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June 09, 2003 Issue of PRWeek

WS introduces new global crisis group

NEW YORK: In response to what Laura Schoen, global healthcare president of Weber Shandwick, calls the "more unpredictable" nature of crises, WS has formed a ...

SEC augments Sarbanes-Oxley with additional rules

WASHINGTON: In yet another instance of a seemingly continuous flow of new SEC rules resulting from last year's landmark corporate reform legislation, the Sarbanes-Oxley Act, ...

NRP hires Del Mazo to head marketing

NEW YORK: Euro RSCG Life NRP (formerly Noonan Russo) has named Jorge Del Mazo global business director of its marketing service group. He joins from ...

PN hires DoL vet to lead public affairs

Washington: Kathleen Harrington, recently departed public affairs director at the Department of Labor (DoL), is joining Porter Novelli's Washington office as SVP of public affairs ...

ONDCP to roll out antidrug effort based on new study

Washington: The White House Office of National Drug Control Policy (ONDCP) is acting fast to capitalize on new data showing that teens are most likely ...

Ink signed to push low-carb candies

St. Louis: Russell Stover Candies has hired Ink Public Relations for a six-month assignment to generate media interest in a new line of low-carbohydrate chocolate ...

Cincinnati groups team up to portray city as a center for the arts

Cincinnati: Three local organizations are working together to promote Cincinnati's image as an arts and architectural center.

News Briefs

Rudolph's discovery casts spotlight on small NC town

MURPHY, NC: The arrest of Eric Robert Rudolph, the suspect in the 1996 Olympic bombing, brought a torrent of unflattering attention to the small town ...

Quality Institute taps Golin in drive to build awareness

SAN FRANCISCO: Having a hard time deciding which brand of waffle or beer is the very best? Quality Institute International (QII) wants to make consumers' ...

Edelman out of the mix as shortlist for Fuji PR is revealed

ELMSFORD, NY: Fuji Photo Film USA will part ways with Edelman as its AOR after 21 years. Its review for a new firm is down ...

BHI spins off new entertainment agency

LOS ANGELES: Bender/Helper Impact (BHI) has spun off a new company that aims to provide a clearinghouse of entertainment marketing services centered around a PR ...

New Wag Ed public affairs unit to help service client base

PORTLAND, OR: Waggener Edstrom is launching a public affairs practice to reach influencers beyond the media and analyst communities.

Sprauve fills public affairs job at Starbucks

SEATTLE: Starbucks has underlined its support for social responsibility and reputation management by developing the new position of VP of worldwide public affairs.

PeopleSoft avoids leaks surrounding acquisition plans

PLEASANTON, CA: PeopleSoft's communications staffers are celebrating a leak-free announcement of the company's intent to acquire rival J.D. Edwards.

GM follows up new quality ads with PR efforts across US

Detroit: General Motors is following its new ad campaign addressing quality with nationwide grassroots PR efforts.

Bush makes staff changes as 2004 election closes in

WASHINGTON: President Bush is moving his 2004 campaign staff into place, rewarding old loyalists and giving younger hands a chance to prove themselves on the ...

Groups to continue fighting FCC's ownership decision

WASHINGTON: The Federal Communications Commission's vote last week to relax key media-ownership rules left the public-interest groups opposing the move vowing to continue their fight.

Dallas to pressure Ford on police car's safety issues

Dallas: The city of Dallas plans to reach out to other cities in an effort to build a coalition of public opinion strong enough to ...

SP points to CEO's plan as litigation looms

KENILWORTH, NJ: The corporate communications team at Schering-Plough (SP) has responded to the company's most recent woes by reinforcing CEO Fred Hassan's initial action steps, ...

Top Times editors resign in wake of Jayson Blair saga

NEW YORK, NY: In the wake of a major scandal, The New York Times announced the resignation of its top editors last week.

Top Times editors resign in wake of Jayson Blair saga

NEW YORK, NY: In the wake of a major scandal, The New York Times announced the resignation of its top editors last week.

