March 16, 2009 12 11 Issue of PRWeek

Agency

Freelancers offer economic value during downturn

In an effort to save money and minimize financial risk-taking during the recession, PR firms are realizing the benefits of turning to freelancers for help.

Launch Pad

Old London Foods 'Toasts' to a healthy life in awareness effort

Old London Foods is aligning its cracker brands, such as Melba, with healthy lifestyle choices in a new campaign that its director of marketing calls ...

Media

LA 18 puts AltaMed in a healthy spot

Who is your client? What are its media goals?

Journalist Q&A

Interview: Sean O'Neill

Sean O'Neill is the senior editor for online at Budget Travel. O'Neill spoke with PRWeek about budgettravel.com's social media features, the growing importance of video, ...

Editorial

Today's consumers will be sold on marketing restraint

Marketers face a slew of challenges today, from diminishing capital to a more regulation-happy government. But maybe the most prominent issue on everyone's mind is ...

PRWeek Column

There's no time like the present to show agency value to clients

This week's PR Technique tackles the issue of defending an account. It's a topic that is definitely timely, given there have been several big account ...

Youth, experience can both be served in digital PR era

My 70-year-old father is Twittering with all the gusto of a PR blogger. He puts me to shame with my own sparse efforts, as he ...

Guest Column

Formulating incentive strategies that encourage entrepreneurship

Layoffs abound across the industry. Revenue growth declined significantly for many firms in 2008 and the 2009 forecast is modest, at best.

Op-Ed

PR's goal must be its own authenticity

With a heightened emphasis on "authenticity," it seems that few would argue with PR counsel calling for honesty, clarity, and precision in the new communications ...

How to avoid other industries' pitfalls

There is no imminent threat that will cause the PR industry to implode under a wake of scandals, like the banking industry in 2008 or ...

Feature

Verizon's media relations measurement makes a connection

Verizon is relying more than ever on measurement to assess the success of its media relations efforts.

Roundtables

Digital Roundtable: Talk about change

As digital's role in the PR mix increases, so do questions about how best to use it. Keith O'Brien and Alexandra Bruell hosted a recent ...

Newsmaker

Lubin designs plan to reinvigorate Vivienne Tam

Allison Lubin joined Vivienne Tam's eponymous design house just after HP had approached it about a partnership.

Campaign

NC gets moving one step at a time

After collecting data for five years, the Blue Cross and Blue Shield of North Carolina (BCBSNC) realized the state had dramatic rates of inactivity and ...

Arment Dietrich markets its thought leadership position

Arment Dietrich often tries its communications strategies on its own staff before offering those services to its clients. One idea the agency had was to ...

Houston enhances appeal with local celebrity support

Houston has hosted a number of high-profile events in recent years. However, research conducted by the Greater Houston Convention and Visitors Bureau (GHCVB) found that ...

Media Analysis

Tough times boost appetite for good news

With a few exceptions, the state of the beleaguered economy has dominated news reports in recent months. Media outlets are tempering that onslaught with a ...

News Analysis

Paid blogger coverage gets mixed reviews

Although the practice of paying bloggers for coverage has not yet gained widespread acceptance across the industry, companies are increasingly using the tactic.