March 30, 2009 12 13 Issue of PRWeek

Media

'WSJ' drives experts to LivePerson

Who is your client? What are its media goals?

Journalist Q&A

Interview: Marie Brenner

Marie Brenner is an author and Writer-at-Large for Vanity Fair. She has covered the Bernard Madoff trial for her magazine and previously penned an expose ...

Editorial

Overexposure is not a threat to new brand of presidency

Last week, President Barack Obama continued the aggressive media tour strategy he adopted long ago, this time stopping in to visit Jay Leno, making him ...

PRWeek Column

Poor communications choices are imperiling the public and economy

There appears to be one sane person in the current rush to eviscerate AIG CEO Ed Liddy and its other executives; too bad he's only ...

Page takes serious steps to prepare tomorrow's leaders

There's an old joke in the industry that it's so hard to explain PR that even your mom doesn't understand what you do for a ...

Guest Column

Identifying the key factors clients consider during an agency search

There are some major agency searches going on now, and many PR firms are either trying to get their foot in the door or understand ...

Op-Ed

Restoring trust in financial services

Earlier this year, we conducted a survey comparing attitudes of US consumers and financial service industry employees that showed consumers have emotionally disengaged from financial ...

Widen scope to pitch in recession

Whenever I open the paper, flip on the TV, or jump to CNN.com, news of the recession - ranging from statistical data to the impact ...

Feature

PepsiCo revamps comms structure

PepsiCo's restructure of its communications function has helped to increase efficiency and connectivity among the company's PR team.

Newsmaker

PR Newswire's Chacko sees a world of potential

In the six weeks since Ninan Chacko joined PR Newswire (PRN) as its new CEO, the 44-year-old father of three has kept a relentless schedule ...

Campaign

Aflac shares heartwarming story

When insurance company Aflac learned that one of its district managers Steve Karas had donated bone marrow that saved the life of 3-year-old Matthew Welling, ...

Oklahoma City businesses see a reason to 'Schmooza'

The Greater Oklahoma City Chamber of Commerce had hosted "Business After Hours" quarterly tradeshows, featuring free food, a DJ, cash bar, and exhibits, for about ...

Envysion breaks into MVaaS sector with targeted comms

Envysion, a video surveillance provider based out of Louisville, CO, wanted to expand its presence in the security, retail, and restaurant industries, as well as ...

Media Analysis

Poll raises the debate over blog reuse fees

Although a March 18 JD Power and Associates survey revealed that nearly four in 10 bloggers say they would pay to reuse news content, media ...

News Analysis

PR associations adjust to retain relevance

Amid many economic challenges, trade groups also find opportunity to accentuate their value

Corporate Profile

Fresh & Easy markets its hometown feel

The company focuses on community relations and social media to better connect with customers

Agency Business

Strategic staffing will help mitigate talent crunch

After the 2001 recession subsided, PR pros lamented the death of mid-level talent.

Media Roundup

Consumer interest buoys e-commerce beat

The hype surrounding e-commerce climaxed about a decade ago. But media interest in online retail remains fairly strong, simply because online shopping is now a ...

Focus

Social media efforts target moms

Recognizing the influence that these women can have on a brand, many companies are using social media to reach and engage this group online.

Technique

Giving information to different audiences

An online newsroom should no longer be limited to members of the media.

Toolbox

Podcasting tips, why radio is still a go-to source, and more

What are some tips for creating a podcast?

Expert Advice

In today's competitive economy, how can job seekers boost their chances of landing a post?

PR is all about positioning and being the voice of clients in a manner that ignites the media.

Inside Information

Webcasts provide visual experience for global audience

Agencies and corporate clients are more closely watching expenditures during this recession. One way they are doing so is by replacing glitzy press conferences at ...