MCS to run comms for ImClone cancer treatment Erbitux

BEDMINSTER, NJ: ImClone Systems and Bristol-Myers Squibb have retained MCS, a healthcare-focused PR firm, to handle communications for their investigational cancer drug Erbitux.

US public affairs operation in Iraq all but closed down

WASHINGTON: Journalists and government officials complained last week that the Bush administration has virtually abandoned its public affairs operation in Baghdad.

District Court opinion clears way for PR to play role in legal matters

NEW YORK, NY: A federal judge has ruled that attorney-client privilege extends to the legal conversations between PR firms and lawyers whose clients are under ...

EDITORIAL: Extension of the attorney-client privilege is a resounding judgment for every PR counselor

The term "in the court of public opinion" is a clichŽ, but the ruling last week by a US District judge on extending attorney-client privilege ...

OP-ED: Entering a new market takes total, lasting commitment

Recently our agency, Waggener Edstrom, has undertaken two regional expansion efforts. Two years ago, we entered the metro New York market, and just last month ...

Analysis: Times deepens dilemma by misreading credibility crisis

Because it lacked a clear internal message, say experts, the paper's public retelling of its reporter's errors did nothing to control the drama.

PAUL HOLMES: PR pros may now have to navigate around the media in order to communicate with credibility

In the weeks leading up to the invasion of Iraq, I came across a survey indicating that more than half the American public believed Saddam ...

Corporate Case Study: EDS embraces comms to help clean up its business

Senior leadership came to respect the counsel of EDS' PR team, whose charge to restore confidence in the company began with strategic messaging and media ...

MEDIA WATCH: Despite odds, US encouraged to keep pushing for Mideast peace

The "road map," the latest strategy devised to achieve a lasting peace between the Palestinians and Israelis, was issued April 30, following the Palestinian cabinet's ...

MEDIA ROUNDUP: Increased industry coverage comes with baggage

In a world where bad headlines threaten to control much of the airline industry's PR, communications staffs can get positive press off the ground by ...

MEDIA PROFILE: Broad appeal means media biz weblog doesn't want for traffic

Though it may be the most comprehensive site for media news, all pitches for I Want Media aren't shoo-ins. The site's founder says he's looking ...

PROFILE: Morris serves black community in 80-hour weeks

Committed to filling a void she perceived in the black community, Morris parlayed her innovative streak into growing Florida's largest black-owned PR firm and starting ...

What's the worst that can happen?

John N. Frank examines the way numerous adverse events during the past couple of years have forced a reexamination of crisis PR.

MARKET FOCUS: Turbulent descent

Effective PR is critical to the survival of large, established airlines.

PR TECHNIQUE: When the media faces the media

Familiarity with news-gathering counts little when the tables turn and reporters take the questions. Matthew Creamer looks at how to media-train the media.

CAMPAIGNS: Smaller research shops turn Street deal into big coup

PR Team: Sprung PR (New York), Marx Communications (Stamford, CT), and Best Independent Research (Chicago) Campaign: Launching Best Independent Research Time Frame: December 2002 - present Budget: $24,500

CAMPAIGNS: MR opens its doors to the community to avoid shutdown

PR Team: Metals Recycling (Johnston, RI) and Trion Communications (Providence, RI) Campaign: Save Metals Recycling plant Time Frame: July-November 2002 Budget: $3,000

CAMPAIGNS: Hamptons eateries employ a PR recipe to stem winter woe

PR Team: Wordhampton Public Relations (East Hampton, NY) Campaign: Hamptons Restaurant Week Time Frame: March 1-31, 2003 Budget: $0

THE PUBLICIST: They say we just sleep, but films would be nightmares without us

Before a movie begins filming, there's a tedious "production meeting" held a few days before. The department heads surround a huge table while the assistant ...

PR PLAY OF THE WEEK: Hillary Clinton's image turns a new leaf

NEW YORK: Hillary Clinton's new memoir, Living History, had so much publicity surrounding it that one could practically hear the press (and the vast right-wing ...

TOY BOX: Atari fans can have a game old time

The Atari 10-in-1 TV Games system from Jakks Pacific combines ten Atari video games in a single controller. It looks practically identical to the joystick ...