March 10, 2008 11 10 Issue of PRWeek

Agency

New media helps firms connect with clients

Don't feel obligated to use new media tools like blogs and podcasts just because everyone else seems to use them, agencies often tell their clients. ...

Launch Pad

JDMedia uses search engine to raise breast cancer funds

JDMedia, a New York-based research, consumer marketing, and Web-development firm, wants to have more people who are looking for Internet destinations to use SearchTheCure.com, its ...

Media

'WSJ' story spurs interest in TNS

Who is your client and what are its media goals?

Journalist Q&A

Interview: Stacy Morrison

Stacy Morrison, editor-in-chief of Redbook, one of the US' oldest consumer titles, spends most of her days thinking about how women live their grown-up lives. ...

Fact File

Wine study highlights price's impact on product

Higher-priced wine does taste better, and your brain is to blame.

PRWeek Column

New start at PRWeek gives cause to celebrate interaction

This is my last column as PRWeek's editor-in-chief, as I hand over to Keith O'Brien, who has served as executive editor since last year. I ...

Guest Column

United Airlines staff rift hurts its customers in the long run

Awhile back, I wrote in this space about a PR innovation at United Airlines: Channel 9 on the audio system was devoted to communications among ...

Op-Ed

How integration can create success

Last night at 8 pm, anywhere in America, you could have turned on the TV and found 300 advertisements coming at you from just as ...

Feature

Back to the basics

A focus on media relations has helped Xerox's communications team as it tries to tell a new story about the company.

Newsmaker

Lee grabs reins to help save NYRA franchise

John Lee held the New York Racing Association's (NYRA) image together during a nail-biting race that went down to the wire.

Campaign

Teens speak up with Ad Council

The National Highway Traffic Safety Administration reports that car crashes are the number-one killer of US teens.

Simon Pearce store events boost West Coast publicity

Since 1971, Simon Pearce has been a place for East Coast shoppers to find high-end glassware and pottery. In 2005, Simon Pearce decided to venture ...

American Joe apparel gets patriotic to bolster profile

Launching a new men's apparel line without a huge marketing budget can be hard. So when T-shirt start-up American Joe was planning marketing for last ...

Media Analysis

Definition of 'journalist' is changing fast

In the run-up to last month's Washington State presidential primaries, 16 young journalists covered the campaign events of nearly every Presidential contender to visit the ...

News Analysis

Acquisitions call for hostile comms tactics

As a recession looms, communications must prepare for proxy battles amongst companies

Corporate Profile

Excitations reinvents gift-giving norms

This year for your birthday, how about you and a guest learn how to mix the perfect martini?

Media Roundup

Bridal outlets grow, take new avenues

Traditionally one of the healthiest magazine categories, bridal publications have only grown stronger in recent years.

Focus

A unique atmosphere

Colorado is home to a number of diverse industries, providing plenty of opportunities for communications work.

Technique

Finding the right words for all occasions

Speeches for an internal audience must be carefully crafted to ensure employee support, finds Tanya Lewis

Toolbox

How blogs benefit clients, radio news releases, more

How will a company blog benefit my client?

Expert Advice

What's the best way to communicate store or plant closings and accompanying staff layoffs?

With economists talking about a slowing economy, crisis communications of this type will become more of an issue for clients in many different sectors.