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March 19, 2007 10 11 Issue of PRWeek

Launch Pad

Irish Spring tour aims to guide younger men to its microsite

Irish Spring soap has been around for decades and enjoys a lot of built-in "brand equity," but its average user has gotten older.

PR Play

Hagel gives press nothing to talk about

If you give an important press conference and nobody comes, it's a tragedy. If you give an unimportant one and nobody comes, it's a comedy. ...

Media

Absolute secures KNX interview

Computer News with Jeff Levy, KNX-AM, February 19

Journalist Q&A

Interview: Anne Schroeder

Anne Schroeder began her career as an intern at CNN, followed by stints as "Names and Faces" columnist for The Washington Post and executive editor ...

Fact File

HeadBlade deal with Amaechi makes sense and a statement

The New York Times recently reported that HeadBlade, a company that sells men's grooming products, had enlisted John Amaechi, the former professional basketball player who ...

Editorial

Merck could have been aided by some patience

This week, the Texas House overwhelmingly approved a bill to rescind Gov. Rick Perry's order that mandated girls be given a vaccine against the human ...

PRWeek Column

Relationships can hinge on how 'partnership' is defined

At our annual PRWeek Awards dinner on March 8, the occupants of a number of tables from one agency left about 10 minutes before the ...

Guest Column

Each company must tune in to its own transparent Channel 9

As a frequent traveler, I've come to appreciate something that United Airlines, alone in the airline industry, offers its passengers. It is a small, but ...

Op-Ed

Do not take culture for granted

Some marketers mistakenly feel that they can easily reach the African American Consumer Market (AACM) simply because they speak English.

Feature

Measuring the value of AVEs

Ad value equivalency is probably the most controversial subject in PR measurement. Erica Iacono examines both sides of the issue

Roundtables

Resurgence in Beantown

In the fifth year of its Regional Forums, PRWeek is returning to cities it has previously visited, as well as adding a handful of new ...

Newsmaker

Morgan's ascent continues in broadcast monitoring

It's not hard to believe that Sean Morgan was once a successful rock climber, starting a rock-climbing promotions company used by the Lollapalooza tour.

Campaign

Samsung sells new category

MWW Group was named AOR across all Samsung divisions in May 2006, but its focus was primarily on mobile phones. Samsung was well known for ...

Poker tournament offers casual networking at RSA

Amid the bright lights and frenzied networking of trade shows, gaining people's attention is often difficult, and the RSA 2007 conference in San Francisco was ...

Windows Live brand gets boost from TV integration

To enhance its Windows-user experience, Microsoft has long offered online and downloadable capabilities, such as instant messenger and local search.

Media Analysis

African-American press retains influence

It's a familiar story: Print circulation numbers are down, and audiences are dwindling.

Letters to the Editor

More international tips

Tanya Lewis' recent story, "What's Mandarin for 'press release'?" (PRWeek, February 12), touched on some important tactics for launching an international PR program.

News Analysis

Companies get in on documentary act

Corporations, the focus of recent documentaries, are now making their own films to reach the public

Corporate Profile

Toyota on expansion track with NASCAR

Extended relationship with racing allows Toyota to interact with audience and build internal growth

Agency Business

New practice areas open up world of possibilities

To better reflect new business trends and serve clients, PR agencies of all sizes are starting new practices like never before.

Technique

Business wins take a certain 'creativity'

Flair can dazzle, but true business sense is the kind of 'creativity' that often wins accounts.

Toolbox

Viral marketing's benefits, technology and radio, more

How can a viral marketing campaign build your client's brand effectively?

Web Exclusive

Interview: Joel Postman

Joel Postman, EVP of emerging media at Eastwick Communications, is a veteran of social media. He was previously the director of executive communications for the ...

Expert Advice

I'm currently applying for a position at a new agency? What makes for a great interview?

Enthusiastic candidates help the process by doing research on the company they're applying to.

Inside Information

Including video helps create more inviting e-mails

The successful promotion of an event often comes down to the invitation. In the fast-paced business world, e-mail has become an important and reliable way ...