March 09, 2009 12 10 Issue of PRWeek

Launch Pad

Corn Farmers looks to educate policymakers, improve its image

The Corn Farmers Coalition announced its launch this month, along with a campaign to change public and policymaker perception about corn and corn farmers, according ...

Media

'NYT' boosts Virgin Islands tourism

Our client is the US Virgin Islands Department of Tourism, and its media goals are to target the top-tier media outlets that really drive vacationers ...

Journalist Q&A

Interview: Tom Zeller, Jr.

Tom Zeller Jr. edits The New York Times' Green Inc. blog, which covers the intersection of business, politics, and the environment. Zeller also contributes to ...

Fact File

Fox begins a new day as '24' becomes first green TV show

On March 2, Fox announced that its hit show 24 achieved carbon neutral status, making it what appears to be the first TV series to ...

Editorial

PR must speak up for the sake of its clients and itself

Last Monday, AIG got its fourth helping of government-sponsored aid. However, it was a story that broke the next day that appeared to cause a ...

PRWeek Column

Unprecedented opportunity and challenge await the industry in '09

The PRWeek Awards celebrated its 10th anniversary last Thursday (see Book of the Night, inserted). As is always the case, the event celebrated a mix ...

Guest Column

How to keep your people focused amid a tough, volatile environment

How do you keep staff focused, motivated, and engaged when their friends are being laid off, budgets are getting cut, bonuses aren't being paid out, ...

Op-Ed

A marketing approach to the stimulus

For weeks the debate raged between spenders - those who would prime the economy by pumping billions into public works - and reducers - those ...

Being small has strategic advantages

Tough economic times call for increased strategic planning at all levels of business. For independent PR firms, strategic planning is often conducted at the end ...

Feature

Corn Refiners Association gets the facts out

Faced with criticism about high fructose corn syrup, the Corn Refiners Association has embarked on an effort to change the public's perception.

Newsmaker

Brockman's motivation nets results for Disney/ABC

When he was 20, Kevin Brockman decided to start a PR firm in New York with some friends.

Campaign

ACEP gives tips to 'Stayin Alive'

Who knew a song from '70s falsetto-sounding, soft-rock super-group the Bee Gees could actually save a life?

CafePress utilizes Obama's inauguration to build brand

CafePress hired Kaplow in spring 2008 to help the online retailer link its brand to major cultural events. Because CafePress allows users to design and ...

Verdiem's new launch takes an eco-conscious approach

With the market flooded with information about green data centers and environmentally sound IT, introducing another product into this mix can be a challenge.

Media Analysis

Print closure hastens move to new media

The February 27 final edition of the Rocky Mountain News was a clear message that many print publications will follow the newspaper into extinction if ...

News Analysis

Reform spurs healthcare groups into action

Companies that join the dialogue will have a better chance at seeing their solutions adopted in DC

Corporate Profile

Lululemon exercises its creative muscles

From in-house efforts to in-store events, the company champions an independent PR spirit

Agency Business

Entertainment firms must display broader talents

The celebrity business has expanded in proportion with the public interest and media coverage it garners.

Media Roundup

Nightlife sees the appeal of non-exclusivity

Nightlife coverage in most markets has always had an aspirational quality, focused on rich and often beautiful people having more fun out on the town ...