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June 19, 2006 Issue of PRWeek

Agency

Fresh perspectives strengthen healthcare PR

Healthcare PR can be daunting to those who have the desire to work in the field, but not necessarily the experience.

Launch Pad

Baltimore tries a new line to help attract visitors to town

The Baltimore Area Convention and Visitors Association has hired branding firm Landor Associates and PR agency M. Silver Associates for its new brand platform and ...

PR Play

Celeb makes decent splash in her protest

The Hollywood publicist whose job it is to control media coverage of their star client down to the last detail may not look forward to ...

Media

Rocketboom boosts PodcastReady

Placement: Rocketboom, April 13

Journalist Q&A

Interview: Robert F. Kennedy Jr.

This month, Rolling Stone ran an investigative feature claiming that Republicans used a systematic combination of voter disenfranchisement and fraud, centered in Ohio, to rob ...

Interview: Will Dana

This month, Rolling Stone ran an investigative feature claiming that Republicans used a systematic combination of voter disenfranchisement and fraud, centered in Ohio, to rob ...

Fact File

World Cup prime time to reach US Hispanic, youth populations

The 2006 FIFA World Cup kicked off in Germany on June 9 with 32 teams from around the globe representing six continents.

Editorial

PR must not hide from discussions on diversity

The New York City Commission on Human Rights may upstage September's Advertising Week festivities in New York. According to news reports, the agency subpoenaed CEOs ...

PRWeek Column

As PR focus moves outward, internal successes mean more

Cynicism comes easily, but the recent PRSA Silver Anvil Awards blew errant cobwebs off those feelings of good will and celebration for the work and ...

Guest Column

The answers many polls offer make you question their value

It is impossible to read a paper these days without encountering citations of polls, survey results, or focus-group findings.

Op-Ed

Comms will be Paulson's big test

Hank Paulson, who President Bush nominated to be the next secretary of the Treasury, is being called the GOP version of Bob Rubin.

Feature

When tech talks to soccer moms

No matter how sophisticated a tech product may be, some of the most desirable members of its audience don't care how it works; their only ...

Newsmaker

Bock presents a strong case as Go! takes off

Mesa Air Group's new airline, Go!, is making waves in Hawaii. On June 9, it entered the inter-island market with $39 and even $19 one-way ...

Campaign

Partnerships shape spa brand

As Andre Izrailov and Simon Mirzokan prepared to open Okeanos, they faced the task of positioning the spa as something more than the commonly perceived ...

Media Analysis

Exclusives pay off in bragging rights

So maybe the "exclusive" pictures of Shiloh Nouvel Jolie-Pitt in People weren't so exclusive when all was said and done.

Letters to the Editor

How to fight 'on all fronts'

Your June 5 editorial, "Reputation battle needs to be fought on all fronts," is 100% right.

News Analysis

Critical films don't faze fast-food giants

Fast-food's big players are staying the PR course as yet another industry exposé hits theaters

Corporate Profile

Yahoo investment in blog insight pays off

By embracing blogs early, Yahoo has transformed its outreach with online influencer marketing

Media Roundup

Medical topics drive science coverage

With climate change, stem-cell research, and even the continuing evolution vs. intelligent design debate all landing on the front page, the public's interest in science-related ...

Focus

Primed at the pump

Oil firms are under pressure to explain their part in the perpetual pattern of gasoline price hikes.

Technique

Journalists at your fingertips

Contact-management systems must keep up with the explosive rise of media members.

Toolbox

Improving client service, survey strategies, and more

Is over-servicing standard practice in the PR industry and can client over-servicing be managed in a productive way?

Expert Advice

How can I make the most from - and give the most to - interns who are just starting at my agency?

Interns are back. Take advantage by creating a rich, hands-on learning experience for these smart, enthusiastic young pros.

Inside Information

Online content can help define public affairs priorities

For public affairs pros trying to understand what people are saying about their clients online, the sheer mass of electronic discussion occurring throughout the electronic ...

Media Ups and Downs

CBS, The Washington Post, The Detroit Free Press

CBS responds to increasing popularity of the entertainment section on CBSNews. com by launching Showbiz, an online site for entertainment news and pop culture