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March 18, 2002 Issue of PRWeek

PAC picks exemplary online public affairs programs in latest study

WASHINGTON: When the Men-docino Redwood Company received an online petition attacking its business practices, it responded personally to every single signatory.

NEWS IN BRIEF: Fleishman-Hillard appoints Pearl as SVP of FH/GPC

WASHINGTON: Fleishman-Hillard has appointed Marc Pearl as SVP of FH/GPC, its government relations subsidiary. Pearl will lead the firm's technology, communications, and e-commerce practice group. He currently serves ...

NEWS IN BRIEF: Hernandez promoted to director of Porter Novelli

FORT LAUDERDALE, FL: Alejandro Hernandez has been promoted to director of Porter Novelli's Latin American operations and EVP of the Fort Lauderdale office. He was most recently ...

NEWS IN BRIEF: Wynne leaves post to join Manatt

LOS ANGELES: Robert Wynne, former director of marketing for the Los Angeles Downtown Business Improvement District, has left his post to join Manatt, Phelps and Phillips as ...

NEWS IN BRIEF: Peter Webb PR rehired to head public relations efforts

DENVER: Peter Webb PR has been rehired to head public relations efforts for the Colorado Lottery. Six agencies competed for the contract, which Webb has held since ...

NEWS IN BRIEF: Kris Brown hired as director at Lavidge & Baumayr

SCOTTSDALE, AZ: Kris Brown, who headed Porter Novelli's Arizona office until it closed last year, has been hired as director of PR at advertising and public relations ...

NEWS IN BRIEF: Future-Works PR launches program called MAPS

SAN JOSE, CA: To celebrate its third anniversary, Future-Works PR is launching a new program called Market Assessment and Planning Services (MAPS). The program involves a media ...

NEWS IN BRIEF: Amerix selects Capital to mount year-long campaign

RALEIGH, NC: Columbia, MD-based Amerix has selected Capital Strategies to mount a year-long PR, PA, and marketing campaign. Amerix provides transaction processing and technical support to nonprofit credit ...

NEWS IN BRIEF: Access wins three new clients

SAN FRANCISCO: Access Communications has won three new technology clients, adding a total of $2.5 million in new business income. The new clients include Discreet, a division ...

NEWS IN BRIEF: Weber Shandwick appoints business development officer

NEW YORK: Weber Shandwick Worldwide has promoted Jill Murphy to chief business development officer. Formerly EVP for Worldgroup business development, Murphy brings experience in building bridges between ...

Porter Novelli joins Rock the Vote's comms team for 2002 elections

LOS ANGELES: Rock the Vote (RTV) has nominated Porter Novelli to a pro-bono action group charged with amplifying the nonprofit's appeals for civic engagement during the run ...

Kmart corrals cadre of PR counselors for comeback

TROY, MI: Beleaguered bargain retailer Kmart has lifted the lid on its PR strategy. The company's conspicuous silence since the first few weeks of the bankruptcy crisis ...

Michigan PR pros team up to create nonprofit network

DETROIT: Fifteen PR people and writers have decided to form a group to go after business together in the Michigan market.

Drug stores begin pushing discount option for seniors

WASHINGTON: Fed up with government bureaucracy and the confusion created by myriad discount cards offered by drug companies, the National Association of Chain Drug Stores (NACDS) - ...

Security flubs shine light on LAX comms confusion

LOS ANGELES: After security breaches forced the evacuation of Los Angeles International Airport (LAX) terminals eight times in 11 days, PR staffers are upping their efforts to ...

Tariff hike a public affairs victory for steelworker lobby

WASHINGTON: One of the most expansive public affairs campaigns in recent memory came to a conclusion two weeks ago when President Bush announced he would impose up ...

Advertisers buying into GQ's PR lounge

LOS ANGELES: With an economy plagued by feeble ad sales and ailing consumer spending, GQ magazine has turned to a PR option - a branded nightclub - ...

Airport and airline in PR straits since traveler vanished

DALLAS: American Airlines and the Dallas Fort Worth International Airport (DFW) are still answering difficult questions about an Alzheimer's patient who has been missing for over three ...

A&R tapped to aid Biz360 expansion

SAN MATEO, CA: Biz360 has retained A&R Partners to help it expand beyond its role of providing measurement of corporate PR programs.

Business classes offered to PR pros

ATLANTA: PR people need to know more about their clients' businesses if they want to be strategic counselors, said Marleen Burford, a former president of the Georgia ...

Star power to push Monaco TV festival

LOS ANGELES: When it comes to film festivals, Cannes is king. Now the neighboring nation of Monaco is waging a PR battle to do for television what ...

