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June 10, 2002 Issue of PRWeek

Three agencies battle for Hong Kong Tourism Authority account

LOS ANGELES: The Hong Kong Tourism Authority (HKTA) is once again searching for a PR firm after ending a two-year relationship with Hill %26 Knowlton for ...

NEWS BRIEFS: Appointment at PhRMA

NEW YORK: The Pharmaceutical Research and Manufacturers of America (PhRMA) has elected Ron Pantello to its board of directors. Pantello is co-chairman of Euro RSCG Healthcare ...

NEWS BRIEFS: Appointment at Fleishman-Hillard

LOS ANGELES: Fred Muir, a 17-year veteran of the LA Times, has joined Fleishman-Hillard as an SVP in the Los Angeles public affairs practice. A member ...

NEWS BRIEFS: Appointment at American Liver Foundation

NEW YORK: Bob Madison, formerly Porter Novelli's director of strategic communications, has been appointed communications director of the American Liver Foundation. Madison will develop the foundation's marketing ...

NEWS BRIEFS: Edelman San Francisco chosen for marketing initiatives

SAN FRANCISCO: Wild Oats Markets and The Container Store have both selected Edelman San Francisco to support their respective marketing initiatives. Edelman was chosen by Wild ...

NEWS BRIEFS: Appointment at Symbol Technologies

HOLTSVILLE, NY: Symbol Technologies has hired Nancy Tully as VP of corporate communications. From 1991 to 1996, Tully was Symbol's director of PR, but left the ...

NEWS BRIEFS: Appointment at US Census Bureau

WASHINGTON, DC: Larry Neal, press secretary for retiring Sen. Phil Gramm (R-TX), starts a job at the US Census Bureau this week as associate director in ...

NEWS BRIEFS: Appointment at Direct Impact

WASHINGTON: Michael Carberry, formerly a partner at Earle Palmer Brown (EPB), has become an SVP at Direct Impact, where he will help manage integrated marketing programs ...

NEWS BRIEFS: Teton Petroleum & Oakridge Energy hire CTA PR

LOUISVILLE, CO: Teton Petroleum and Oakridge Energy have hired CTA Public Relations to assist with and design the editorial content of their annual reports to shareholders. ...

PR outfit expands beyond PR to sell client's products

ST. LOUIS: Kupper Parker Communications is taking a somewhat different approach to expansion from other communications companies.

Berardino calls for reporting changes

PALO ALTO, CA: Even as his former firm prepared closing arguments in its trial for criminal obstruction, former Andersen Worldwide CEO Joe Berardino told a Silicon ...

Only 8% of CEOs think stock price is linked to reputation

NEW YORK: Despite the beatings corporate America has taken in recent months, a mere 8% of CEOs feel that a company's stock price is enhanced by ...

MSNBC shifts focus from reporting to commentary

WASHINGTON: Beginning this summer, "America's News Channel will begin showing a lot less news.

Blanc & Otus and SocketPR merge under parent H&K

NEW YORK: Blanc %26 Otus has merged operations with Atlanta-based SocketPR. Both firms were acquired by Hill %26 Knowlton in 2000. SocketPR and its 20 staffers ...

Cordiant axes BCI in PR brand overhaul

NEW YORK: UK-based advertising and PR firm holding company Cordiant is overhauling its PR brands by scrapping its beleaguered PR unit, Business Communications International (BCI). BCI ...

Hughes to launch new White House crisis comms unit

WASHINGTON: The White House will soon unveil a new communications weapon in its war against terrorism: a permanent, rapid-response team to regularly merge "good news about ...

Georgia will soon pick firm for new Cancer Coalition

ATLANTA: The much-anticipated assignment for the $3 million Georgia Cancer Coalition account is expected to be announced in the next 10 days. Several Atlanta agencies are ...

LA utility body under fire for PR firm hire

LOS ANGELES: The Los Angeles Department of Water and Power (DWP) angered the mayor and garnered negative press last week with its decision to hire a ...

Ford and GM get PR boost from survey

DETROIT: Ford and General Motors want to mine some PR gold from the latest J.D. Power %26 Associates initial quality rankings of major automakers.

