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Issue Archive
> March 30, 2009 Issue of PRWeek
March 30, 2009 12 13 Issue of PRWeek
PRWeek Column
Poor communications choices are imperiling the public and economy
There appears to be one sane person in the current rush to eviscerate AIG CEO Ed Liddy and its other executives; too bad he's only ...
Page takes serious steps to prepare tomorrow's leaders
There's an old joke in the industry that it's so hard to explain PR that even your mom doesn't understand what you do for a ...
Guest Column
Identifying the key factors clients consider during an agency search
There are some major agency searches going on now, and many PR firms are either trying to get their foot in the door or understand ...
Op-Ed
Restoring trust in financial services
Earlier this year, we conducted a survey comparing attitudes of US consumers and financial service industry employees that showed consumers have emotionally disengaged from financial ...
Widen scope to pitch in recession
Whenever I open the paper, flip on the TV, or jump to CNN.com, news of the recession - ranging from statistical data to the impact ...
News Analysis
PR associations adjust to retain relevance
Amid many economic challenges, trade groups also find opportunity to accentuate their value
Corporate Profile
Fresh & Easy markets its hometown feel
The company focuses on community relations and social media to better connect with customers
Agency Business
Strategic staffing will help mitigate talent crunch
After the 2001 recession subsided, PR pros lamented the death of mid-level talent.
Journalist Q&A
Interview: Marie Brenner
Marie Brenner is an author and Writer-at-Large for Vanity Fair. She has covered the Bernard Madoff trial for her magazine and previously penned an expose ...
Media Roundup
Consumer interest buoys e-commerce beat
The hype surrounding e-commerce climaxed about a decade ago. But media interest in online retail remains fairly strong, simply because online shopping is now a ...
Feature
PepsiCo revamps comms structure
PepsiCo's restructure of its communications function has helped to increase efficiency and connectivity among the company's PR team.
Focus
Social media efforts target moms
Recognizing the influence that these women can have on a brand, many companies are using social media to reach and engage this group online.
Technique
Giving information to different audiences
An online newsroom should no longer be limited to members of the media.
Campaign
Aflac shares heartwarming story
When insurance company Aflac learned that one of its district managers Steve Karas had donated bone marrow that saved the life of 3-year-old Matthew Welling, ...
Oklahoma City businesses see a reason to 'Schmooza'
The Greater Oklahoma City Chamber of Commerce had hosted "Business After Hours" quarterly tradeshows, featuring free food, a DJ, cash bar, and exhibits, for about ...
Envysion breaks into MVaaS sector with targeted comms
Envysion, a video surveillance provider based out of Louisville, CO, wanted to expand its presence in the security, retail, and restaurant industries, as well as ...
Newsmaker
PR Newswire's Chacko sees a world of potential
In the six weeks since Ninan Chacko joined PR Newswire (PRN) as its new CEO, the 44-year-old father of three has kept a relentless schedule ...
Toolbox
Podcasting tips, why radio is still a go-to source, and more
What are some tips for creating a podcast?
Expert Advice
In today's competitive economy, how can job seekers boost their chances of landing a post?
PR is all about positioning and being the voice of clients in a manner that ignites the media.
Media Analysis
Poll raises the debate over blog reuse fees
Although a March 18 JD Power and Associates survey revealed that nearly four in 10 bloggers say they would pay to reuse news content, media ...
Inside Information
Webcasts provide visual experience for global audience
Agencies and corporate clients are more closely watching expenditures during this recession. One way they are doing so is by replacing glitzy press conferences at ...
Critical Hit
'WSJ' drives experts to LivePerson
Who is your client? What are its media goals?
Editorial
Overexposure is not a threat to new brand of presidency
Last week, President Barack Obama continued the aggressive media tour strategy he adopted long ago, this time stopping in to visit Jay Leno, making him ...
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New partnership bolsters American Express' CSR 'Members Project'
Business Roundtable launches innovation campaign
Quiznos hires Shift as consumer AOR
FICO reshuffles its global PR agencies
Century 21 hires Mullen as PR and social media AOR
Nonprofits up outreach in a tough year
Pew study shows US global image is on the rise
Effective risk management requires comms' early participation
Radian6 launches new social media monitoring tool
Quiznos hires Shift as consumer AOR
Nonprofits up outreach in a tough year
New partnership bolsters American Express' CSR 'Members Project'
Generic approach renders multicultural marketing ineffective
Citrix Online taps Atomic PR
Business Roundtable launches innovation campaign
Prudential helps redefine retirement
Effective risk management requires comms' early participation
Century 21 hires Mullen as PR and social media AOR
Citrix Online taps Atomic PR
Integrated approach will extend life of 'big' TV
Prudential helps redefine retirement
Effective risk management requires comms' early participation
Down the PR measurement rabbit hole
Nonprofits up outreach in a tough year
Interview: Next Fifteen's Tim Dyson and David Hargreaves
Industry's dedication comes through at Awards
FICO reshuffles its global PR agencies
New partnership bolsters American Express' CSR 'Members Project'
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