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June 12, 2000 Issue of PRWeek

Microsoft PR machine gears up for appeals

nullREDMOND, WA: Forget Judge Jackson and focus on the Appeals Court. That seems to be the latest communications missile deployed by Microsoft in the PR battle surrounding ...

PRWeek unveils new job Web site

NEW YORK: PRWeek has launched www.prweekjobs.com, a fully searchable site promising more PR jobs and job-seekers than ever before.

NAPS family feud comes to a head

NEW YORK: A long-simmering family feud at the North American Precis Syndicate (NAPS) came to a head 11 days ago, with founder and president Ron Levy as ...

AAAA calls on PR to trumpet advertising

NEW YORK: The American Association of Advertising Agencies (AAAA) is hoping to sell marketers on the importance of advertising - and is planning to use PR to ...

NEWS BRIEFS

BEDFORD, MA: OneCore, which provides financial management services to small businesses, has promoted Pamela Brewster to VP of marketing communications, a newly created post. Brewster, who joined ...

Finished with firms, SmartAge brings PR in-house

SAN FRANCISCO: After churning through at least three agencies in nine months, San Francisco-based online marketplace SmartAge has taken its PR account in-house.

Lanny Davis’ law firm flirts with crisis management

WASHINGTON, DC: PR agencies are about to find themselves competing with law firms for crisis-management assignments - that is, if former Clinton White House counsel Lanny Davis ...

PR Play of the Week: ’Survivor’ thrives on stealth PR bid

The new CBS reality series Survivor might seem like an overnight sensation, but the show’s success can largely be attributed to one of the best stealth PR ...

Black PR Society courts CEOs in hopes of removing color barrier

WASHINGTON, DC: In an effort to get more PR firms to hire minority professionals, the Black Public Relations Society (BPRS) has invited 25 CEOs of top PR ...

Fast-food chains beef up internally

DALLAS: Fast-food siblings Pizza Hut and Taco Bell are ordering out for PR, with both chains preparing to bolster their in-house operations.

PR pros clash over Madonna cybertheft

NEW YORK: Music PR pros clashed last week over whether the cybertheft of a new Madonna song really happened or was merely a component of a carefully ...

Exodus of Clinton staff begins in DC

WASHINGTON, DC: The exodus of top Clinton administration politicos to DC agencies began in earnest last week, with Bruce Morrison, chairman of the Federal Housing Finance Board, ...

Ogilvy appoints NY office honcho

NEW YORK: Ogilvy ended its search for a leader in New York last week by promoting Paul Hicks, formerly global director of its corporate practice, ...

Evite shifts from boutique to B-M

SAN FRANCISCO: After a high-profile launch that propelled the company to the top of a crowded category, Evite has shifted its expanding PR business to Burson-Marsteller’s San ...

EMC compares leading e-clipping services

IRVINE, CA: In what appears to be the first comprehensive third-party study of its kind, Electronic Media Communications has taken a look at the four best-known Internet ...

INTERNATIONAL NEWS: Tommy Hilfiger realigns in-house European PR to suit strategy shift

LONDON: Hoping to accommodate a series of upcoming changes in business strategy, Tommy Hilfiger has restructured its in-house European PR.

INTERNATIONAL NEWS: Agilent plucks HP exec to helm Asia

BEIJING: Agilent Technologies, formerly a division of tech giant Hewlett-Packard, has lured Gregory Shea away from its ex-parent to serve as head of government affairs for Asia.

INTERNATIONAL NEWS: Austria PR group counters effect of right-wing image

VIENNA: Hoping to inform outsiders of the current political climate in Austria as well as counteract the effects of recent European Union sanctions, the Austrian PR Society ...

INTERNATIONAL NEWS: Orange hunts for UK replacement

LONDON: Orange, one of the UK’s largest mobile phone networks, is once again hunting for a UK media relations manager following Alison Palmer’s resignation after just six ...

INTERNATIONAL NEWS: Goldman creates post, fills another

HONG KONG: Goldman Sachs has hired Eddie Naylor as its first-ever executive director of media relations for Asia and Orlando Camargo as VP of corporate communications, Japan.

Shandwick office in ethics quarrel

DETROIT: When Shandwick’s Detroit office signed on as the PR agency for a proposed private redevelopment of the Michigan State Fairgrounds, it knew it might have a ...

Regis’ millionaire appeal eyed by fashion industry

HOLLYWOOD, CA: Regis Philbin played a big part in reviving the fortune of an entire television network. Now fashion industry PR pros are hoping he can do ...

APA taps Fleishman for image revamp

WASHINGTON, DC: Hoping to spread the word that psychiatry entails more than just patients lying on a couch, the American Psychiatric Association (APA) has chosen Fleishman-Hillard for ...