USO has new top brass to clarify its nonprofit status

WASHINGTON: The United Service Organization (USO), which became a household name by sending performers overseas to entertain US servicemen and women, has a new senior vice president ...

PR teams make final moves as HP-Compaq merger decision nears

PALO ALTO, CA: The PR teams for the opponents and proponents of the Hewlett-Packard-Compaq merger have entered the final phase of their battle before Tuesday's vote in ...

Arnold PR made a Magnet subsidiary

BOSTON: In the latest tweaking of Havas' organizational structure, Arnold Worldwide Partners has consolidated its PR services. On the revised flowchart, the line linking Arnold Public Relations ...

Article criticizing publicists' ethics leaves PRSA cold

NEW YORK: The PRSA has taken issue with a reference to its code of ethics that appeared in the March 3 edition of The New York ...

Burns brought in to run new health arm of RF Binder

CHICAGO and NEW YORK: RF Binder Partners has chosen Della Burns to head its new healthcare division. She will be responsible for managing new assignments for Eli ...

DDB enters public interest sector

WASHINGTON: The public interest arena, already suffering from greater competition and fewer opportunities, now has a new entrant to contend with: DDB Bass & Howes.

Molson beefs up its profile south of the border with Chicago firm

GOLDEN, CO: Molson USA has hired Chicago-based PR agency Wheatley & Timmons as it steps up its US marketing efforts.

Wolfrom hired as Middleberg's first technology boss

NEW YORK: Middleberg Euro RSCG has hired Matt Wolfrom to head the agency's technology practice.

PR push tells Americans to shape up and lose weight

TUCSON, AZ: The health risks that obesity poses to Americans is the focus behind a new public education campaign that Total Healthcare Partners (THP), a health and ...

Benjamin Group's founder will head up US tech at WSW

CAMPBELL, CA: Sheri Benjamin, founder of The Benjamin Group, has been named president of Weber Shandwick Worldwide's US technology practice.

EDITORIAL: Truly global PR still a long way off for most

A lot of the news reports on Publicis' acquisition of Bcom3 obsessed over size, as if size were an end in itself. They focused on the size ...

THOUGHT LEADER: Good news in a bad economy: signs point to a reemergence of the CCO

First, let's get the bad news out of the way. Communications has been hit harder than any other corporate function in this economic downturn.

AICPA starts push to help industry's tarnished image

NEW YORK: The American Institute of Certified Public Accountants (AICPA) has launched its campaign to bolster the post-Enron image of the profession.

ANALYSIS: Crisis Communications - Responsibility still key in new crisis PR landscape

September 11 changed just what constitutes a 'crisis,' but the need for crisis plans remain. As a result, the response could be more telling than the crisis ...

ANALYSIS: Beers' advertising approach isn't endearing her Middle East audience to American values

When Muhammed Abel Hadi, editor of the influential Al Ahrem left his meeting with Charlotte Beers, undersecretary of state for public diplomacy and public affairs, he seemed ...

ANALYSIS: Client Profile - Vaccine maker fights lonely PR battle against hysteria

Beleaguered vaccine maker BioPort was under intense media scrutiny when anthrax panic ensued. Now it has FDA approval and an educated press on its side.

MEDIA WATCH: Steel tariff stories air concerns about free trade and price hikes

The American steel industry has been struggling for some time now. In the last five years, more than 30 US steel companies have declared bankruptcy.

MEDIA ASIAN-AMERICAN JOURNALISM: Media Roundup - Language variation segments Asian media outlets

The booming Asian American market is not only affluent, but extremely diverse, with myriad native-language outlets. A customized approach is needed when it comes to PR pitches, ...

MEDIA PROFILE: Pitching Electronic Gaming Monthly requires playing by its rules

As the gaming industry soars, Electronic Gaming Monthly has become a prime PR pitch target. But, finds Robin Londner, if presented products aren't cool, targeted, and exclusive, ...

PROFILE: Raffel hatched the plan to keep America eating eggs - Lou Raffel has been selling America on eating eggs for 26 years by combining nutritional research, recipes, and eggs-oteric puns

After a busy day at work, Lou Raffel likes to retreat to his Chicago-area home for a relaxing dinner. And there's a good chance it'll be something ...

THE WORLD IS THEIR ROSTER: Agency networks have a lot to offer - flexibility, support, indigenous market knowledge, and entrepreneurial spirit. So where's that big global account?

A network does not run itself. Bringing together the interests of global entrepreneurs, each of whom presumably had sufficient ego and drive to start their own business ...