March 17, 2008 11 11 Issue of PRWeek

Agency

Firms travel different paths to develop talent

Rob Mathias, MD at Ogilvy Public Relations, recalls a hardworking and talented young staffer who had an interest in learning about a topic that many ...

Launch Pad

Crystal Light creates site to challenge and inspire women

UPumpItUp.com is a Kraft cause initiative for the Crystal Light brand.

PR Play

Valve's free offer can be real turn-on

Making popular video games is something Valve, a 12-year-old Bellevue, WA-based software and tech company, has down cold.

Media

AP takes Targeted Growth global

Who is your client and what are its media goals?

Journalist Q&A

Interview: Shelly Brisbin

Veteran high-tech reporter and editor Shelly Brisbin has been a podcaster since 2004, making her a pioneer in the technology. She recently spoke with PRWeek ...

Fact File

Mecca's commercialization offers new media prospects

Pilgrims to Mecca can now grab some Starbucks or do some quick shopping on the way to the Grand Mosque.

Editorial

Supportive wife role has become too transparent

The scenario has become so common it's now predictable: The disgraced politician stands at the podium, wife at his side, making his statement either admitting ...

PRWeek Column

Print journalism teaches us the importance of precision

My start in journalism was at a Web site. This experience is increasingly common today. But I had long anticipated working on a print publication, ...

Guest Column

Change isn't the downfall, it's an opportunity for leadership

Coaches and composers advise us to do something that scares us everyday.

Op-Ed

Pharmaceuticals need online media

Go online and you'll see plenty of commentary about drug companies.

Guaranteed placement is not PR

It appears that the trend of trying to pass off guaranteed placement as something other than advertising has grown.

Feature

Tourist attraction

New and social media tactics are increasingly part of the communications strategy for destinations.

Newsmaker

Nichols helps America discover Diageo's spirit

When Richard Nichols rings the closing bell on Wall Street this afternoon, it will complete a full year of his planning for the St. Patrick's ...

Campaign

Verizon tackles domestic abuse

One of the biggest challenges facing any PR firm is how to make compelling messages from long-term clients seem fresh and newsworthy year after year.

APA uses media outreach to tie obesity, high stress

For several years, the American Psychological Association (APA) has sought to publicize the many important links that stress has with obesity and heart disease, but ...

Charmin gives one couple a white, toilet paper wedding

During the 2007 holiday season, Charmin rolled out public restrooms in Times Square for the second year, much to the relief of tourists and New ...

Using Wikipedia, best places for product launches, more

Can Wikipedia be an effective tool to use for PR work?

Media Analysis

Women's sites change the conversation

The basic criticism of traditional women's magazines is that they too often assumed that women only wanted articles about conspicuous consumption, celebrity gossip, and beauty ...

The Tear Sheet

Chrysler looks to boost its image

Chrysler's new vice chairman, James E. Press, announces he will look to utilize various internal and external communications techniques in an effort to improve Chrysler's ...

News Analysis

Companies highlight value to consumers

As talks of a recession continue, it's not just Wal-Mart that's on the low-price bandwagon

Corporate Profile

Aspen Skiing sets its sights on the world

The ski resort operator adjusts its comms tactics to draw local, domestic, and international visitors

Media Roundup

'Green' foods make mark in mainstream

The combination of widespread obesity concerns and rising "green" consciousness is driving a surge of interest in various types of health foods that has mainstream ...

Focus

Cards take charge of PR

In their efforts to reach both existing and prospective customers, credit providers are using a variety of different communications tactics and messages.

Technique

Placing the focus on long-term potential

Some companies need to start thinking differently about earnings guidance

Expert Advice

How can I better create a productive, healthy, and happy work environment for my employees?

Some not-so-obvious management techniques are commonly overlooked and undervalued in work environments, but go a long way in endearing employees to their companies.

Inside Information

PR pros see the value polling adds to their campaigns

With the race for the Democratic Party's nomination for President still up in the air, residents of many different states are hearing from pollsters. Yet ...