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June 23, 2008 11 25 Issue of PRWeek

Agency

Tech practices need to think in consumers' terms

Those steeped in technology have always connected with techies who understand the cyber terms spoken by program designers and engineers. But as the average consumer ...

Launch Pad

Baseball trainers bring steroid prevention to youth campaign

The PLAY campaign from the Professional Baseball Athletic Trainers Society (PBATS) was founded in 2004 to combat childhood obesity using educational events, but this year's ...

PR Play

Ashanti's new e-cards leave a bloody mess

For most people, opening their inbox and seeing a warning that gruesome revenge awaits them is an unpleasant experience.

Media

'Times' showcases IDG's transition

Who is your client? What are its media goals?

Journalist Q&A

Interview: Lisa Lillien

As a self-described "food gossip," Lisa Lillien started Hungry Girl in May 2004 as a way to share her knowledge of food with the public. ...

Fact File

Rising prices provide brands opportunity to boost loyalty

The burden consumers face daily from rising food and energy costs make headlines every day. A report in USA Today noted that food prices in ...

Editorial

Corporations should learn from Mets' poor dismissal

Clumsy at best, callous at worst, the New York Mets this past Tuesday morning unwittingly provided every organization with a blueprint of how not to ...

PRWeek Column

Message of digital media's power simply can't be repeated enough

Public relations pros will often say that the key to making a message resonate with a target audience is reinforcement and repetition. And even when ...

Guest Column

Digital age gives truth a fighting chance to counteract the smears

Bill Clinton got a hard lesson recently in a new rule of politics. Sen. Barack Obama (D-IL), meanwhile, tried to make some new rules of ...

Op-Ed

Tim Russert also skilled spokesman

Much has been written about Tim Russert's enormous contributions to journalism and politics. But when fellow journalists and others pay tribute to Russert, they might ...

Service is key to survive a recession

The word is out: it's no longer the R word; we're in a recession. In times like this, businesses can face a serious dilemma. There's ...

Special Reports

Marketing Management Survey 2008: The digital effect

Even in the midst of an economic downturn, marketers are planning to increase their financial and strategic commitment to online and new media initiatives. As ...

Newsmaker

Meyer brings diplomatic approach to Fleishman

As British ambassador to the US during the run-up to the Iraq war, Sir Christopher Meyer led an embassy staff of more than 400 that ...

Campaign

Umpqua makes successful stand

Umpqua Bank is more like a retailer than a bank, says Lani Hayward, EVP of creative strategies. Customer experience is paramount at all 147 West ...

Kipling builds its US brand with celeb-designed purses

To increase awareness and distribution throughout the US, Kipling, better known internationally for its luggage, sought to promote its handbags.

Anthony's Coal Fired Pizza gets 'well done' recognition

In July 2007, O'Connell & Goldberg was tasked with developing a PR campaign for the opening of a new location of Anthony's Coal Fired Pizza, ...

Media Analysis

NBC equipped to move on after Russert

Few recent events have generated such an outpouring of respect as the shocking death of Meet the Press host and NBC Washington bureau chief Tim ...

The Tear Sheet

Obama's campaign tightens image

Two women wearing head scarves say they were prohibited from sitting behind Senator Barack Obama during a televised rally in Detroit.

News Analysis

Iconic Bud brand center of takeover battle

As InBev plans to buy Anheuser-Busch, the US brewer's legacy plays a key role in messaging

Corporate Profile

Informed staff sits well with AstraZeneca

From monthly breakfasts to town-hall meetings, the pharma giant strives to keep employees engaged

Media Roundup

Veterans' issues prompt positive coverage

Although the conflicts in Iraq and Afghanistan trigger diverse and often opposing opinions, stories about returning veterans and the issues they deal with tend to ...

Focus

Right exposure key to growing industry

Solar energy providers have had to adjust their communications strategy as they seek to educate and engage consumers.

Technique

Travel companies can get far by letting go

Giving up some control can work to the advantage of travel and tourism entities, finds

Toolbox

Tracking local media, making clients thought leaders, more

Is there a cost-effective way to track our relevant regional mentions in a timely manner?

Web Exclusive

CCA hosts social media forum

Last night, Chandler Chicco Agency hosted a media panel for staff and pharmaceutical clients at its offices about the emerging role of social media in ...