March 27, 2006 Issue of PRWeek

Agency

Facilitating a successful return to the fold

Holding on to talent is a top concern for agency leaders, who often struggle to fill posts when key employees leave.
 

Launch Pad

Kashi awareness push targets already-healthy consumers

Kashi Company, maker of the natural, minimally processed whole-grain cereal line popular with health conscious consumers, has tapped Formula PR to increase awareness of the ...
 

PR Play

Cruise gives last laugh to 'South Park'

Isn't it time to just admit that religion should never try to go heads-up against comedy? Particularly a religion based heavily on space-alien themes, making ...
 

Media

CNN en Español airs NCFA concerns

Placement: Segment on CNN en Español Radio, January 5 to 6, 10 to 11
 

Fact File

Noise Pop Festival is a major hit with corporate sponsors

The 14th annual Noise Pop Festival is set to kick off today in San Francisco. The event is seven nights of live music from all ...
 

Editorial

PRWeek on the lookout for true industry leaders

In any conversation PRWeek has with the industry's senior professionals, the question of leadership inevitably comes up.
 

PRWeek Column

P&G's PR ROI study is a call to action for other companies

Procter & Gamble has deservedly won much attention and acclaim for its groundbreaking study into the ROI of PR, and our cover story this week ...
 

Guest Column

To effectively build trust, CEO mustn't overshadow company

Business and religious doctrines warn of the dangers of serving two masters. For PR pros there are at least two: the CEO, and the organization ...
 

Feature

How P&G measures up

PR has long touted its role in boosting sales. But a major research project by P&G has given the claim unprecedented clout.
 

Newsmaker

Brand empowerment is Cohen's Cornerstone

It's March 15, the first day of the South by Southwest (SXSW) music festival, and the Levi's Dry Goods Store is buzzing.
 

Campaign

HP effort connects past, future

In 2000, Hewlett-Packard bought the property at 367 Addison Ave. in Palo Alto, CA, the location of the legendary garage where founders Bill Hewlett and ...
 

News Analysis

Groups amplify efforts to clarify WHI

Women's health study's complex nature prompts need to put results into context for consumers
 

Staff-owned papers could revive industry

It is easy to see why many believe the newspaper industry is in a state of decline. Online news sites, media pundits, and bloggers bring ...
 

Corporate Profile

Mavericks weathers comms challenge

At the mercy of Mother Nature, 24-hours-notice surf contest boasts year-round comms efforts
 

Media Roundup

Tweens' relevance continues to grow

Pop culture may be in the throes of an underage takeover. Recently the Billboard album chart had the soundtrack for the made-for-TV Disney movie High ...
 

Focus

This year's tech boom

After a down period of several years, the Boston area's tech PR community is beginning to rebound.
 

Technique

PSAs that speak the right language

While PSAs targeting Hispanics are growing, simply translating them from English isn't enough.
 

Toolbox

Effective event use, metrics on a small budget, and more

Other than a press conference, how can you maximize your client's message through the use of an event?
 

Expert Advice

What advice would you give an employee who is awaiting his or her first performance review?

Your first performance review can be exciting and a bit nerve-racking, but it does not have to be.
 

Inside Information

Blogs' key terms open door to search engine optimization

With Internet strategy becoming a routine part of companies' PR efforts, many agencies are taking advantage of the power of the search engine.
 

Media Ups and Downs

Media Ups and Downs

Sirius Satellite Radio's stock price jumps as it hits 4 million subscribers, 700,000 of which were added this year alone. The company expects to end ...
 
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