March 13, 2006 Issue of PRWeek

Agency

Working your way into the review process

From independent boutique shops to global mega-firms, agencies of all sizes and disciplines share at least one common challenge: getting invited to participate in account ...

Launch Pad

Victoria's Secret has designs on putting everyone in the Pink

Victoria's Secret has tapped Alison Brod to extend the reach of its Pink brand.

PR Play

No love for Valentino on Oscar night

The Oscars are the most glaring symbol of our world's bizarre celebrity fixation and our keening tendency to worship at the altar of the fashion ...

Media

Merrill earns invitation to 'Dinner'

Profile of Merrill Lynch banker in December 2005 issue of 'Minnesota Monthly'

Journalist Q&A

Interview: Larry Hackett

Larry Hackett was promoted to managing editor of People earlier this year, where he has risen through the ranks since joining as a senior editor ...

Fact File

Trial shows Saddam's stab at billing himself as a PR master

Editorial

Wal-Mart still has work to do in blogging arena

In the short history of blogging, corporate interaction with the medium has been more about selling than interacting.

PRWeek Column

Awards highlight significance of cultivating adept young pros

Each year, the PRWeek Awards winners manage to somehow embody a prevalent theme in the industry for that time.

Size-based reporting standard needed to maintain economy

How could anyone in his right mind oppose former Securities & Exchange Commission chairman Arthur Levitt, former Federal Reserve chairman Paul Volcker, and former chairman ...

Awards highlight significance of cultivating adept young pros

Each year, the PRWeek Awards winners manage to somehow embody a prevalent theme in the industry for that time.

Op-Ed

PR pros vital in diversity coverage

As a senior PR practitioner with a focus on companies that utilize diversity as a best business practice, I have learned a great deal about ...

Feature

Measurement that adds up

PR measurement has come of age in recent years. Now the time has come to compare PR with other marketing - and it's not easy. ...

Newsmaker

Miller's rise means a great deal to Abernathy

In Adam Miller's mid-town Manhattan office, a battered neon surfboard is propped up against one wall, a reminder of the trip to Costa Rica when ...

Campaign

Research gives effort volume

Ovarian cancer is known as a "silent killer" because its vague symptoms often are not diagnosed until the disease has started to spread.

Media Analysis

SEC subpoenas pose comms challenge

While the Securities and Exchange Commission has withdrawn recent subpoenas for journalists' records, it has not ruled out issuing them in the future.

Letters to the Editor

No guarantees in PR

We have become increasingly concerned about a recent trend in PR.

News Analysis

Blogging becoming asset in agency eye

With firms tapping the blogosphere for talent, blogging is shedding its stigma in the industry

Corporate Profile

Doubletree's cookie inspires its culture

The hotel chain has extended its internal CARE culture to an effort to educate kids

Media Roundup

Societal trends raise liberal press' profile

Though dwarfed for a while by the huge growth of right-wing talk radio and media outlets, liberal media seem to be coming into their own ...

Focus

The Asian answer

Effectively reaching the US' 14.2 million Asian Americans takes a strong commitment to understanding cultural differences.

Technique

Getting your product to rise and shine

Morning shows are a great way to target female audiences, but it's hard to stand out.

Toolbox

Consumer media's relevance, bolstering a VNR, and more

What is consumer-generated media and should I be tracking it as part of my monitoring strategy?

Expert Advice

Based on your experience, what training programs do you deem critical to an employee's success?

The component that is most critical to an employee's training is the opportunity for an individualized approach.

Inside Information

Podcasts get great feedback from consumers, clients

The editors of the New Oxford American Dictionary may not have consulted with the nation's PR pros before declaring "podcast" last year's word of the ...