risks taps BLJ to help launch its presence in US

NEW YORK: London-based Control Risks Group, an international business-risk consultancy, has retained transatlantic PR firm Brown Lloyd James (BLJ) to launch its brand in the ...

ASA and Ad Council team in stroke-education drive

NEW YORK: The Ad Council and the American Stroke Association (ASA) have launched a campaign to encourage people to respond to early stroke symptoms. The ...

Universal goes in- house to select its new publicity head

LOS ANGELES: Universal Pictures has chosen a new head of publicity from its internal ranks.

Toronto tells outside world city is free of SARS threat

TORONTO: Feeling the effects of SARS on its community, the city of Toronto has several communications initiatives underway to remind residents of all it has ...

Sun boosts PR with Hakkert and Applied

SANTA CLARA, CA: Sun Microsystems is beefing up its PR with the additions of Michael Hakkert as corporate communications director and Applied Communications to its ...

News Briefs

Press drawn to TX redistrict issue after Democrats flee

Austin, TX: A taste for raucous Texas politics spread far beyond the state's borders last week, as global media savored barbs flying across the Red ...

Marketers must prove value to corporations

New York: Corporate marketing and PR people need to find better ways to measure the bottom-line impact of their work if they hope to have ...

US launches newspaper and TV news show in Iraq

WASHINGTON: US efforts to re-establish Iraq's media hit a milestone last week as defense contractor Scientific Applications International (SAI) rolled out the country's first post-Saddam ...

Microsoft and Wag Ed tell conflicting stories about iLoo

REDMOND, WA: The press was left confused last week over the latest project from Microsoft: the iLoo, a port-a-potty with an internet connection.

Ogilvy wins in bid for DuPont's $75m consolidation plan

NEW YORK: After a competitive and closely watched agency-selection process, DuPont has selected Ogilvy & Mather and its sister units, including Ogilvy PR, to lead ...

Burson to help US Census test count of citizens abroad

WASHINGTON: The US Census Bureau will run a test next year to determine whether it can better count Americans living overseas. Last week, Burson-Marsteller won ...

Hart opts to leave HP shortly after its PR consolidation

PALO ALTO, CA: Kay Hart, VP of corporate communications and media relations at Hewlett-Packard, is leaving the company at the end of May.

GM moves senior PR staff across Atlantic

Detroit: General Motors is shuffling senior PR people between here and its European operations, while the company's VP of communications Steve Harris mulls retirement at ...

Diamond to keep CEO job at WS along with new IPG operational role

NEW YORK: Harris Diamond has ended speculation as to whether he will remain as CEO of Weber Shandwick by telling PRWeek he expects to continue, ...

Burson to aid Hong Kong in recovery from SARS fallout

WASHINGTON: The city of Hong Kong has handed Burson-Marsteller a contract to help it prepare a road map for regaining the world's confidence following the ...

Biz360 picks new CEO, eyes broader market presence

SAN MATEO, CA: Biz360 has named a new CEO, Bud Michael, to replace founder You Mon Tsang. The company also secured $10.5 million in funding.

EDITORIAL: Blair incident underscores the need to bridge the gap between journalists and PR people

No editor has followed The New York Times-Jayson Blair saga without shuddering. A publication is nothing without credibility, and it takes only one rogue reporter ...

OP-ED: In ethnic marketing, speak the language and the culture

The term "ethnic marketing" has traditionally meant using one strategy to target a company's marketing, ad, and PR campaigns to a "multicultural" audience comprising three ...

Analysis: Embedding reporters may help corporations open up

Embedded journalists helped the Pentagon tell its story during the war in Iraq; some are wondering if corporations should try a similar approach.

PAUL HOLMES: When you don't grasp society's expectations, you don't grasp what corporate PR should be

The editors of Across the Board, the magazine of the Conference Board, decided to ask some of corporate America's toughest critics about their biggest frustrations. ...

Yahoo! en Español speaks language of local markets

Yahoo! en Español has marketing staff in several countries, but only one PR person running things from Miami. Anita Chabria looks at how he's able ...

MEDIA WATCH: President's aircraft-carrier appearance hailed as brilliant PR

When President Bush landed in a small jet on the USS Abraham Lincoln aircraft carrier in the Pacific Ocean, TV crews beamed the images across ...

MEDIA ROUNDUP: Books seek new coverage as reviews are shelved

As hard news takes up more space and radio conglomerates buy up stations, little space is left for coverage of new books. But tying a ...

MEDIA PROFILE: Fresh, hip, and quirky items give DailyCandy its unique flavor

DailyCandy demands the same traits from a PR pitch that it does from any product it covers - it must be edgy, creative, and different ...

PROFILE: Spector's strategic approach undermines typical PR

Shelley Spector's Bernays-inspired beliefs drive her approach to working with clients, providing sophisticated-but realistic ideas. They also make her quick to criticize the PR industry.

Healthcare PR's holistic remedy

Sara Calabro looks at the trend toward amalgamation of healthcare sectors.

MARKET FOCUS: Bear market necessities

Financial services companies continue to trim back their PR budgets.

PR TECHNIQUE: How PR broke through war TV coverage

The experiences of airing VNRs and SMTs during the war in Iraq can better prepare the industry for any future TV news saturation.

CAMPAIGNS: Dial parlays public favor out of Queen of Clean's approval

PR Team: Dial Corporation (Scottsdale, AZ) and CKPR (Phoenix, AZ) Campaign: Purex/Zout Laundry Room Makeover Time Frame: January-December 2002 Budget: $200,000

CAMPAIGNS: DOR uncovers PR's value in its drive to collect back taxes

PR Team: South Carolina Dept. of Revenue (Columbia, SC) and Chernoff/Silver (Columbia, SC), which merged with Newman, Saylor & Gregory during campaign to form CNSG Campaign: ...

THE PUBLICIST: For the optimum PR gig, Santa Catalina is an island unto itself

Imagine a beautiful island in the Pacific. Cool ocean breezes waft across a small, idyllic village. Boats gently bob in a gorgeous harbor, set against ...

PR PLAY OF THE WEEK: Times sees fit to print a rapid response

NEW YORK: The centerpiece of last Sunday's New York Times was neither a penetrating look at a public-policy issue nor a weighty dispatch from a ...

TOY BOX: CW-X tights fit outdoor exercisers well

The CW-X exercise tights are based on Wacoal Sports Science's "Conditioning Web" technology. There are support panels sewn into the tights that create light pressure ...

BOOK REVIEW: Authors take pains to remedy sales ills

In today's uncertain economy, salespeople need fresh ideas. Steven Cody, managing partner at Peppercom, and Richard Harte, president of sales consulting firm Harte Associates, offer ...