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PRWeek US
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Issue Archive
> March 26, 2007 Issue of PRWeek
March 26, 2007 10 12 Issue of PRWeek
Launch Pad
AAFA takes an important step on the road to fighting asthma
When a new national survey's results revealed that asthma patients and their primary care physicians don't always speak the same language when discussing the disease's ...
PR Play
The Roanoke Times takes a failed shot
Sunshine Week is a cute little time once a year when newspapers all over the country do little newspaper-type things to celebrate the fact that, ...
Media
Spyder lures
The New York Times
New York Times
automotive section, February 4
Journalist Q&A
Interview: Dawn Roode
Dawn Roode has been managing editor at Meredith Corp.'s
Child
magazine for almost three years.
Fact File
Nissan's new effort keys into experiential marketing trend
Nissan North America hopes that the door to reaching consumers will come from a set of keys.
Editorial
Even in digital age, tenets of basic journalism matter
It's no surprise that traditional media are pulling out all the stops as they struggle to remain relevant in a digital age.
PRWeek Column
Integrated playing field means firms must draft creative talent
If a PR agency wants to better equip itself to deal with an integrated marketing playing field, one where agency boundaries are hastening to become ...
Guest Column
When it comes to branding, Starbucks' cup runneth over
Starbucks' chairman Howard Schultz recently told his top executives that they may be "watering down the Starbucks experience [and] soul."
Op-Ed
Information not a waste of money
In the months following last July's power outages in Queens, Con Edison received some criticism for spending more than $500,000 on what was called an ...
PR pros must act as businesspeople first
Like many
PRWeek
readers, I found Michael Bush's sweeping article on the 2007 salary survey results ("Help Wanted," February 26) made for very interesting reading.
Feature
From startup to tech titan
When Google first appeared on the scene, its story was one of a tech upstart. But now it can teach a lesson in how to ...
Newsmaker
Shnayerson helps the Voice send a new message
The Village Voice
has long been considered the bedrock of alternative journalism; the foundation of good, young writing; a rock of the New York media ...
Campaign
Stop Shops cater to quitters
Nicotine replacement therapies (NRTs), such as Nicorette gum, double a smoker's chances of quitting, but many people don't try the gum or finish treatment because ...
Odyssey Day boosts reach of alternative fuel message
Since 1992, National Alternative Fuels Training Consortium (NAFTC), an organization that promotes the use of enviro-friendly vehicles, has trained more than 7,000 alternative fuel vehicle ...
Chelsea preseason soccer tour taps into US market
Several years before David Beckham gave domestic soccer the buzz it's currently enjoying, several of Europe's biggest clubs identified America as a potential blockbuster market.
Media Analysis
Young voters, press feel MySpace's Impact
Is the MySpace generation really ready to make an impact in national politics? Well, MySpace sure thinks so.
News Analysis
Health looms large in political dialogue
From local governments to the White House race, healthcare is once again on all politicians' lips
Corporate Profile
H&R Block virtually engages customers
While technology can confuse the tax return process, H&R Block is using it to its advantage
Agency Business
Making rumors work to your client's advantage
David Johnson worried that his e-mail software client was in trouble when rumors started cropping up online.
Media Roundup
Gardening coverage has room to grow
With spring here, there is a flurry of gardening coverage. But that may mask a media category at a bit of a crossroads.
Focus
The battle for the consumer's pocket
The mobile phone is no longer a mere communication device, and increasingly sophisticated models have created a highly competitive marketplace.
Technique
Financial reports add some flavor
New government rules are opening the door to more compelling financial reports.
Toolbox
Effective street marketing, Asian media in the US, more
How do you stage an effective street team program?
Expert Advice
As my search for a new job continues, how can I know that a certain company is the right fit for me?
First, know thyself: What kind of work and workplaces have I loved in the past and why?
Inside Information
Twitter delivers instant results to all communicators
Over the past few months, a new communication tool called Twitter has been gaining momentum. And some PR and media pros feel the PR community ...
Most Popular
Most Emailed
Most Recent
MSLGroup consumer director Sullivan passes away
Former Groupon comms chief joins Weber Shandwick
Minnesota Fire Service Foundation commemorates fallen firefighters
Newsmaker: Paul Hicks, NFL
The new influencer
Foursquare hires M Booth as AOR
Fleishman's Lachky joins Crocs as comms leader
Komen reversal shows power of social networks
Carmakers expand news cycle for Super Bowl ads
Should your strategy be the same when pitching reporters and bloggers?
The new influencer
NHTSA to seek comms, marketing support
Should your strategy be the same when pitching reporters and bloggers?
Newsmaker: Paul Hicks, NFL
MSLGroup consumer director Sullivan passes away
IRS seeks agency for compliance effort
Wayfair selects Lippe Taylor as first consumer firm
DC Influencer: Rachna Choudhry, Popvox
Minnesota Fire Service Foundation commemorates fallen firefighters
Former Groupon comms chief joins Weber Shandwick
Santorum celebrates three-state victory
ECU Communications to promote E-Verify service
Valuable to whom?
MSLGroup consumer director Sullivan passes away
Former Groupon comms chief joins Weber Shandwick
Social media is changing Super Bowl ad game
Pepsi wins Super Bowl 'meaningful' tweet contest
Jones-Dilworth launches press page-building software
Romney axes debate coach
IRS seeks agency for compliance effort
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