May 07, 2007 10 18 Issue of PRWeek

Launch Pad

Daytona 500 has the ticket to build early buzz for 2008 race

Daytona International Speedway (DIS) wanted to get people talking about the 50th running of the Daytona 500 months before the event takes place next February.

Media

Silhouettes finds a fit for 'Today'

Today, February 12

Journalist Q&A

Interview: Philippe Gélie

In the 22 years he's been at Le Figaro, Philippe Gélie has reported from all around the world, including Paris, the Balkans, Chechnya, Somalia, Colombia, ...

Fact File

Sci Fi applies beta test to series to enhance viewer involvement

The Sci Fi Channel is giving viewers a unique opportunity to offer commentaries on its latest proposed series, Outer Space Astronauts.

Editorial

Customer outreach will decide Delta's direction

Like a celebrity fresh from rehab, Delta Air Lines has a second chance to win over the public after emerging from bankruptcy last week.

PRWeek Column

As part of marketing mix, PR cannot ignore other sectors

When PRWeek's parent company, Haymarket Media, acquired DM News a few months ago, we all started to pay a lot more attention to the direct ...

Guest Column

Generations can teach each other - if given the chance

A young colleague recently recounted an experience he had as a junior AE at a leading PR firm. He had worked at the agency for ...

Op-Ed

Reputation key to risk management

Historically, corporate risk management was purely a financial planning exercise that was reactive in nature.

Leadership lessons for nonprofits

During the past decade, the media environment has been transformed by technologies that have reshaped the very definition of communication. PR professionals - like all ...

Feature

The art of giving back

Senior PR professionals find that volunteering their time outside of the industry can provide a number of reciprocal benefits.

Newsmaker

Higgins exposes US' comms obstacles in Afghanistan

Trying to persuade mostly illiterate, war-ravaged people growing poppies in the remote Afghanistan province of Helmand to embrace alternate sources of livelihood is one tough ...

Campaign

Mayfield lets consumers decide fate of new flavors

As part of its Feature Flavor Program, Mayfield Dairy introduces new, limited-edition ice cream flavors each year.

Partnership for Play unites groups to keep kids active

With close to one-fifth of US kids overweight and a rise in diagnoses of type 2 diabetes, high blood pressure, and high cholesterol in children, ...

STE uses debate to differentiate

Launching its School of Technological Entrepreneurship (STE), Northeastern University, assisted by PR agency Peppercom, faced a true test.

Media Analysis

News Analysis

Early election start puts onus on outreach

With the White House race already in full swing, all involved must adjust comms plans accordingly

Corporate Profile

Lampoon's Web lures back college crowd

Online focus is making National Lampoon a hit with college kids - and those marketing to them

Agency Business

Firms serve as mediator in corporate-NGO alliances

As corporations make increased and more visible advances into the realm of social responsibility, many are seeking to form functional alliances with the non-governmental organizations ...

Media Roundup

Expert opinions click with online security

Concerns over Internet security and fraud have been around seemingly forever, so you would think the topic would be old hat for journalists by now. ...

Focus

A youthful approach

Airlines are ramping up initiatives geared to younger consumers to strengthen their brand in a competitive market.

Toolbox

Social media's impact on PR, online demo tips, and more

Comments made in social media communities impact people's perceptions of companies' products or brands. How should PR pros best use this information?

Expert Advice

I'm about to reach the one-year mark at my firm. What will be covered in my annual review?

During an annual review, many subjects are covered, but vary depending upon your employer.

Inside Information

Branded YouTube channels provide expanded reach

Founded just two years ago, YouTube has exploded into one of the Web's greatest phenomena. Today, media companies have found that becoming a YouTube partner ...