May 05, 2008 11 18 Issue of PRWeek

Agency

US economy slump provides global opportunities

Although various sectors of the US economy - most notably the housing market - face grave difficulties at the moment, agency executives say that the ...

Launch Pad

Teen star, Web initiatives help Unilever introduce Degree Girl

Unilever brand Degree is tapping into the youth market with Degree Girl, its first antiperspirant and deodorant aimed specifically at girls 12 or older.

PR Play

Nobody fairs well in Miley photo uproar

The land of Disney is not the happiest place on Earth these days. A photo of its teen princess Miley Cyrus (a.k.a. Hannah Montana), shot ...

Media

'Evening News' boosts Tupperware

Who is your client and what are its media goals?

Journalist Q&A

Interview: Sarah Lacy

Sarah Lacy recently created an uproar during her controversial keynote interview with Facebook CEO Mark Zuckerberg at South by Southwest Interactive. Lacy talks to PRWeek ...

Fact File

Pop culture tie-ins provide a corporate storytelling boost

Entergy, a Fortune 500 energy company, gave its April 25 periodic analyst meeting a No Country for Old Men theme, including dialogue and imagery from ...

Editorial

Incisor is walking fine line between clever and conflict

Incisor Communications, created so that Bite Communications could take on the Sybase account without dropping any existing clients (PRWeek, April 28), is a tenuous conflict ...

PRWeek Column

Cost of collecting information is more expensive than you think

In a previous column, I extolled the virtues of monitoring Twitter for information about your company (or client's) reputation, products, and brand. It's also great ...

Guest Column

Zelda's conundrum: Figuring out what she needs to do with Sid

Why do many CCOs I meet lately express frustration that the people at their companies are viewed as tacticians, not strategists?

Op-Ed

Staying one step ahead of the lion

While the pundits debate the current state of the economy and whether it fits the formal definition of a recession, we continue to see high ...

Social media ushers in a new PR age

If I could hire any two people in the world to join my PR consultancy, who would they be?

Feature

A brand new strategy

NetApp's corporate marketing and communications team has worked hard to help redefine the company for a variety of different audiences.

Newsmaker

Zwilling shows faith in Archdiocese's outreach

Pope Benedict XVI'S visit last month marked only the fourth time a sitting pope has made a trip to New York. Joseph Zwilling, director of ...

Campaign

Visit Milwaukee honors 'Fonzie'

At one time, TV Land created bronze statues of iconic characters in their home cities for fun photo opportunities for tourists.

So Low uses celebrities to boost West Coast presence

In May 2006, casual loungewear brand So Low, based in LA, was only selling on the East Coast. The company looked into building a presence ...

Tappening pushes product to curb bottled-water craze

Bottled water will always have its various uses, but when the average consumer typically is not far away from a source of clean, free tap ...

News Analysis

Anchors are losing their hold on viewers

WALTER CRONKITE, once considered the most trusted figure in America, established an emotional connection between the public and national news anchors. However, as the nightly ...

Groups continue outreach after Bell trial

Even after the acquittal of the detectives, the battle continues in the court of public opinion

Corporate Profile

Fiji Water has its consumers seeing green

From the Web to its role in 1,800 annual events, the company is touting its environmental efforts

Media Roundup

Business journals reach a target audience

With many newspapers cutting newsholes and resources - including within the financial sections - local business journals would seem to be poised to steal mind ...

Focus

Financial Roundtable: Adjustment for a changing market

Keith O'Brien and Tonya Garcia were in New York to discuss financial communications.

Technique

Video can come in handy during a crisis

Certain elements can be prepared beforehand and used in a pinch if the time comes, finds Craig McGuire

Toolbox

Thriving despite economic woes, pitching tips, more

How can small firms thrive in an economic downturn?

Expert Advice

I question my staffer's truthfulness regarding a recent 12-week leave to care for a sick parent

The Family and Medical Leave Act (FMLA) does allow employers to require appropriate documentation to support a leave request, as well as periodic reports on ...