March 05, 2007 Issue of PRWeek

Launch Pad

Pizza Hut gives customers a taste of what it's like to be VP

After a third-party taste test showed that Pizza Hut pan pizza beat its competitors two to one, the company launched a new brand position in ...

PR Play

Membership purge heavy issue for DZ

Dear Delta Zeta sisters: A sorority is a very special institution. Here at DePauw University, if you are not a sorority sister, you are going to ...

Media

Cincinnati Bell cracks CBS News

CBS Evening News with Katie Couric, December 26

Journalist Q&A

Interview: John Harris

John Harris made waves late last year when he announced he'd leave his position as national politics editor for The Washington Post to found ...

Fact File

Stars say so long to swag, hello to an eco-friendly 'experience'

Stars are known for their luxe lifestyles, much attributed to the companies that lavish them with free gifts, in hopes that a celebrity association will ...

Editorial

There's no place in PR for ambulance chasers

Last week's cover story included a quote from Jenny Dervin, JetBlue's director of corporate communications, that made some readers fume.

PRWeek Column

CareerBuilder's impulsiveness belies solid marketing strategy

The marketing industry has come a long way in embracing the fact that clients don't just want pretty and funny ads anymore; they want comprehensive ...

Guest Column

Forthright behavior will buy you time for crisis recovery

Two respected organizations, one, a publicly traded corporation, and the other, a famous nonprofit, recently faced some ugly issues. That they are both still widely ...

Op-Ed

Industry must self-police flogging

It's time PR goes on the offensive in supporting truth and justice in the blogosphere.

Feature

Devices go DTC

Medical devices are complex, but some brands are cutting out middlemen and talking straight to patients.

Newsmaker

King cites past in push to change politics' future

Angus King, former Maine governor, readily admits that Unity08, a new political party he helped found that aims to nominate and support a bipartisan presidential ...

Campaign

Scientists back smoking bans

With Big Tobacco burning millions to block states' smoke-free restaurant referenda, a band of scientists from the Robert Wood Johnson Foundation (RWJF) countered with a ...

First & Main builds loyalty using summer concerts

First & Main Town Center, a mixed-use development near Colorado Springs, CO, with retail, restaurant, and commercial space, wanted to establish itself in the community ...

Merrill Lynch art festival draws affluent Hispanics

After deciding it wanted to target the affluent Hispanic market in South Florida six years ago, Merrill Lynch asked Pant'n/Beber Silverstein Public Relations to develop ...

Media Analysis

XM-Sirius argument contradicts marketing

Recent news of a proposed merger between XM Satellite Radio and Sirius Satellite Radio was not entirely unexpected to those who have been monitoring the ...