May 12, 2008 11 19 Issue of PRWeek

Agency

Firms discover ways to bring their worlds closer

Having offices around the world is a benefit to PR firms, but keeping staff connected and informed while in different time zones can be a ...

Launch Pad

Celebrity videos provide boost to initiative supporting Burma

The campaign aims to collect 1 million volunteers to pledge their time or money in support of bringing freedom to Burma and releasing political activist ...

Media

'Computerworld' boosts Microsoft

Who is your client and what are its media goals?

Journalist Q&A

Interview: Nanci Hellmich

Nanci Hellmich lost a lot of weight 27 years ago and transitioned that into a reporting job covering health and wellness at USA Today, where ...

Fact File

Papa John's quickly rebounds from franchise's foul actions

Papa John's Pizza recently found itself apologizing for the actions of one of its franchises.

Editorial

Hands-on training makes conferences worthwhile

Annual conferences, particularly those bearing the stuffy "leadership" title, don't usually make journalists gush, but gush they did over the recent Four A's conference held ...

PRWeek Column

Employers have a responsibility to continue new media lessons

I recently spent time with a Boston University (BU) PR class of 20 or so students to discuss the profession they are likely to enter.

Guest Column

Corporate communicators can find inspiration in political arena

Tis the season where politics and politicians are scrutinized like foreign animals newly donated to the local zoo.

Op-Ed

Mass e-mail pitches are not effective

I'm not sure which of the nine circles of hell I was in the week before ad:tech San Francisco 2008, but it's the level where ...

CCOs face a 'perfect comms storm'

After the fifth call we received this year asking about "best practices" for structuring corporate communications functions, I knew something was up.

Feature

Hitting a new stride

With the launch of a new brand platform, New Balance's communications team hopes to connect with consumers by tapping into their emotional connection with running.

Newsmaker

McLean's comms role at museum is a natural fit

When former NBC News international correspondent Charles McLean's phone rang recently, it was a recruitment agency manager asking for advice on hiring a seasoned communications ...

Campaign

Jennie-O creates a healthy buzz

Because New Year's resolutions often involve health, the season presented Jennie-O Turkey Store and Burson-Marsteller with an opportunity to show how Jennie-O's turkey products are ...

Salvation Army fundraises by enticing media attention

Since 1881, the Salvation Army (TSA) has sought to use its red kettles to attract donations for those in need. The Red Kettle campaign continues ...

Access Project targets large outlets to create awareness

Since joining forces in May 2006, Goodman Media International (GMI) and The Access Project have worked to promote Access Project's mission of creating and maintaining ...

News Analysis

Magazine awards reflect industry changes

With a record number of entries this year, the National Magazine Awards, also known as the Ellies, are considered a major benchmark for US publications.

Video games chase mainstream coverage

With lifelike images and a growing audience, PR must adapt to keep up with this evolving market

Corporate Profile

Years of branding efforts pay off for CBIZ

From a new name to its thought-leadership push, CBIZ is making inroads with various audiences

Media Roundup

Independent films exhibit online growth

Thanks to the rise of blogs, dedicated Web sites, and new festivals, independent films are still finding their audience. Inde-pendent film publications are also seeing ...

Focus

New media faces take center stage

As many veteran journalists accept buyouts or leave the profession for other reasons, there is a younger generation ready to take on the challenges of ...

Technique

Webcasts can reach influential audience

If done correctly, this forum for information is an effective way to engage the media.

Toolbox

The growth of green radio, networking tools, more

How does green radio's growth affect media relations?

Expert Advice

With my new Smartphone, the firm expects constant access to me. What about my work-life balance?

Full-featured mobile devices are excellent tools for enhancing communication with clients, journalists, and colleagues, and for maintaining one's productivity while out of the office.