June 09, 2008 11 23 Issue of PRWeek

Agency

Broader view of healthcare can open new avenues

Diversification in healthcare has become just as much a key topic for PR firms as it has for the medical community and general public. The ...

Launch Pad

Borders.com uses video in outreach for solo act launch

Following a seven-year partnership with Amazon.com, Borders relaunched its Web site (www.borders.com) on May 27. The bookseller seeks to transplant its customers' in-store experiences online, ...

PR Play

Tube creator has new use for canister

EGYPTIANS BURIED pharaohs in elaborate sarcophagi with gold and jewels to take to the afterlife. Fancy indeed, but when you're Fredric Baur, creator of the ...

Media

'Better Homes' puts 811 in spotlight

Who is your client? What are its media goals?

Journalist Q&A

Interview: Jeanine Detz

Jeanine Detz turned a combined interest in fitness and journalism into a senior editor position at Shape. After publishing a book, "Ultimate Core Ball Workout," ...

Fact File

Kennedy's diagnosis fuels a new interest in health issues

Sen. Edward Kennedy's recent brain tumor diagnosis and subsequent surgery has caused sorrow among his friends, colleagues, and a public steeped in his family's legacy.

Editorial

Attacks by CBS show the public's opinion of PR pros

Although former White House press secretary Scott McClellan gained instant attention for his recent book - What Happened: Inside the Bush White House and Washington's ...

PRWeek Column

PR should highlight work, not charity, in response to criticism

When talking about how bad they are at promoting themselves, PR pros often claim the irritating cobblers' children defense.

Guest Column

Candidates themselves often reveal their brand weaknesses

John McCain would keep American troops in Iraq for 100 years. Barack Obama thinks white working class voters cling to their guns and religion out ...

Op-Ed

McClellan book timing hurt his brand

Scott McClellan is making more news outside of the White House than he ever did when he was there. With the release of What Happened, ...

Sustainability won't be the first to go

Anyone who thought that the economic downturn was a threat to the corporate sustainability movement should have come to the annual CERES conference, held in ...

Special Reports

Multicultural Roundtable: Diverse viewpoints foster discussion

Keith O'Brien and Kimberly Maul were in Atlanta to discuss multicultural PR.

Feature

Finding the right blend

As the broadcast PR industry adapts to the complicated media landscape, paid placements are becoming a more frequent part of the mix.

Newsmaker

Effler's creativity gives Volvo a feeling of security

Geno Effler truly enjoyed the episode of Desperate Housewives in which Susan Mayer (played by Teri Hatcher) crashed her old Volvo XC70 into a lake ...

Campaign

US Army builds a common bond

The top high school football players in the US often exhibit dedication, respect, personal courage, and physical and emotional strength, qualities the US Army values ...

Family Communications asks PA to be its neighbor

Family Communications Inc. (FCI), the nonprofit production company founded by Fred Rogers, teamed up with Markowitz Communications to promote its first ever Won't You Be ...

CommVault takes a media tour to hype new software

CommVault Systems introduced the Simpana 7.0 software suite in July of 2007. It was the largest launch in the technology company's history and introduced its ...

News Analysis

McClellan book row puts spotlight on spokespeople

Sparked by the debate over McClellan's book, discussion grows about the role of spokesperson

'BusinessWeek' revises leading blog guide

Although BusinessWeek is mostly known for its business coverage, a popular article -"Beyond Blogs: Social Media Will Change Your Business," an updated version of a ...

Corporate Profile

Prudential makes news in online offering

Enhanced, innovative features help Prudential's online newsroom serve as a powerful comms tool

Media Roundup

Immigration grows as key long-term story

Even though immigration has always been a major source of public debate, many major media outlets generally covered it as an event-driven or politically oriented ...