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June 23, 2003 Issue of PRWeek

Physicists hamstrung by visa restrictions seek aid

COLLEGE PARK, MD: The American Physical Society (APS), the largest professional body of physicists in the world, has been promoting media coverage of the visa ...

SCO puts spotlight on legal issues surrounding Linux

LINDON, UT: The argument over who owns Linux has escalated into a war of words in the media.

Hill & Knowlton puts together CSR team

NEW YORK: Hill & Knowlton has formed a corporate social responsibility (CSR) group that will report to its worldwide corporate practice. Global chief client officer ...

Belo builds PR into Dallas' downtown renewal initiative

DALLAS: Belo has hit a PR grand slam by building a park for public use in downtown Dallas.

J&J, Merck, Pfizer earn top ratings in reputation study

BEDMINSTER, NJ: Rating Research (RRC) released its second annual reputation rankings study on the pharmaceutical industry this month.

Henkel KgaA picks Peppercom as AOR for North America

New York: Henkel KgaA, a German maker of everything from adhesives to personal-care products, has hired Peppercom as its North American AOR.

Bumble Bee brings in F-H after split from ConAgra

San Diego: Bumble Bee Seafoods, recently spun off from food giant ConAgra, has hired Fleishman-Hillard as its PR agency of record.

Avon taps CAA to launch new Mark line

LOS ANGELES: Avon has hired talent agency Creative Artists Agency (CAA) to craft entertainment marketing opportunities for its new brand, Mark.

News Briefs

Stars take center court in WTA marketing

St. Petersburg, FL: The Women's Tennis Association (WTA) served its first major marketing volley on the eve of Wimbledon, with GCI's London office providing PR ...

Ruder Finn brings in Pincus to serve in consulting role

NEW YORK: More than four years after overseeing the sale of his IR firm, The Financial Relations Board, to True North's PR arm BSMG in ...

Money managers slight third-party governance views

NEW YORK: A recent survey of institutional investors found that most money mangers do not typically consider third parties' corporate-governance ratings when selecting stocks for ...

Federated opts to add Macy's name to its other chains

Cincinnati: Federated Department Stores has decided the Macy's name has enough brand cachet that it can help sales at its other department stores across the ...

Union stirs up coverage of truck driver fired by Coke

Sylmar, CA: The firing of a Coca-Cola delivery-truck driver has turned into an international media story, with the Teamsters planning more actions this week to ...

Reporters praise Clarke's media plan for war in Iraq

WASHINGTON: Some of DC's most noted journalists expressed concern last Tuesday over the "gushing" tone of the Iraq war coverage, though all were eager to ...

CBS points to Blair scandal after NYT runs Lynch scoop

NEW YORK: In its response to a New York Times scoop that CBS dangled entertainment deals in front of Pfc. Jessica Lynch in exchange for ...

WPP set to approve FD buyout following Cordiant acquisition accord

LONDON: WPP is expected to give the green light to the long-anticipated management buyout of FD International after it struck a deal last week to ...

Univision PR head quits as press ups focus on HBC deal

LOS ANGELES: As Univision faces intense media coverage over its controversial proposed merger with Hispanic Broad-cast Corporation (HBC), the leading Spanish-language radio network in the ...

Branding's power takes spotlight at PRWeek marketing conference

NEW YORK: Brand alignment "from workplace to marketplace" is essential for companies competing today, according to Bill Margaritis, FedEx's VP of worldwide communications and IR.

Kinko's holds closed pitch as part of shift in strategy

DALLAS: Half-a-dozen agencies are presenting invitation-only pitches to Kinko's as the ubiquitous chain of copy shops considers a shift in its communications strategy.

EDITORIAL: CBS must look at its own glass house before casting more stones at The New York Times

CBS News took a big risk when it attacked the credibility of The New York Times in response to an attack on its own credibility. ...

OP-ED: Before speaking to Latino market, listen to what they say

The release of the most recent round of US Census data has shed some timely and much deserved light on the growing influence of the ...

ANALYSIS: US pauses for thought in its overseas diplomacy efforts

The US' image in the Muslim world is sinking despite the efforts of the State Department, which may have to change the way it works ...

PAUL HOLMES: Money paid for editorial content will always be outweighed by the cost to its credibility

This is what happens when you let advertising people stray into what ought to be PR territory.

ORGANIZATION CASE STUDY: Public input keeps Seattle Monorail Project on track

From conceiving the idea, to winning over city voters, to dealing with its still-fervent opposition, the Seattle Monorail Project is committed to maintaining its momentum ...

MEDIA WATCH: Though belated, Stewart's post-indictment PR push earns credit

Media Watch last covered Martha Stewart's PR woes in July, when it was observed that the insider-trading scandal was not only tarnishing her own squeaky-clean ...

MEDIA ROUNDUP: Media proliferation brings social issues to the masses

As cable news and talk radio keep growing, social issues - long covered by specialized outlets only - and the subject's once semi-anonymous experts have ...

MEDIA PROFILE: Disinfo.com welcomes the mainstream to its subculture slant

Disinformation has grown from subculture source to an outlet merging nonconformity with mainstream news - a point the website emphasizes in hopes of making PR ...

PROFILE: Rogers blazes his own trail outside the family business

Knowing that a PR industry existed out there beyond his father's Los Angeles entertainment agency, Ron Rogers has now made a name for himself in ...

New era for integration

Fresh approaches to integrated marketing are making clients top priority

Regional Focus: Rocky road, bright future

Colorado firms are determined to break the boom-bust cycle.

PR TECHNIQUE: Firm relationships: Working with an ad agency

PR firms and ad agencies need to communicate in order to work well together. But the most important thing is making the client's goals the ...

CAMPAIGNS: NPR's Smiley push transmits loudly to various audiences

PR Team: National Public Radio (Washington, DC) Campaign: The Tavis Smiley Show launch Time Frame: October 2001-December 2002 Budget: $20,000

CAMPAIGNS: NAB drive provides Americans clearer image of digital TV

PR Team: National Association of Broadcasters and Edelman (Washington, DC) Campaign: Digital-television education campaign Time Frame: August 2001-May 2003 Budget: $2 million

THE PUBLICIST: In the media relations arena, no one can rock like the Nuge

As I mentioned last week, some stars approach the publicity water trough only after their slipping stature makes them thirsty for attention. Not Ted Nugent. ...

PR PLAY OF THE WEEK: Beckham signing is a Real PR triumph

MADRID: What could be better than having the world's most celebrated athletes on one roster? Adding English soccer great David Beckham to the lineup.

TOY BOX: Cell phone fans will adjust well to MX100

The MX100 headset from Plantronics is an inconspicuous option for hands-free cellular use. Without an overhead component to adjust, the single bud can easily be ...