Hawthorne adds energy vet as EVP

ALEXANDRIA, VA: Adding energy industry PR muscle, the Hawthorn Group has brought Thomas Lambrix on board as an EVP.

Hitachi promotes senior director to GM of corp comm

BRISBANE, CA: Hitachi America, which manufactures and markets electronics, computer systems and accessories, as well as semiconductors throughout North America, has upped Gerard Corbett from senior director to ...

In Brief

WHITE PLAINS, NY: Texaco has tapped Rosemary Moore as VP of corporate communications and government affairs. Moore formerly worked at the Seagram Company.

Worldcom allies with Niku for Net presence

REDWOOD CITY, CA: Worldcom, an international network of more than 90 independent PR firms, has announced an alliance with Niku Corporation to form an online community for ...

GOP Web site gets an image revamp

WASHINGTON, DC: Responding to claims that they have been slow to join the Internet revolution, House Republicans have revamped their Web site, www.GOP.gov.

Cruise association invites testing to curb activist ire

ANCHORAGE: Attempting to appease environmentalists who have accused the Alaska cruise industry of spewing pollutants into the oceans, the Northwest Cruiseship Association has agreed to allow voluntary ...

CDB unveils new financial PR arm

NEW YORK: Creamer Dickson Basford (CDB) has added financial and investor relations to its slate of offerings and tapped former Shandwick corporate and financial relations SVP Mark ...

McCain’s Opinsky heads to BSMG DC

WASHINGTON, DC: BSMG has snared McCain 2000 national press secretary Howard Opinsky to be a managing director in its DC outpost.

Fineman nabs PR vet Quackenbush

SAN FRANCISCO: In today’s tight PR labor market - where agencies are often forced to hire industry newbies to keep up with the influx of dot-com business ...

DC firms predict elections will yield healthcare boom

WASHINGTON, DC: Though the November elections are still months away, the healthcare practices of DC’s biggest PR firms are already predicting that a new president and Congress ...

Editorial: Has shine left Big Apple PR scene?

The economy is booming. No surprise then that the New York PR scene is booming as well. As our regional report shows (p23), the New York market ...

The Big Pitch: Is it ethical to trade exclusives for various media agreeing to news embargoes?

J.S. O'ROURKE, University of Notre Dame, South Bend, IN

ANALYSIS: Recruitment - Rembrandt test looks to paint perfect PR pro. - Do you prefer small groups or large? Would you consider yourself a steady or dynamic person? Your answers to these questions could provide a clue to whether you'd make a good

Can a personality test - one originally intended for married couples - solve the talent shortage that is currently vexing the PR industry?

THINKPIECE: With US corporations being sued at alarming rates, a good legal defense is only half the battle

When I talk to colleagues or clients about the need for specialized litigation communication, their first question is usually, 'Why?'

INSIDE THE BELTWAY: Despite low ratings and impact in the US, CNN is still the king of all media placements overseas

CNN used two hours last week to pat itself on the back for 20 years of news coverage and to suggest it’s now one of the ...

ANALYSIS: Client Profile - Where there’s smoke, there’s Philip Morris - If any company were ever in dire need of an image makeover, it’s. Under siege on various fronts, the tobacco giant has embarked on a huge PR push to portray a

Next time you’re complaining about how tough your job is, just imagine what it would be like to handle PR for the Philip Morris Companies.

ANALYSIS: Profile - More than just a smile to Hopson’s success - There’s no denying Andy Hopson is smooth - but smooth in a good way. As president/COO of Publicis Dialog’s dollars 24 million US operations, he’s the integrat

It’s Memorial Day weekend in 1979, and a fresh-faced California farm boy is enjoying his first visit to the Big Apple. Set to graduate from Brigham Young ...

Weekly Web Watch: Ask not for whom Bell Atlantic tolls. You won’t like the answer

Bell Atlantic deserves to die.

MEDIA: If a client knows dough, this show is Right on the Money

Right on the Money aims to help ordinary Americans solve - or prevent - financial problems. Claire Atkinson checks its balance

Media Watch: Cancer-causing crayons receive colorful coverage

As if parents don’t have enough to worry about, studies released the last week of May by ABC News and The Seattle Post-Intelligencer announced findings of a ...

Internet movie promo at a screen near you: The success of the site for the Blair Witch Project was supposed to usher in a new age of Web promotions for movies. Instead, Hollywood is still dipping its toes into the Internet waters. Claire Atkinson reviews

With summer just around the corner, all kinds of media outlets are preparing their annual roundup of the season’s new movie releases. This year is different, though. ...

MARKET FOCUS NEW YORK: Doing PR in the PR capital - New York, the PR headquarters of the world, is beginning to be encroached by other markets. Craig McGuire looks at how New York firms have been faring

Dot-coms everywhere you turn, deep-pocketed corporate clients and a host of other businesses helped to pad many a bottom line in New York’s PR industry last year. ...