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June 05, 2006 Issue of PRWeek

Launch Pad

Washington agriculture push promotes home-grown food

The state of Washington wants to encourage its citizens to buy foods grown in-state and increase consumer demand for the state's agricultural products, as well ...

PR Play

Greenpeace inserts itself into PR gaffe

If there's one thing that PR students should be taught in school, it's this: Read the press release before you send it out. Because once ...

Media

Telemundo drives interest in BMW

Placement: Buenos Dias KVEA-TV (Los Angeles), April 19

Journalist Q&A

Interview: Dylan Stableford

Dylan Stableford has held positions at all types of outlets, but he seems to have found his niche at mediabistro.com, covering the media in the ...

Fact File

PC world sees great potential as Google and Dell join forces

Google and Dell have aligned to offer personal computer users an integrated package. Dell computers will now come with Google Desktop and Google Toolbar and ...

Editorial

Reputation battle needs to be fought on all fronts

Brand identity is driven as much by consumer perception as by marketing messages and corporations' efforts to create icons.

Guest Column

Transparency is essential as word of mouth gains steam

W hen I was in my 20s, I rented an upstairs apartment from a middle-aged couple. Not long after I moved in, they invited me ...

Op-Ed

Pretending it's gone can rebuild trust

In one PR forum after another, the question keeps popping up: In the wake of so much scandal and in the face of so much ...

Feature

Inside health's biggest issues

From the drug manufacturers to the patients, from advocacy groups to the government, each health category has a multitude of players.

Newsmaker

Cooper has a ball in effort to save brand icon

Burma-Shave rhyme signs, Howard Johnson's orange roofs, KFC's revolving chicken buckets: all pieces of modern Americana that today exist mostly in memory alone. Now, the ...

Campaign

'Extreme' effort builds exposure

When Extreme Makeover: Home Edition comes to town to build a house for a deserving family, there's a lot more than elbow grease that goes ...

PokerShare.com spreads message of differentiation

When PlayIt OwnIt Ltd. subsidiary PokerShare.com launched last August, it was one of an estimated 400 Web sites vying for online players' attention and dollars.

Celestial Seasonings touts tea's connection to health

Specialty tea maker Celestial Seasonings wanted to boost coverage for the second year of its sponsorship of the Red Dress Fashion Show for heart-health charity ...

Media Analysis

PR can take lead in product placement

The recent up-fronts in New York - the week-long event where the major TV networks announce their program lineups for the following season - also ...

Letters to the Editor

Right way to go off record

Hamilton Nolan's "Press subpoenas are a wake-up call for PR," (PRWeek, May 11) addresses certain First Amendment issues of speaking to the media and raises ...

News Analysis

End of Enron trial is just the beginning

With convictions bringing closure to the Enron trial, PR industry braces for the inevitable lasting impact

Corporate Profile

PR helps reshape Jenny Craig's image

Jenny Craig's fortunes are rising, thanks to PR, Kirstie Alley, and liberal use of a certain F-word

Agency Business

Consumer PR talent increasingly hard to find

As consumer practice becomes more specialized, agencies are finding the search for qualified personnel to be a bit like the hunting of the snark.

Media Roundup

Latest trends shape city guide coverage

Figuring out how to spend the hours outside of work can be a full-time job in itself, especially in some major markets.

Focus

Defending a titan

Still digesting a mega-merger, Time Warner's comms team was further tested by Carl Icahn's attack.

Technique

Creating a win-win scenario

Running sweepstakes and contests can be a solid brand-promotion vehicle.

Toolbox

Multiple VNR uses, how to start podcasting, and more

How can I repurpose a VNR?

Expert Advice

When offered a new position, should you resign from your current job prior to receiving an offer letter?

The simple answer is no. An offer letter confirms the terms of the verbal agreement by the hiring company.

Inside Information

Internet delivery of video boasts quick, broad reach

Internet delivery of broadcast-quality video has yet to become an everyday practice, but broadcast PR pros believe PR practitioners should consider it more seriously when ...

Media Ups and Downs

Reuters, circulation inflation, and CBS News

After three years of cost cutting, Reuters announces that it will hire 100 journalists, including those to specifically write about religion, terrorism, health, and entertainment