May 14, 2007 10 19 Issue of PRWeek

May 14, 2007 10 19 Issue of PRWeek

Launch Pad

Harbrew like 'The View' as it launches DeViton's Limoncello

Harbrew wanted to generate interest for its newest beverage, Danny DeVito's Premium Limoncello, among the US beverage alcohol industry at the industry's largest trade show, ...
 

PR Play

Producers of Cocaine must be on drugs

PR pop quiz: The FDA has just pulled your edgy (read: irresponsible) product from shelves for being a little too edgy (read: dangerous). What do ...
 

Media

MomJunction works V-Day angle

BusinessWeek.com's "Working Parents" blog, February 14
 

Journalist Q&A

Interview: Jeanie Pyun

Jeanie Pyun is the former editor of Organic Style. Before that, she was co-founding editor of InStyle Home and, in 2002, was editor of Living ...
 

Fact File

Original content aids growth of online newspaper audiences

The audience for newspaper Web sites is growing at a faster rate than the overall online audience, according to recent research from the Newspaper Association ...
 

Editorial

Agency excellence today requires digital prowess

Maybe the alarmists were right. One of the most interesting bits of information gleaned from the 2007 PRWeek Agency Excellence Survey was how poorly PR ...
 

PRWeek Column

PR's chance to show value lies in its marketing matrix role

At the heart of PRWeek's Agency Excellence Survey, every year since its inception in 2004, are the performance attributes that collectively form a picture of ...
 

Guest Column

Listening - especially to your critics - is the key to learning

In the question-and-answer portion of a talk I gave a week ago, a member of the audience asked me what I'd do if I were ...
 

Special Reports

Agency Excellence Survey 2007: Relationships that deliver results

PRWeek's fourth Agency Excellence Survey shows that firms need to develop creative PR programs that can really impact their clients' business.
 

Newsmaker

OHSU's Newman clears up coverage of sheep study

When a reporter with The Times of London left a message just before the New Year for Jim Newman, the senior communications coordinator for the ...
 

Campaign

Ice Lounge offers celebs charitable environment

As much as it is a venue for brokering movie deals, the annual Sundance Film Festival in Park City, UT, is one of the industry's ...
 

Sedona able to capitalize on cross-country cab ride

When Bob and Betty Matas were ready to move from New York City to Sedona, AZ, for their retirement, they faced a quandary: They didn't ...
 

Stardoll induces media play

Paper dolls may have been a staple in the '50s and '60s, but had long since fallen out of favor among fashion-conscious girls.
 

Media Analysis

Incident adds fire to media/police conflict

It was to be a peaceful May Day workers' and immigrants' rally in LA's MacArthur Park. Instead, the LA Police Department's Metro Division is facing ...
 

News Analysis

'Open skies' has airlines set for brand battle

By freeing up transatlantic travel, the pact heightens competition among both US and European carriers
 

Corporate Profile

Gardens cultivate local, tourist interest

Coastal Maine Botanical Gardens marks official opening with efforts that aim to broaden its appeal
 

Agency Business

Staffers' unique talents can help a firm stand out

A PR firm's ability to provide exceptional client service is what helps it stand out in a competitive marketplace.
 

Media Roundup

Coverage migrating off the books page

Though the book publishing industry seems relatively healthy, there has been a serious bloodletting in book media in recent months, especially at newspapers.
 

Focus

A genuine connection

In an ongoing effort to reach multicultural audiences, some companies are looking to cause-related initiatives.
 

Technique

Reaching any audience with a webcast

Whether video or audio, there are various ways to ensure a webcast will be a success.
 

Toolbox

Digitizing and archiving video, red carpet tips, more

Why should companies digitize and archive their video?
 

Expert Advice

How can I set up a program for interns that will satisfy the students and be beneficial to the company?

First and foremost, erase any preconceived notions of what an intern should do.
 

Inside Information

Video offers clear, more appealing internal e-mails

It happens to all of us. Your computer alerts you to a newly arrived e-mail, and when you see it's from the head of your ...
 

Media Ups and Downs

CNET reporters to sue HP

Dow Jones, Katie Couric, and The Minneapolis Star-Tribune
 
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