May 08, 2006 Issue of PRWeek

Agency

Learning has become a full-time job for firms

Chief learning or knowledge officer jobs started to crop up at Fortune 500 companies in the early 1990s, when General Electric is credited with being ...

Launch Pad

Hanes goes Hollywood for its 'Panti-monium' launch party

In preparing to launch Hanes ComfortSoft for Women and celebrate the one-year anniversary of the Hanes Perfect Panty, Hanes held a Hollywood-based event to generate ...

PR Play

Proposal to offset fuel prices flops

Journalists are notoriously bad at economic matters, so help us out here if we're missing something.

Media

CNN goes international for Geneva

Placement: CNN/CNN International (April 12 to 17)

Journalist Q&A

Interview: Nick Dunn

Nick Dunn has been at CNBC for 10 years, spending six of those years as the producer of Squawk Box.

Fact File

PR key to education once male contraceptives hit the market

After decades of research, the commercial reality of male hormonal contraception may be on the horizon.

Editorial

Honoring Bingham, others is story that must be told

The release of the film United 93 has awakened painful memories for those who lost loved ones on September 11, 2001, as well as those ...

PRWeek Column

Immigration marches make noise, but who's listening?

The immigration marches culminating in last week's one-day boycott have been nothing if not polarizing, galvanizing Latinos, but having perhaps little impact on the so-called ...

Guest Column

Benefiting the common good is also good for shareholders

Adam Smith writes in The Wealth of Nations, Book I, Chapter VIII: "What improves the circumstances of the greater part can never be regarded as ...

Op-Ed

Don't ignore intangible assets' value

During my 25 years in the PR agency business, most senior communications executives at large corporations I have worked with focus their attention on major ...

Feature

The team behind the transformation

It takes more than just the communications team to pull off a corporate rebranding effort. Michael Bush shows how ITT tapped a variety of expertise

Newsmaker

Cassidy helps DKC bring in diverse client mix

Ever thumb through an Us Weekly article about Bon Jovi's new album during a flight on Delta Airlines on your way to the W Hotel ...

Campaign

PR powering property battle

After the 1996 closing of the Naval Undersea Warfare Center that employed more than 1,500 residents, the New London, CT, economy had declined steadily.

Media Analysis

WSJ Online sets paid content standard

In 1996, Bill Clinton was getting ready for his re-election campaign, Atlanta was gearing up to host the Summer Olympics, and The Wall Street Journal ...

Letters to the Editor

Sympathy not warranted

I have to take issue with the advice given by Mike Paul of MGP & Associates PR in the April 24 story about the Duke ...

News Analysis

Universal walks fine line for 'United 93'

United 93 debut prompts concerns about how films about real-life tragedy should be promoted

Corporate Profile

PR modernizes Harry & David image

Giving free rein and a sizable budget to PR has helped Harry & David evolve its iconic brand

Focus

PR's smallest large market

With Arizona a state of transplants, Phoenix's melting pot is a great test market for campaign and business approaches.

Technique

Live, from a computer near you

Webcasting builds brands and thought-leadership. David Ward learns how to make the most of it

Toolbox

Electronic press kits, best podcast content, and more

What information should I send in an electronic press kit?

Expert Advice

Who benefits the most when students do internships in place of courses: the intern or the company?

Internships expose students to the workings of a real company and let them test the waters of a particular industry without the commitment of long-term ...