March 23, 2009 Issue of PRWeek

Launch Pad

'Consumer Reports' showcases its increase in health coverage

Consumer Reports, which has been bolstering its health coverage, began distributing a one-time health title, Best Drugs for Less, on March 16.

Media

'O' spices up sales of new cookbook

Who is your client? What are its media goals?

Journalist Q&A

Interview: Joe Strupp

Joe Strupp, senior editor at publishing industry trade tile Editor & Publisher worked as a newspaper reporter on both US coasts before joining his current ...

Editorial

Media relations is key to aid financial companies' image

On March 18, American International Group (AIG) CEO Edward Liddy faced the slings and arrows of an angry Congress that was further emboldened by the ...

PRWeek Column

Companies should consider value before jumping into social media

It might turn out to be the worst year in recent memory for the PR industry, but there has been great progress in the use ...

Creativity, not just results, must be a bigger PR focus

Last week, PRWeek's sister publication, DMNews, hosted the 31st annual John Caples International Awards, a singular global awards program that honors the best creative in ...

Guest Column

Help strengthen diversity in the industry by becoming a mentor

When I was getting my undergraduate degree at Howard University, I had two mentors.

Op-Ed

Leaders can't fiddle as Rome burns

I've been seeing a combination of panic and blank stares of late. I'm not speaking of the population at large, but rather two distinct and ...

Feature

New Orleans gets back on track with comms

Three years after Katrina, the New Orleans Convention and Visitors Bureau is spreading a message of hope and hospitality.

Newsmaker

Schiff's efforts propel the cult status of Dr. Doom

For most PR Pros, someone widely known as "Dr. Doom" might not be the most desired client.

Campaign

'Giant' walk helps 9/11 workers

A Journey for 9/11, an organization founded in 2007 and directed by retired NY Giant George Martin, benefits the many rescue and recovery workers suffering ...

Hollywood Tans' rebranding shines with street team help

The executives at Sewell, NJ-based Hollywood Tans felt that the company didn't have a consistent identity.

IST Energy introduces new product with 'Green' focus

In January, Waltham, MA-based IST Energy introduced its first product, the Green Energy Machine (GEM), which turns post-consumer waste into pellets, which are then converted ...

News Analysis

RNC needs strong comms to rebuild brand

After last year's election losses, the party needs to create a positive message targeted for its core base

Corporate Profile

It's more than just a game for the NCAA

March Madness aside, comms efforts focus on community, academics, and off-court activities

Agency Business

Green messaging adjusts to maintain relevance

As consumer concern has turned to the economy, interest in purely green PR strategies has waned.

Media Roundup

High school athletics enter national stage

High school sports coverage was once the dominion of local media, including newspapers, TV, radio, and community weeklies.

Focus

Biotech companies tout their value

In an environment full of possible acquisitions and partnership deals, biotech companies are making sure to communicate their potential value.

Technique

On-the-go solutions for reaching teens

Mobile marketing is often a solid way to interact with this important demographic, finds Craig McGuire

Toolbox

Off-the-record interviews, brainstorming, and more

When should interviews be conducted off the record?

Expert Advice

The troubled economy impacts employees on many levels. How do you keep staff motivated?

How you treat staffers today will have a direct correlation with future turnover.

Inside Information

Knowing a second language broadens a comms skill set

With the US Hispanic population consistently growing and more companies targeting multicultural audiences, the ability to speak and understand a second language is an important ...