March 20, 2006 Issue of PRWeek

Launch Pad

Dunkin' Donuts offers free taxi rides in Turbo Hot coffee drive

Dunkin' Brands, parent company of Dunkin' Donuts, last week launched its new Turbo Hot drink, coffee with a shot of real espresso, with a two-day ...

PR Play

'Voice' firing looks really bad on paper

Here's a fun media challenge: In the space of a couple weeks, prove in a very public fashion that your title is incompetent at every ...

Media

'GMA' gets a "chemistry" lesson

Placement: Segment on Good Morning America, February 13, 2006

Journalist Q&A

Interview: Bob Raissman

If it's a sporting event and it's on television or the radio, chances are Bob Raissman will have an opinion on the way it was ...

Fact File

GDC offers breeding ground for video game trends, hype

The 2006 Game Developers Conference (GDC) began today in San Jose, CA, at the San Jose Convention Center. The conference, with a theme of "You ...

Editorial

Ford's error: not standing firm in boycott response

Ford's marketing strategy is back in the news again after a conservative coalition renewed its boycott of the automaker for advertising in gay publications.

PRWeek Column

TV is not the best medium if ACE wants maximum impact

Last week, the American Council on Education (ACE), a consortium of more than 1,600 US colleges and universities, launched "Solutions for the Future," a national, ...

Guest Column

Katrina disaster shows value of restoring FEMA's status

Twenty-seven years ago, while working in the Carter White House, I directed the reorganization project that gave birth to a new federal agency: the Federal ...

Op-Ed

Consumer 'ownership' no enemy

Consumer-controlled content is reshaping the nature of brand communications.

Feature

The new face of HP

Amid major leadership changes, the corporate comms team at HP stays on message and helps it emerge on solid ground.

Newsmaker

Gomez rides PR prowess to Skype's top post

Henry Gomez still sees himself as a PR person, even if his title doesn't say as such.

Campaign

Proactive plan builds bank brand

SunTrust acquired Central Carolina Bank (CCB) in October 2004 as part of its $7 billion merger with National Commerce Financial, CCB's parent company.

7-Eleven NY re-entry effort causes stock price surge

After exiting the Manhattan market in the early 1980s, 7-Eleven planned a comeback with a new store on East 23rd Street.

AVAC event raises money to expand Tillman's legacy

The Almaden Valley Athletic Club (AVAC) last summer partnered with the Pat Tillman Foundation for a "Celebration Under the Stars" fundraising initiative.

Media Analysis

PR pros can aid overworked journalists

Last week, the Project for Excellence in Journalism released its third annual State of the Media report, an exhaustive survey of every legitimate gripe, absurd ...

Letters to the Editor

Is PR stonewalling itself?

Has corporate PR turned into the art of stonewalling?

News Analysis

CES introduces new marketing reality

More and more tech companies view CES as a platform to reach more audiences than ever

Corporate Profile

Fireman's Fund empowers employees

Using its employees to connect philanthropy and business, Fireman's Fund rebuilds its brand

Media Roundup

Nutritional value fuels food coverage

There is usually at least one food trend that has the public, and the media, enthralled at any given moment.

Focus

Telecom's expansion

Consolidation among the big telecom firms has sparked fear of a decline in consumer choices. But ever-expanding technology actually increases options.

Technique

All the news that's fit to embargo

Exclusives and embargoes are still very much alive, despite questions about relevance.

Toolbox

Celebrity radio interviews, presentation tips, and more

Will a celebrity spokesperson ensure greater success in getting a radio interview aired?

Expert Advice

I've accepted a new job, but have received a counteroffer from my current employer. Should I accept it?

In a word - no. The promise of more money, often a great deal more money, better accounts, title, or hours can seem extremely appealing.

Inside Information

Custom publishing builds sense of community for brands

As the overall media environment continues to splinter into more specialized outlets, PR pros are constantly looking for more controlled environments in which to pass ...