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June 12, 2006 Issue of PRWeek

Agency

Preparation key to successful on-site situations

After 10 years in corporate communications at Northwest Airlines, Jon Austin decided to give agency life a try. He joined Fleishman-Hillard's Minnesota office and reported ...

Launch Pad

Queen Latifah plays key role in push to boost women's esteem

In an initiative sponsored by Curvation, a maker of underwear for "curvaceous" women, YWCAs throughout the US will launch an educational campaign to help women ...

PR Play

Brangelina: the picture of smart PR

Angelina Jolie is saving the world through pregnancy.

Media

Zunafish site lands 'Times' circuit

The New York Times Circuits section, April 13

Journalist Q&A

Interview: David Hajdu

David Hajdu is a respected author, journalist, and teacher who, aside from publishing two books, has worked as a senior editor at Entertainment Weekly and ...

Fact File

Marriage debate offers chance to reach gay, lesbian audience

President Bush and congressional Republicans spent last week pushing for a constitutional amendment that would define marriage as a union between a man and a ...

Editorial

Broadcast PR has to be proactive to move ahead

By now, it is news to no one that broadcast PR tools such as VNRs are being scrutinized, both by watchdog groups and by the ...

PRWeek Column

Fulfilling a specific need is key in evolving acquisition model

Edelman's acquisition of technology specialist A&R Partners prompted at least one independent agency CEO to ask, "Are big multiples back?"

Media/PR relationship crucial as paid-for model blurs lines

Old sayings can be useful. Try this one, which I was told by a PR agency CEO outlining the industry for me on my first ...

Guest Column

Don't dismiss bond-boosting potential of annual meetings

The regulatory requirements for an annual meeting of a publicly traded company are minimal and with no trouble can be wrapped up in under an ...

Op-Ed

Conversations to shape PR future

Remember when James Carville and George Stephanopoulos put an "It's the Economy, Stupid" sign in the first Clinton campaign war room to make sure everyone ...

Feature

Gurus of the media world

Media relations is still at the heart of good PR. Erica Iacono speaks to the corporate pros who live and die by the power of their ...

Newsmaker

Bridges takes on media challenges for Time Inc.

For a company that usually publishes headlines, Time Inc. has certainly been generating a few of its own during the past year. From the decision ...

Campaign

Cast of clients backs film festival

Not every film festival can be as prominent as Cannes. But the festivals that find success usually do so by carving out a distinct niche ...

VH1 guerrilla street effort makes mark with 'ET' fans

For the third outing of I Love the '80s, VH1 wanted to let fans know that there was still plenty of humor and wry quips ...

Bally Total Fitness e-book prompts boost in traffic

Going into 2006, Bally Total Fitness wanted to emphasize its unique offering of fitness and nutrition information and drive traffic to ballynutrition.com, says Matt Messinger, ...

Media Analysis

Brand battle has publishers aiming high

Magazines are expensive these days. And not just the cover prices. Condé Nast, the capo di tutti capi of magazine publishers, is looking to drop ...

Letters to the Editor

We need to be the experts

I appreciated reading the fright-night sentiments in Julia Hood's column, "PR pros should not be so shy," about PR pros turning shy when the camera ...

News Analysis

Bringing AIDS to the fore still a struggle

Communicating the realities of the disease remains a challenge as AIDS marks 25 years

Corporate Profile

Legacy's Truth finds receptive audience

Foundation's solid grasp of youth marketing trends helps it spread the Truth about smoking to teens

Media Roundup

Teen girls require tech-savvy approach

The recent decision by Hachette Filipacchi to cease printing ELLEgirl and shift to an online-only format triggered speculation that teen girl outlets may be the ...

Focus

Battle on the shelf

With hair-care products having to jostle for space on crowded retail shelves, simply touting the promise of healthy hair is no longer enough to win ...

Technique

Hitting home with baby boomers

Baby boomers make up a socially aware demographic, making them great PSA targets.

Toolbox

Multimedia press releases, helpful ANR tips, and more

Should multimedia press releases be part of all PR programs?

Web Exclusive

What goes online

Before there were scores of blogs on the topic, viral videos, and a Samuel L. Jackson obsession not seen since Pulp Fiction, there was a ...

Expert Advice

In what ways does the current talent shortage impact the hiring strategy of an agency?

Simply put, there's too much demand and not enough supply.

Inside Information

Online pressrooms can prove invaluable during crises

From financial scandals to factory fires, crises are an often unavoidable fact of business life. While the situations themselves may not be preventable, one way ...