Case Western ups national PR profile

CLEVELAND: Case Western Reserve University's Weatherhead School of Management has taken on PR help in the guise of Stanton Crenshaw to raise the business school's national ...

PN walks off with PeopleSoft work

PLEASANTON, CA: PeopleSoft has picked Porter Novelli as US agency of record. The enterprise software company previously retained Phase Two Strategies, but wanted to take a ...

MGM Mirage on hunt for ethnic agency

LAS VEGAS: One of Las Vegas' largest casino operators is in the market for a multicultural public relations agency to implement a national diversity campaign.

Ketchum on alert as Visa USA puts PR brief into play

SAN FRANCISCO: Visa USA is reviewing its PR agency relationship with Ketchum after five years with the firm.

Duo grabs top-level communication posts at Darden Restaurants

ORLANDO, FL: Darden Restaurants, the US' largest publicly held "casual dining company and holder of the Olive Garden and Red Lobster chains, has boosted two employees ...

Cassidy teams up with Mexican firm for lobbying work

WASHINGTON: Cassidy %26 Associates, Weber Shandwick Worldwide's DC-based government relations unit, has forged an alliance with Mexico Business Development (MBD), a lobbying and public affairs shop ...

DoT's cockpit gun refusal leads pilots to fight back

WASHINGTON: Pilots unions and pro-gun associations are refusing to back down, despite the Department of Transportation's (DoT) recent decision not to allow commercial pilots to carry ...

CKPR hired to help push celebration of Wrights' flight

MANTEO, NC: CKPR has won a new PR assignment thanks to the Wright Brothers.

EDITORIAL: It's time to package those CSR offerings

When agency execs snipe about a rival's offering, they often comment, "They're very good at packaging what they do. The implication, of course, is that it's ...

COMMENT: Thought Leader - There's no stencil for writing shareholder letters, but Buffett's a good start

Corporate marketing materials have never been equated with book publishers, nor confused with best-sellers. But this year, the annual reports hitting the desks of investors arrive ...

ANALYSIS: Corporate Social Responsibility

ISS swinging shareholder votes toward social issues. Institutional Shareholder Services, in a radical shift, is making a push to get corporate America thinking about the effect ...

Corporate reputations are best managed by the communications director, not by the CFO

The role of the chief financial officer has changed dramatically over the past 20 or 30 years. At one time, the vast majority of CFOs came ...

ANALYSIS: Corporate Case Study - Newmont sets gold standard for community relations

Newmont Mining went from being one Nevada mine to the largest producer of gold in the world. Now employees and the communities near mines are top ...

ANALYSIS: Media Watch - Opinions vary on cause and effect of Watson's demise at Dynegy

Dynegy is perhaps best known in recent months for having nearly bought Enron, before pulling out of the deal. When Dynegy's respected founder, chairman and CEO ...

The Red Cross changes communications strategy after criticism

WASHINGTON: The Red Cross is responding to public and congressional pressure over its fundraising practices by overhauling the way it communicates with donors, hoping to clear ...

MEDIA: Theme Parks - Media Roundup. Thrill industry bathes in the heat of media spotlight

With theme parks now regarded as accurate indicators of consumer confidence, and rides reaching new technological heights, coverage is on the up. David Ward reports.

MEDIA PROFILE: Acquisition increases reach of Conde Nast's wedding party

Modern Bride has recently joined forces with ex-rival Bride's at Conde Nast. Eric Arnold discovers that the title sees PR pros as an ideal way of ...

PROFILE: Friedman still flying high after tough year for travel

Nancy Friedman has been trotting the globe since age 15, so it's no wonder her firm is helping travel companies get off the ground as Americans ...

BREAKING NEW GROUND: Winning over first-time clients is tough, but potentially fruitful

Helen Ostrowski, the recently appointed global CEO of Porter Novelli, has more than 25 years' experience in corporate communications and marketing.

MARKET FOCUS: Travel and Tourism - United state of tourism. States are partnering with the private sector to lure local tourists

Today's tenuous travel environment has state tourism marketers and corporate partners huddled together like sunburned beach-goers under a single umbrella, slathering each other with marketing balm ...