March 02, 2009 Issue of PRWeek

Launch Pad

NNN seeks to create a hit with launch of $99 music video site

Next New Networks (NNN), owner of Web sites such as BarelyPolitical.com, which produced the infamous "Obama Girl" video, has launched a new site, 99DollarMusicVideos.com.

Media

'Fast Company' gives IndieVest cred

Who is your client? What are its media goals?

Journalist Q&A

Interview: Mike Huckman

Mike Huckman appears daily on CNBC, discussing the latest news in the pharmaceutical, biotechnology, and medical-device industries.

Editorial

Noisy, public exits are poor judgment call for PR pros

Lately, PR professionals have found themselves part of the mainstream news as their high-profile clients battle controversy - not the ideal place for crisis communications ...

PRWeek Column

In digital age, traditional media still needs support

People on my train used to talk a lot about sports. Now they talk about real estate.

New class of CEOs require less barriers for messaging, efforts

Our feature this week focuses on Zappos.com and its approach to customer service.

Guest Column

Washington has become capital of hope for aspiring comms pros

I've been doing business in Washington for many years, but while shepherding a group of 25 college students there, I was struck by a new ...

Op-Ed

Top six bailouts expected for this year

What's a PR bailout?

Hispanic market evolves in recession

Advertising spending is down, the media industry is suffering, and Hispanic print outlets seem to be taking a real beating.

Feature

Zappos finds a perfect fit

Zappos' unique approach to communications and customer service is helping to form influential relationships and drive growth.

Newsmaker

Collegio helps the NAB score points in transition

In February 2006, President George W. Bush mandated that all over-the-air broadcasting signals would transition to digital format three years later.

Campaign

Barackawear garners celeb buzz

In 2007, Lorielle Broussard and her brother Brandon launched Barackawear, and designed and sold "Barack-the-Vote" T-shirts to rally support for Obama.

Orkin helps 'Fight the Bite' with mosquito net program

For several years, Orkin has worked with public health companies that tie with its messaging and make a difference in people's lives.

Pillar to Post's efforts build a strong home foundation

With the housing market collapse and credit crunch, the real estate market shifted to a buyer's market, with favorable real estate prices tipping toward those ...