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June 25, 2007 10 25 Issue of PRWeek

Launch Pad

'The Greens' aims to get kids environmentally animated

The Greens, a strictly online animated show from WGBH in Boston depicting the lives of a very eco-minded family, is a unique kind of entity.

PR Play

McAllen, TX, move borders on brilliant

McAllen, TX, is a dusty border town fueled by the rivers of NAFTA-encouraged money that flow between the US and Mexico.

Media

Otto makes 'Executive Decision'

Placement: Executive Decision magazine, May/June

Journalist Q&A

Interview: Thomas Goetz

Thomas Goetz is deputy editor of Wired and author of the blog epidemix.org. He also wrote a recent New York Times Op-Ed on the medical ...

Fact File

Tony Award winner provides a mobile-marketing awakening

The New York Times recently reported that cell phones were being used in a promotion during a Saturday matinee of Spring Awakening, a Tony Award-winning ...

Editorial

With diversity inevitable, industry needs to prepare

When PR professionals in the New York area met recently for one of PRWeek's regional roundtable discussions, an issue high on the radar was, as ...

PRWeek Column

PR best way to convey social networks' changing visions

Any company that changes its strategy midstream is bound to contend with the incumbent weight of its initial vision. One of the latest companies to ...

Guest Column

Companies must be prepared to explain questionable acts

The plutocrats aren't on the run yet, but they're starting to feel some serious heat. A reckoning, of sorts, may be under way on the ...

Op-Ed

Web videos are attainable for all

There's been a lot of buzz about experimentation with viral videos, dedicated YouTube channels, user-created ads, and mash-ups of all sorts.

Don't count 'brand journalism' out

The concept of "brand journalism" suffered a serious setback a few weeks ago when August Busch IV, the CEO of Anheuser-Busch (AB), told analysts that ...

Feature

Animated conversation

Red Hat uses a wealth of communication tactics including its employees' unfiltered voices to explain the company's value proposition in the most straightforward way.

Newsmaker

Research highlights the wide impact of IPR's Ovaitt

July marks Frank Ovaitt's third year as president and CEO of the Institute for Public Relations (IPR), an independent foundation dedicated to "the science beneath ...

Campaign

AECOM unified messaging benefits stock in IPO effort

AECOM, a global company that provides support services to the transportation, facilities, and environmental markets, wanted to position itself effectively in the mind of Wall ...

Expert positioning secures new business for LifeLock

LifeLock, an identity theft prevention company, expects PR efforts to contribute to the bottom line. Its PR strategy is broken up according to region, and ...

OPEN aids female entrepreneurs

OPEN from American Express is dedicated exclusively to helping small-business owners, and president Susan Sobbott wanted to address the fact that only 3% of women-owned ...

Media Analysis

Papers hope glossies reflect well on them

Once upon a time, glossy magazines that came enclosed in weekend newspapers fell either into the category of fluff (like Parade, for example), or weighty ...

News Analysis

Autism case complicates vaccine outreach

As court debates vaccine-autism link, groups are challenged in getting out accurate information

Corporate Profile

NMA digs deep to support legislative efforts

Armed with an aggressive lobbying agenda, NMA aims to dispel myths about environmental practices

Agency Business

Client-agency relationships thrive off equal footing

The PR agency-client relationship is one in which the onus of account well-being is presumed to rest squarely on one side: the agency. Clients, after ...

Media Roundup

Press turns up coverage of '09 TV switch

February 17, 2009 could be a life-changing day for Americans who like TV, as there is a federal mandate that requires all broadcasters to complete ...

Focus

Bright ideas bring value to consumer

Local utility companies are increasingly conducting outreach to encourage their customers to use less energy - and they are reaping the benefits in the process.

Technique

Keeping in touch with the right people

Contact management systems have evolved, but core capabilities are still essential.

Toolbox

Reaching Latinos, targeted newswire services, and more

How and what should we monitor in social media?

Web Exclusive

Strange Currencies

Playboy has made the leap into Second Life with the launch of Playboy Island on June 12.

Expert Advice

I'm going on vacation very soon. Is it necessary for me to stay in touch with the office while I'm away?

Sometimes part of being a good employee means doing some work while you're away from the office.

Inside Information

New comms tool maps web of main taste-makers

In a fast-paced world, it's often difficult to keep track of the key commentators and influencers of a particular issue. That's why Hill & Knowlton ...